Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. But developing a social media voice is a more complicated proposition. A good starting point is to create a social media policy for the organization.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

OCTOBER 12, 2009

We’ve all heard a lot of debate lately about whether social media is an evolution or a revolution. Lots of statistical analysis about the relative growth rates of Facebook and Twitter and the slowing of uptake for both. But I think we lose sight of the revolution by looking at social media in isolation.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

NOVEMBER 20, 2009

We’re all getting constant advice—hectoring, even—about how we need to make social media a key part of our B2B marketing strategies right now. Two main threads underpin the logic behind these urgings: Your customers are becoming more active in social media, so you’d better get with it. How strong do you think the arguments are?

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100

Chris Koch

JUNE 26, 2009

In my last post, I hope I convinced you why you should establish a personal presence in social media even if your company hasn’t done so yet. That was the why of social media. I’m going to attempt to explain it by humbly offering my own initiation into social media as a guide. Social Media B2B. Conversations.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

SEPTEMBER 18, 2009

We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace? For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. Just look at how quickly MySpace has become uncool vs. a nearly identical competitor, Facebook.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

OCTOBER 30, 2009

We just wrapped up our ITSMA Annual Marketing Conference this week and the strongest current driving the river of conversation was social media. Specifically, frustration over how to use social media to reach the C-suite. In fact, it’s hard for most of us to imagine these people using social media at all. What do you think?

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

MARCH 25, 2011

But then this got me to thinking, without a commitment to ideas throughout the organization, all these dollars we’re starting to spend on social media will be wasted. In other words, unless we become idea organizations, we’re not going to have much to say to customers, prospects, and influencers in social media.

Social Media 100

Social Media Organization Peer-to-peer SME 100

Chris Koch

SEPTEMBER 18, 2009

We’ve all been reading a lot about the social media horse race. Will it be Facebook or MySpace? For marketers trying to figure out where to put their resources into social media marketing, the horse race looks more like a crapshoot. Just look at how quickly MySpace has become uncool vs. a nearly identical competitor, Facebook.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

MAY 20, 2011

Many marketers involved in social media management tell me that they struggle to get their subject matter experts engaged in social media. Create an idea network as the basis for social media. When ideas are an expectation, social media participation is easier. But focusing solely on engagement is the wrong goal.

Social Media 100

Social Media B2B Thought Leadership Media Thought Leadership 100

Chris Koch

DECEMBER 23, 2009

If you read this blog regularly, you know that I think that monitoring social media is one of four key aspects of a social media engagement strategy. Social media monitoring is a way to figure out what’s being said about your brand and reveals opportunities for engaging in conversations with customers and influencers.

Social Media 100

Social Media Tools Media RSS 100

Chris Koch

JUNE 25, 2009

To be successful with social media marketing, we are going to have to become social media guinea pigs. Social media will demand involvement that is much more personal. Here are five reasons why you need to get good at this stuff before your company does: Social media is real time. Social media is always on.

Social Media 100

Social Media Paid Search Agency Social Marketing B2B Marketing 100

Chris Koch

JANUARY 22, 2010

I wish I could say that social media leads to sales. So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. Return on media impact.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

MAY 21, 2010

Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. come at a price. This is a disaster if you ask me.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

NOVEMBER 12, 2010

Most journalists have discovered social media as an important research tool. Those people may receive media training, presentation and speaking training, etc. Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Okay, so if the traditional model for PR is failing, what do we do instead?

PR 100

PR Peer-to-peer Press Public Relations 100

Chris Koch

DECEMBER 28, 2010

Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Guess what companies, people wasted time at work long before Facebook came along. Social media relationships are shallow and meaningless.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

DECEMBER 29, 2009

Honestly, why do we think that sophisticated B2B buyers are going to follow our brands on Twitter or become our fans on Facebook? That would seem enough to end the debate about B2B social media participation right there. The answer is we don’t. Actually, B2B buyers would probably love that but we’d lose millions and get fired.).

Enterprise Management 100

Enterprise Management B2B Marketing B2B Thought Leadership Marketing Management 100

Chris Koch

MAY 13, 2011

If your on Facebook too hit me up!” Cause hitting peeple up on Facebook is what me like to do. Hey, that’d make a catchy auto DM, don’t you think? The “I often creep people out” category: “I got my eye on you. Thanks for the follow!! Smile, you only have one today!” Cringing, not smiling. And what, I’m only allowed one smile today?

Twitter 100

Twitter Validation CAN-SPAM Facebook 100

Chris Koch

JULY 10, 2009

As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects. We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. Social media and lead generation go together. In our recent Web 2.0 for at least that long.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

DECEMBER 10, 2012

Mitch Joel has a nice post on HBR this week about bringing utility to marketing and social media. Social media hasn’t taken off for B2B because it doesn’t provide any more utility for making those things happen (except perhaps for finding old colleagues on LinkedIn).

Peer-to-peer 100

Peer-to-peer B2B Social Media Mobile Marketing 100

Chris Koch

SEPTEMBER 23, 2011

A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. Am I wrong to believe that B2B audiences will gradually come to social media channels like Twitter to learn?

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. Am I wrong to believe that B2B audiences will gradually come to social media channels like Twitter to learn?

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Chris Koch

AUGUST 16, 2011

It may seem facile, but social media are the answer. Generally I think we can say that the trend and sentiment among B2B buyers is to hand over less information over time rather than more. So how to stave off this impending crisis of buyer information?

B2B 100

B2B Privacy Click Rate Internet Marketing 100

Chris Koch

AUGUST 16, 2011

It may seem facile, but social media are the answer. Generally I think we can say that the trend and sentiment among B2B buyers is to hand over less information over time rather than more. So how to stave off this impending crisis of buyer information?

B2B 100

B2B Privacy Click Rate Internet Marketing 100