Adobe Experience Cloud Blog

APRIL 19, 2019

According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. The following three strategies will help you make videos that are informative and compelling: 1. Use size to strategize your Facebook spend. Make the CTA your MVP.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Marketing Insider Group

FEBRUARY 5, 2024

Or maybe you’re itching to find out the latest strategies keeping top marketers on their toes? Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. WARC) 94% of B2B marketers implement ABM strategies.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Adobe Experience Cloud Blog

JANUARY 6, 2017

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Peg Fitzpatrick is a popular social media speaker and the author of The Art of Social Media.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Adobe Experience Cloud Blog

JULY 28, 2017

By now, you’ve probably seen how live content gets pushed to the top of every stream on your social media feeds. It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Participation Points.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

ClearVoice

NOVEMBER 2, 2018

Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. The conference features deep dives in search and social media marketing education, including the best practices of mobile SEO, AdWords, marketing automation, content marketing and more. Date: Mar.

Conference 107

Conference Advertising Agencies Enterprise Management Demand Generation Agencies 107

Adobe Experience Cloud Blog

APRIL 20, 2018

Rather, it orchestrates the use of multiple touchpoints (social media, email marketing , inbound marketing—as well as traditional sales efforts) to engage in continuous conversations with your buyers. Marketing automation is essential to executing any long-term marketing strategy, but which content is actually working?

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Adobe Experience Cloud Blog

JANUARY 19, 2012

by Maria Pergolino Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media? Many might think that B2Cs clearly leverage social better than B2Bs. Facebook 74%. Youtube 69%. B2B Use of Social Media Will Grow In 2012. LinkedIn 72%.

Social Media 48

Social Media Social Marketing Effectiveness Planning 48

PureB2B

APRIL 20, 2017

Personalization has proven to be a highly effective marketing strategy. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. An important email personalization strategy is segmentation. Social Media.

Personalization 89

Personalization Planning Marketing & Strategy Banner Ads 89

ClearVoice

MARCH 8, 2022

In addition to their focus on strategies, they are also in a position of content strength in their particular fields. For close to two decades, Ann has headed up MarketingProfs’ content efforts and strategies. Here’s a fun fact: Well-known customer relationship management company Salesforce has a non-profit social impact center.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

PureB2B

APRIL 20, 2017

Personalization has proven to be a highly effective marketing strategy. Furthermore, Marketo found that 78% of customers will only engage with new offers if these are personalized to their previous transactions with the business. An important email personalization strategy is segmentation. Social Media.

Personalization 62

Personalization Planning Banner Ads Marketing & Strategy 62

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. In this blog, I’ll walk you through five steps to kick off your live video strategy from beginning to end: 1.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Vidyard

OCTOBER 18, 2016

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Here are four strategies to help you drive real business results with your video marketing. Don’t forget to optimize your social channels, too.

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Adobe Experience Cloud Blog

NOVEMBER 23, 2015

Author: Ellen Gomes As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. YouTube users are already used to seeing pre-,mid-, and post-roll ads so the experience is pretty conventional.

Trends 48

Trends Marketing & Strategy Marketing Strategy Mobile Advertising 48

ConvertKit

JANUARY 15, 2021

Whether you’re building an audience for the first time or you’re looking to double down on your list growth, keep these statistics in mind as you’re planning your email marketing strategies for 2021 and beyond. Four out of five marketers say they’d rather give up social media than email marketing ( Litmus 2020 ). Marketo 2018 ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Adobe Experience Cloud Blog

APRIL 20, 2011

As a social media tool that is called the “YouTube of slide presentations&# , doesn’t this sound like something you need to add to your B2B social media strategy? Once a presentation is uploaded to SlideShare, users can rate, comment on, and share these via social media.

B2B Marketing 48

B2B Marketing Paid Search Agency Planning Marketing Automation Services 48

Adobe Experience Cloud Blog

OCTOBER 1, 2012

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Marketo: What are your top tips for a company to build an engaging and well optimized LinkedIn business page? This ultimately comes down to a content strategy.

Lead Generation 48

Lead Generation Linkedin Optimization Tips 48

SpotMe Blog

JULY 27, 2021

Using participant feedback to improve your product, recycling webinar content into written content and blog posts for your website, and posting old webinars on YouTube as evergreen content are just a few bonuses that come with hosting webinars. Or perhaps your Google, Facebook, or LinkedIn ad targeting is off.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. What used to be clear roles (i.e.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Marketing Insider Group

JULY 14, 2020

Platforms like social media and smartphones allow customers and brands to connect more than ever, while technology has turned marketing strategies upside down by making every decision data-driven. Thanks to all of these changes, it is now necessary for every brand to adopt a multichannel digital marketing strategy.

Marketing Strategy 315

Marketing Strategy Marketing & Strategy Ad Building Marketing Management 315

Adobe Experience Cloud Blog

JANUARY 24, 2013

by Maria Pergolino I have recently been using LinkedIn and Pinterest more than Twitter and Facebook. Limited following links – i.e. links to follow the brand’s Facebook and Twitter accounts, but no links to LinkedIn and/or Pinterest. Social Sharing buttons: Twitter Post: ? Facebook Share: ? Facebook Page: ?

RSS 48

RSS Linkedin Sample Marketo 48

Vidyard

NOVEMBER 11, 2016

Video is a key component of the SolarWinds marketing strategy, helping the company create a unique, relatable voice that stands out for IT professionals. Its videos have been featured on Huffington Post, Buzzfeed, Reddit and other media sites. Finalists: Cisco, Marketo. Breakout Video Marketer of the Year. Winner: Terminus.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Hubspot

NOVEMBER 18, 2020

A substantial social following in the channels that matter most for your industry? Optimizing your social media lead generation so that it converts even more of your engaged audience into clients and customers. Social Media Lead Generation Tools. Social Media Ad Retargeting Tools. What comes next?

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

RebelMouse

FEBRUARY 13, 2019

Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property. Read on to learn about the various elements we use to transform brand experiences into visually beautiful, high-performance, and social user experiences. five pages per visit.

Enterprise Management 40

Enterprise Management Branding Brand Identity Marketing Automation Services 40

Ambal's Amusings

MARCH 18, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Ardath Albee's book eMarketing Strategies for the Complex Sale.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

RebelMouse

FEBRUARY 13, 2019

Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property. Read on to learn about the various elements we use to transform brand experiences into visually beautiful, high-performance, and social user experiences. five pages per visit.

Enterprise Management 40

Enterprise Management Branding Brand Identity Marketing Automation Services 40

RebelMouse

FEBRUARY 13, 2019

Our approach is to take the UX of social media that the world has become so accustomed to, and then adapting it to fit your owned property. Sync with your Marketo/marketing automation platform (MAP) and/or Salesforce/customer relationship management (CRM) platform, as well as newsletter providers.

Enterprise Management 40

Enterprise Management Branding Brand Identity Marketing Automation Services 40

Oktopost

OCTOBER 26, 2020

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. Clearly, your buyers are now all over social media.

Enterprise Management 159

Enterprise Management Social Media Work Management Marketing Management 159

Optinmonster

JANUARY 14, 2024

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Adobe Experience Cloud Blog

OCTOBER 14, 2016

Here are some key features that marketers should know about the Chinese digital landscape, as well as some useful, practical advice on how to market in that region: Different Media Platforms in China. It is an intelligently designed social platform—a cross between WhatsApp and Facebook.

Paid Content 48

Paid Content Paid Search Agency Advertising Agencies Work Management 48

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). I'd break this into three areas: channel, messaging and media. Q: What is ShipServ's go-to-market strategy?

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

MARCH 8, 2010

Hosted at the Four Seasons in San Francisco, over 700 attendees including big names like Brett Queener from Salesforce, Jeffrey Hayzlett of Kodak, Mark Woollen of Oracle, and Clara Shih of Hearsay Labs and author of The Facebook Era have all filled a room to discuss Sales 2.0. marketo : Great pic from the sales 2.0 Enterprise links?

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

Adobe Experience Cloud Blog

MARCH 22, 2013

You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. You see more blog subscribers, a huge increase in website traffic, and your social media followers are way up. It can be common for organizations that implement an inbound marketing strategy to see an early lift.

Inbound Marketing 48

Inbound Marketing High Quality Lead Marketing & Strategy Cross-Selling 48

OutboundView

FEBRUARY 28, 2019

Go back to the start of the decade – concepts like content marketing, social media marketing, influencer marketing, and inbound marketing were years away from conception. This playbook is co-written by two veterans of the B2B sales and marketing space, Boudinet Media’s Jeremy Boudinet and OutboundView’s Blake Johnston.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

SmartBug Media

NOVEMBER 21, 2022

Social Media. Social selling is a crucial aspect of account-based marketing. All major social media platforms that your target accounts use will be valuable. Monitoring Beyond Social. Marketo Engage. Lattice (now Dun & Bradstreet). Sales Enablement Technology. Video] CloudApp. CMS and Content.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Optinmonster

JANUARY 14, 2024

So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

DECEMBER 7, 2018

The heavy hitters of social media get all the attention, but they’re far from the only players in the game. Facebook (and its photogenic friend, Instagram), Twitter, and YouTube dominate online discussions, but what about the not-so-little guys in the shadows?

Social Media 133

Social Media Video Marketing Media Communities 133

seo.co

NOVEMBER 8, 2021

This list of the top 50 Internet marketing and search engine optimization (SEO) blogs , websites, and social media accounts is in no particular order. Social Media Examiner. Social Media Examiner is the largest online social media magazine in the world. Social Media Today.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98