Marketing Craftmanship

APRIL 19, 2012

LinkedIn is no longer simply a social media tool that enables corporate executives to put themselves in play for a better job under the guise of “networking.” These brand implications are less significant on Facebook, which is not generally viewed as a business channel.).

Enterprise Management 100

Enterprise Management Work Management Marketing Management Ideal Customer Profiles 100

Marketing Craftmanship

FEBRUARY 13, 2015

Hold off on Twitter and other social media sites. Few hedge funds have the time or social media sophistication to engage safely and consistently on Twitter, and the compliance risks are significant. Beneficial media exposure can provide valuable brand credibility. Manage press exposure selectively.

Transparency 100

Transparency Thought Leadership Planning Enterprise Management 100

Marketing Craftmanship

JANUARY 10, 2015

This past September, the well-respected marketing firm, Peppercom, conducted in-depth research involving nearly 300 of the hedge fund industry’s largest firms, to measure how those funds are currently applying standard marketing tools & tactics including websites, social media, the financial press and advertising, one year after the JOBS Act.

Practices 100

Practices Planning Enterprise Management Transparency 100

Marketing Craftmanship

APRIL 19, 2011

On April 12, the Wall Street Journal published “Meet My Departed Grandma, Fledgling Facebook Investor” in “The Game” column by Dennis K. The Wall Street Journal and other media sources are NOT in business to make SharesPost look good…or even to report its (or your) side of the story. Journalistic ideals espoused by Edward R.

PR 100

PR Ad brokers Opinions Ethics 100

Marketing Craftmanship

NOVEMBER 5, 2012

As I sat in my dark, cold kitchen using limited laptop battery life, it annoyed me to see Facebook friends who had not been affected by the hurricane conduct their usual online banter. We only really feel or care about misfortunes that happen to us and our families. We have very short memories.

Cable 100

Cable Marketing Management Statistics Distribution 100

Marketing Craftmanship

JULY 15, 2011

The disclosure last May that Facebook had hired public relations firm Burson-Marstellar to initiate a smear campaign against Google’s “Social Circle” raised the hackles of many PR practitioners who labeled the tactic as unethical. Shakedown of BMW of North America.

Classified Ads 100

Classified Ads Press Ideal Customer Profiles Ethics 100

Marketing Craftmanship

DECEMBER 11, 2014

The historical roots of journalism, now encompassing all mass media, were nurtured by its role as The Fourth Estate ; the independent public watchdog that keeps in check the three major democratic “estates” of power (in Britain the houses of Parliament, in America the three branches of government).

Advertorials 100

Advertorials Pricing Price Brand Identity 100

Marketing Craftmanship

NOVEMBER 9, 2017

A company’s senior management and traditional media sources no longer have exclusive or primary control over brand equity. Anyone with Facebook, a Twitter account or a blog — including employees, customers, competitors, short sellers or dedicated troublemakers — can erode (or bolster) brand perceptions. Centralize All Communications.

Brand Identity 100

Brand Identity Branding Urgency Marketing Enterprise Management 100

Marketing Craftmanship

FEBRUARY 16, 2013

Not to be confused with “The Wall Street Transcript” Many companies will invest considerable effort seeking positive publicity in influential media sources, and then fail to benefit from the masthead value of that exposure. The Wall Street Journal , for example, has high masthead value; the Wall Street Transcript… not so much.

Merchandising 100

Merchandising Lead Scoring Lead Ranking Public Relations 100