Crimson Marketing

JANUARY 21, 2014

They are empowered by social media and tend to use both Twitter and Facebook. Connectors: These sharers are creative, relaxed, thoughtful and use social media as a tool to organize their social lives offline. 25% of Facebook users don’t bother with privacy settings. CEOs use social media for customer communication.

Cable 100

Cable Social Networks Privacy Validation 100

Crimson Marketing

SEPTEMBER 17, 2013

Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. And with up to 4 times more conversions than any other social media site, how can you afford to not include it in your marketing plan? Social Media B2B ). Join LinkedIn groups.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

JULY 11, 2013

Google+ is absolutely one of the best social media networks available to you. A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. You might be asking yourself why? This isn’t just any number folks.

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

MAY 8, 2013

I was recently interviewed by BtoB Online for an article about the growth of Google+ : Not all of us are aware, but Google+ is the second largest social media platform (after Facebook). Corporate Marketing Other Interesting Topics google+ social media targeted marketing YouTube b2b marketing' What should this say to you?

Google 100

Google BtoB Youtube Social Media 100

Crimson Marketing

JANUARY 8, 2014

Ephemeral Media. “Ephemeral media represents a bigger shift that’s gaining traction, which has something to do with our attention spans combined with content that finds us as opposed to our actively searching for the content… [it''s] shorter, faster, more niche and, in some cases, temporary.” Facebook Video Ads.

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

Crimson Marketing

AUGUST 8, 2013

With so many social media platforms and options it can be a confusing choice. Social media is a great free resource, and it is worth exploring all of your options. Use the real estate you already have available – utilize your twitter bio, background image, facebook profile, linked-in page, or about us page(s).

Buzz 100

Buzz Product Social Media Network Marketing 100

Crimson Marketing

OCTOBER 8, 2013

Facebook posts. 4 in 5 social media users want to connect with brands on Facebook . White Papers. 58% of B2B marketers rank whitepapers the most effective content marketing tactic. 3 in 4 enterprise tech purchasers find whitepapers very influential in decision making. 1 in 3 marketers have generated leads through Twitter.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Scoring 100

Crimson Marketing

JULY 25, 2013

Their domain may have your brand in the title, or might even own your social media name, passing everything off as your business. They can then obtain your reputation on social media platforms and act as you to promote their own brand or product. What outlets are used to sell products, in what country, or marketplaces?

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

JANUARY 16, 2014

Video’s reach is essentially limitless: “YouTube receives more than one billion unique visitors every month – that’s more than any other channel, apart from Facebook.” For any social media campaign, any SEO exercise, video is without doubt one of the best tools in the kit.”

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Crimson Marketing

DECEMBER 18, 2013

Social media: Social marketing marketing budgets will double over the next 5 years. 52% of marketers have found a customer via Facebook in this year. Marketing teams will spend $135 billion on digital marketing collateral. Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

AUGUST 26, 2013

Use social media to tell people it’s available. Of particular importance are the use of social media and engaging with owners of other sites. Use Social Media. In other words, tweet about it, and post it on Facebook, Google+, and LinkedIn more than once. Originally published on Social Media B2B.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

MAY 30, 2013

Face what you must really accomplish through Facebook – Most users like products or company pages to receive a discount, there’s an incentive for them. Think faster - Mass media and reach is one of the best ways to quickly grow your customer base. . But what happens after their call to action is fulfilled?

Product 100

Product Word of Mouth Advertising Mediums Fulfillment 100

Crimson Marketing

DECEMBER 12, 2014

While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong. It’s rare that marketers see those same response rate numbers with social media. In fact, approximately half of an email list will be active, with recipients either opening or clicking on emails.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

OCTOBER 15, 2015

B2B companies should focus more on LinkedIn, Twitter and Facebook, while B2C companies are better served on Instagram and Pinterest. . Social can be an efficient channel for just about any industry. With that said, not all social channels are created equal, and you shouldn’t put equal emphasis on each channel. ” 13. ” 14.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Crimson Marketing

AUGUST 20, 2015

You probably visit that brand’s Facebook page, right? Whether your sales reps are social media savvy or living-in-the-90s Luddites, it’s marketing’s job to educate them, to provide them with enough info so that they are as knowledgeable, if not more than, the buyer. What do you do when you’re interested in a particular brand?

Generation 100

Generation Advertising Agencies Education Barriers 100

Crimson Marketing

FEBRUARY 14, 2013

We recently ran across this awesome cheat sheet of image sizing for social media that is sure to make your life– or at least your graphic designer’s life much easier. LunaMetrics has compiled this handy guide of specs to optimize your images from the top social media platforms such as Facebook, Twitter, Google+ and YouTube.

Social Media 100

Social Media Media Youtube Twitter 100

Crimson Marketing

AUGUST 16, 2013

Try Facebook Graph Search. This newly released Facebook tool can be a great way to narrow down your demographic and use your advertising money wisely. Social Media Examiner ). Your customers are not just on the web or watching television, more than likely they are using both at the same time. Image: Courtesy of Marqui.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Crimson Marketing

NOVEMBER 14, 2013

Videos posted on Facebook increase viewer engagement with brand pages by 33%. Stay in touch via social media. Video & Marketing: The Perfect Pairing. Why invest in video content? Improve consumer engagement. Embedded video content can increase website traffic by up to 55%. Increase awareness of your brand.

Video Marketing 100

Video Marketing Planning Mobile Advertising Internet Marketing 100

Crimson Marketing

NOVEMBER 4, 2013

If you work for a B2B company, you’ve most likely noticed that it’s not as fast or easy to grow your social media presence as it is for a B2C company. Here’s how to improve social media growth in the B2B community! Why should B2B companies invest in social media? 71% Facebook. 80% on Facebook.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

SEPTEMBER 10, 2013

Key statistics per social media network: LinkedIn - . Facebook - . Facebook has 1.1 1 million links are shared on Facebook every 20 minutes. 43% of businesses have acquired a customer through LinkedIn. Google Plus - . 15% of businesses have acquired a customer through Google+. Google Plus - . Twitter - .

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Crimson Marketing

OCTOBER 7, 2013

Facebook posts. 4 in 5 social media users want to connect with brands on Facebook . White Papers. 58% of B2B marketers rank whitepapers the most effective content marketing tactic. 3 in 4 enterprise tech purchasers find whitepapers very influential in decision making. 1 in 3 marketers have generated leads through Twitter.

Marketing & Strategy 100

Marketing & Strategy Landing Pages Case Study Case Studies 100