Everything Technology Marketing

article thumbnail

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. And as social media matures, demands for proving social media ROI will inevitably increase.

article thumbnail

Before you jump into social media, ask yourself: Do you know who speaks on your behalf?

Everything Technology Marketing

By Debbie Laskey The topic on everyone’s mind these days is social media this and social media that. Those were just some basic questions for LinkedIn – there are more in-depth questions that apply to the other social media marketing sites. However, the tech people do have a place in the social media realm.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Top-5 Content Marketing Trends in 2013

Everything Technology Marketing

YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. Marketing automation is on the rise.

Trends 100
article thumbnail

Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. The popularity of white papers as a content marketing format is declining relative to interactive, easily digestible formats such as video. Marketing automation is on the rise.

article thumbnail

The Brave New World of B2B Marketing - Are You Ready?

Everything Technology Marketing

This intersection of content marketing, social media, and automation is where innovative marketing teams can help their companies gain traction and develop ongoing relationships and customer engagements. Do you set it free and make it easily shareable via Email, Twitter, Facebook?