Convince & Convert

MAY 17, 2016

How Facebook’s current algorithm allegations leads to a teachable moment on the relationship between humans and algorithms. “Just because you can measure something doesn’t mean you should. Former Facebook Workers: We Routinely Suppressed Conservative News. Did Facebook Suppress Conservative News?

Skype 89

Skype Ethics Analysis Facebook 89

Convince & Convert

MAY 23, 2014

via Walmart on Facebook Chad’s three-person team manages the Walmart blog , its Google+ presence , its Pinterest page , and 7 Twitter handles. The Marketing department manages the Facebook page.) It’s an on-going process for him and his team to figure out exactly how to measure all of their social interactions.

Social Media 140

Social Media Paid Search Agency Companies Media 140

Martech Advisor

MARCH 13, 2020

Major conferences and events such as Mobile World Congress 2020 (MWC 2020), Facebook F8 developers' conference, Google I/O, and SXSW, among many others have been called off at the moment. To conduct meetings, they largely rely on communication apps like Slack or Skype and Zoom for video conferencing.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. in the offline world.

Skype 126

Skype RSS Social Media Television marketing 126

Valasys

MARCH 20, 2023

Social media platforms like Facebook and Twitter can also be used. Virtual interviews can be conducted through video conferencing tools like Zoom or Skype. Measure and Analyze Recruitment Metrics. You can create a company page on LinkedIn and post job openings. Utilize Pre-Employment Assessments. Use Employee Referrals.

Process 52

Process Allocation Effectiveness Budget Programs 52

Convince & Convert

MAY 30, 2014

via Navy Federal’s Facebook Over the past few years, NFCU has been establishing its social presence. Now, they want to focus more on measuring ROI to see how they can improve their efforts. via Navy Federal’s Facebook With the support of the PR team, Michael strives to keep content primary in his social media strategy.

Social Media 132

Social Media Service Peer-to-peer Media 132

Convince & Convert

FEBRUARY 9, 2015

They chose Facebook to house individual club pages because it had the most robust offering in terms of being able to host video and photo and show nested comments. Each individual club has its own Facebook page. These “club Facebook pages” increased conversion exponentially when they were introduced. (For

Skype 123

Skype Social Media Content Trust Marketing 123

Convince & Convert

OCTOBER 24, 2014

Listening and Results Measurement. Dave is careful to measure the KPI surrounding his social efforts, especially in the context of the larger marketing picture , as well. to reach 1,000 people with a Facebook post. ” If you could do a Skype call with any person, who would it be? DaveMurr Tweet This.

Social Media 149

Social Media Advertising Channels Marketing Management Media 149

Lead Forensics

JANUARY 26, 2024

Making it work is about being open to taking measured risks. An easy way to do this is to engage in online forums and on platforms where people communicate – such as LinkedIn groups, Facebook groups, Quora, etc. Analytics – Know Your Numbers Growth hacking without measuring or understanding what’s going on, is a waste of time.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Convince & Convert

NOVEMBER 15, 2013

via NissanUSA Facebook. And when it comes to measuring success, it’s not as simple as looking at how many cars they’ve sold through Twitter (hint: it’s probably not very many). “Maybe the most interesting,” Erich says, “is that we don’t measure how many cars we sold in social.”

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Convince & Convert

MAY 3, 2016

It’s what sales is saying on the phone, what you’re saying in a video, what is in the eBook you just published, what is in this blog post, that Facebook post you just shared… everything is content. If you could do a Skype call with any living person, who would it be? To them, content is literally everything we do.

Social Media 92

Social Media Social Marketing Skype Content Marketing 92

Convince & Convert

MARCH 9, 2015

” (highlight to tweet) Measuring success varies greatly from platform to platform with such unique audiences. To connect with their carriers and drivers, they tend to see best results on Facebook (500% more than on Twitter!). ” (highlight to tweet) If you could do a Skype call with any person, who would it be?

Social Media 148

Social Media Media Skype Pricing 148

Convince & Convert

OCTOBER 11, 2013

“But when we started posting the videos on Facebook, we actually got less engagement than we were getting with our evergreen visual content.” ” Even though the content was well-produced and amusing, the videos just weren’t the right content for their Facebook audience. via TechCrunch. via TechCrunch.

Skype 124

Skype Social Media Work Management Marketing Management 124

Martech Advisor

MARCH 17, 2020

. “Finally, leadership must evaluate the use of new tools for team collaboration, from shared documents through platforms such as the Google Suite or video calls on platforms like Zoom and Skype. Companies need to think about how they are measuring success during and consider different approaches to driving engagement.

Work Management 141

Work Management Tips Paid Search Agency Marketing Management 141

Martech Advisor

MARCH 30, 2020

Think Skype. Example: share buttons to WhatsApp, Twitter, Facebook, LinkedIn, etc. Word of Mouth – There's no exact way to measure this, but if you have a great product and offer brilliant features, you have a viral product. Learn More: The Anatomy of a Viral Video: Ideas for YouTube, Facebook, & Instagram for 2020.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Convince & Convert

AUGUST 9, 2013

Matt and Jeff go over some of the legal implications of social business and some of the important KPIs that organizations should be measuring their success against and how to handle a situation where the people who want to move to a social business structure don’t have the power or the influence to make a change.

Organization 136

Organization Effectiveness Business Skype 136

LEADership

JANUARY 20, 2015

Because it is another reason social ROI is so difficult to measure, and yet, it’s no excuse. Can You Measure Dark Social? One research study by Stanford and Facebook shows a completely numbers-driven, fairly complex method of tracking this invisible data. Only Facebook does. Remember, it’s part of your 2015 resolutions !

Lead Generation 40

Lead Generation Generation B2B Thought Leadership Demand Generation 40

Belkins

MARCH 12, 2020

From Facebook and Google to Qualtrics, major companies prefer to play it safe and not take any chances. The massive scale of prevention measures bears fruit only at the beginning of Q2. Educate your teams on the symptoms of COVID-19 and safety measures. Be open to your employees’ suggestions regarding safety measures.

B2B Sales 73

B2B Sales Contingency Planning Work Management Marketing Management 73

Hubspot

SEPTEMBER 26, 2019

Remote members can virtually Skype or Zoom in!). Not only do they have ads on my favorite podcasts , they also found an awesome way to use different social sites — other than the big three: Twitter, Instagram, and Facebook — to maximize their audience reach, and it works. Are you measuring that satisfaction?

Tips 73

Tips Business Customer Satisfaction Work Management 73

SendX

MAY 17, 2021

Email marketing is 40% better at converting leads than Facebook and Twitter. 2- It’s measurable A suitable email marketing platform offers many features that could measure the success of your campaigns. Some of the key email marketing metrics you should measure are: Your delivery rate (or bounce rate).

Email Marketing 39

Email Marketing Work Management Marketing Management Paid Search Agency 39

LEADership

AUGUST 7, 2014

An optimized landing page will deliver valuable, measurable results for your B2B lead generation, but you have to monitor, experiment, test and adjust continuously. The only way to know where the holes are is to experiment, test, deploy, measure, test again, and so on. Run appropriate tests to determine whats working, whats not.

Lead Generation 40

Lead Generation Landing Pages Generation Budget Programs 40

Hubspot

FEBRUARY 9, 2016

There's also a level on which people may have grown comfortable with a small pantheon of "social media" leaders -- Facebook, Twitter, Instagram, and Pinterest. Skype and Blackberry Messenger are commonly thought of as the "grandparents of messaging apps," which today number in the hundreds. We did it with social media.

Barriers 28

Barriers Social Media Broadcasting Skype 28

Convince & Convert

JULY 20, 2012

It wasn’t as, like, a community-enabler in the same way that Twitter and Facebook have become. He’s always said that he’s a big fan of social media, Twitter, Facebook, and LinkedIn all these things are great. If Facebook does go away tomorrow or if Facebook changes their policies, which they do often as we know.

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Convince & Convert

APRIL 12, 2012

Instagram and Facebook , which I guess won’t be big news by the time you guys are listening to this on Thursday, but on Monday it was a big bomb that was dropped on everyone. Facebook buying Instagram makes perfect sense to me. Eric : But back to the task at hand here in terms of Facebook and Instagram. Jay : Yeah.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Terms and Conditions 118

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Eventbrite is free if your event is free.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

APRIL 8, 2015

Part project manager, part Facebook for companies, you can use Podio to keep track of what you need to do, and chat while doing it. Its evaluation feature lets you measure and give feedback on job performance, setting it apart from other similar project management programs. If you know, tell me in the comments!). 9) Sandglaz.

Work Management 28

Work Management Organization Tools Wiki 28

Hubspot

JUNE 23, 2010

B BackType - BackType is a social media analytics company that helps companies measure their social engagement. F Facebook - Facebook is a social utility that connects people with friends and others who work, study and live around them. Facebook is the largest social network in the world with more than 500 million users.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JANUARY 7, 2013

Analytical means they like to measure what they do, and they make decisions based on data. Often, they are the first to try something new; always, they measure their results and see if what they did moved the metrics. First off, I like to interview people in person -- or, if geography does not allow for that, on Skype.

CMO 28

CMO Hubspot Work Management Marketing Management 28

Convince & Convert

SEPTEMBER 21, 2010

Note that although various tools might measure this data, it’s inclusion is dependent on the data being available on each mention so in most cases only a subset of the total mentions are counted in this type of analysis. applications like Facebook, Twitter, Skype, etc. In other words, how accurate does it need to be?

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

OCTOBER 31, 2014

via Phoenix Suns Facebook. Jeramie’s team tracks all the ticket links they push out as one of their KPIs, but this doesn’t mean they can measure all of the ROI their efforts are creating. Facebook and SalesForce teamed up to find out how well email and Facebook ads work (or don’t work) in tandem with each other.

Social Media 128

Social Media Media Skype Best Practices 128

Convince & Convert

OCTOBER 31, 2014

via Phoenix Suns Facebook. Jeramie’s team tracks all the ticket links they push out as one of their KPIs, but this doesn’t mean they can measure all of the ROI their efforts are creating. Facebook and SalesForce teamed up to find out how well email and Facebook ads work (or don’t work) in tandem with each other.

Social Media 115

Social Media Media Skype Best Practices 115

Convince & Convert

SEPTEMBER 13, 2013

Something Mike has learned, as distinct from Social Media Explorer, is that busy parents (often code for “working parents”) have less time to tweet about activities and also might be more hesitant to share this type of thing on their Facebook feet. If you could do a Skype call with any living person, who would it be?

SME 123

SME Social Media Skype Paid Search Agency 123

Convince & Convert

JUNE 20, 2014

adamsinger Tweet This Creating a Measurement Plan Adam is part of the education team at Google. Don’t just measure Facebook “likes” and retweets. Publicis struck a similar deal with Facebook and Instagram last month. If you could do a Skype call with any living person, who would it be?

Social Media 163

Social Media Marketing Analytics Tools Analytics A/B testing 163

Convince & Convert

APRIL 19, 2012

Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%). Oh, and guess what, a couple days later Facebook made their profile pictures bigger. Facebook advertising, Twitter advertising, LinkedIn advertising, etc. Listen Now.

Paid Content 118

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 118

Content Marketing Institute

JANUARY 14, 2019

You can’t measure kindness for your customers, including the way you relate to them (listening, allowing them room to think, building a relationship – all soft skills). You can measure pushy tactics (the read rate on your overbearing emails, your close rate on rehearsed sales calls). What propels this flip most often?

Top of Funnel 106

Top of Funnel Marketing Funnels Lead Ranking Digital Marketing Funnels 106

Webbiquity

FEBRUARY 25, 2014

Effective Content Marketing on Google Plus: 5 Tools to Measure Success by Content Marketing Institute. Unlike Facebook, Google+ Brand Pages will have the ability to interact and engage with any Google+ user. making it a critical component in an overall web visibility strategy. ” And it’s free. by Relevanza.

Google 100

Google Business Lead Scoring Lead Ranking 100

Buzz Marketing for Technology

OCTOBER 4, 2008

An aside--not sure how "employee engagement" was measured). Facebook or LinkedIn) or other communities of practiceâ?? Way to save money on long-distance calls ( Skype ). Companies that didnâ??t t use these tools grew engagement by a mere 1%. (An A 45% increase in spending on â??software Way to draw ( Gliffy).

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100