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30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Develop a Data-Driven Strategy. Optimize Your Social Profiles.

How to Pivot Your Social Media Strategy to Support Account-Based Marketing

Modern B2B Marketing

Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. If you’re involved in your company’s social media marketing, you might be wondering what a shift to ABM will look like for you. Use Social Media to Better Understand Your Buyers. Social Media Marketing b2b

9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. Social sharing buttons (Like, +1, Tweet, etc.)

How To Measure A B2B Social Media Program

KoMarketing Associates

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. Social Network Analysis. Social Media Discovery Attribution.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

4 Simple Metrics to Prove the Value of Your Social Media Marketing Strategy

Modern B2B Marketing

Author: Jamie Lewis Most social marketers I know have been hard at work trying to build a robust presence on various social channels, be it Facebook, Twitter, LinkedIn, or Instagram. Further, they will fail to get those same executives to focus on the right social strategy because they are not demonstrating the impact of their efforts. The Period. Engagement Rate.

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21 Fantastic Facebook Marketing Guides


marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today?

The Fundamentals of Increasing Web Traffic from Social Media

Modern B2B Marketing

Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. The trick is, your social marketing should ensure  this happens. Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. The result?

3 Key Takeaways from Social Media Marketing World

Modern B2B Marketing

Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. According to Social Media Examiner’s Michael Stelzner, only 17% of marketers are utilizing live streaming.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

Marketo and Facebook—Delivering The Right Message at The Right Time

Modern B2B Marketing

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. I am excited today to announce that we have teamed up with Facebook to unveil new solutions that make multi-channel marketing a lot easier. As a result, marketers can show relevant Facebook ads to specific organizations, industries or targeted prospects.

The Secret Life of a Social Media Manager

Modern B2B Marketing

Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? Because today is officially Social Media Day! June 30, 2015 marks the 6 th annual global celebration of social media’s  impact on global communications and the contributions that social has made to our lives. Social Media b2b Consumer

6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. How Social Is B2B? B2B Marketing: Facebook vs. LinkedIn. How B2B Marketers Are Scoring Big with Social Media. Marketing in Social Media: What Works for European Marketers. How Social Is B2B? Facebook?

Building a Kick-Ass Social Media Dashboard

Modern B2B Marketing

by Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post. That means cutting out the everyday metrics that litter and cloud up the social media manager’s real success story. is not important, but those are the vanity metrics that tend to give social media a bad name. Share of Voice.

Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Modern B2B Marketing

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit : Marketo Mobile Engagement : With over 7.2 It’s time to finally break down these silos.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. social media. Look for.

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

The problem may be in your promotion strategy or your lack thereof. But aside from simply posting it across your social media channels, what else can you do? Use the Problem-Agitate-Solve (PAS) formula on social media. How to use PAS on social: Let’s say your video teaches a person how to cook healthy pancakes. Create social banners.

Practical B2B Blog Strategy | - B2B Social Media.


Common wisdom suggests that: publishing conversational posts engaging with your audience cross-promoting on all the relevant social media channels having a professional blog theme and working with keywords and search engine optimization will give you the best shot at success. How can we help you Make Good Media? clicks down. 50 Ways To Make 2011 Rock 2. Or Does It? 5.

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A Day in the Life of a Social Media Manager

Modern B2B Marketing

by Dayna Rothman Social marketing takes effort, especially if you want to work towards creating an integrated campaign strategy. How many resources you will need to dedicate to social marketing will depend on the following: Budget for new headcount or intern availability. Weekly social time commitments. Content strategy. Facebook. Strategic goals. Google+.

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Cracking the Code for ROI: Linking the Marketo and Google Worlds Together

Modern B2B Marketing

We have integrated Marketo’s Engagement Marketing Platform with Google AdWords. In other words, if one of these prospects connects with a sales rep, and ultimately ends up purchasing, Marketo feeds that conversion back to Google AdWords. Marketo’s  Engagement Marketing Platform  is now connected to Google Analytics. Let me break down what this means for you.

33 Inspiring B2B digital marketing case studies

grow - Practical Marketing Solutions

In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. So it took some moxy to launch a content marketing strategy online. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download.

Facebook Stats that Every Social Marketer Should Know

Modern B2B Marketing

billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries , it’s clear that Facebook isn’t going anywhere soon. Smart marketers are already using Facebook’s impressive reach to their own advantage, but the network is still relatively new and constantly evolving.

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Is Social Media Going to Kill Email?

Modern B2B Marketing

by Andrew Spoeth The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry. Analysts and marketers are naturally faced with the question of how to incorporate these new mediums into an effective marketing strategy. Will B2B social media communications replace email marketing ? Email is social too.

A Content Conversation with Social Media Examiner Founder & CEO Michael Stelzner

Modern B2B Marketing

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. leading author, speaker, strategist, and founder of Social Media Examiner, Michael helps businesses understand the trends in social media marketing , and how marketers can learn to leverage its power. How do we solve it? 

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This Week in Content Marketing: Content Creation Plummeting on Facebook

Junta 42

In this week’s episode, Robert and I analyze several new digital marketing statistics, including the decline of user content creation on Facebook and consumer use of wearables, and discuss the opportunities and challenges each trend creates for marketers. Among the most interesting: Facebook users are becoming lurkers; 66% report they didn’t post anything there in the last three months.

Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement

Modern B2B Marketing

He has 12 years of experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. Brian Brian develops strategies and builds search visibility and social marketing fanbases for companies of all sizes. Recently, I caught up with Brian and he answered some of the top questions B2B marketers have about their Facebook strategy.

The Top #Nifty50 Women in Technology on Twitter for 2012


This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. We’ve also expanded the focus of the #Nifty50 this year to include an element of social good—the #Nifty50 Kids project. Stacey Acevero. sacevero. kishau.

6 Reasons Why Your Company’s Facebook Page is Unattractive

Modern B2B Marketing

Can you believe that Facebook’s Timeline feature is nearly a year old? According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content. First impressions matter on social media, and your cover photo is the first chance your company has to impress a prospect. B2B Marketing Social Media

Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)

Modern B2B Marketing

by Dayna Rothman We are halfway through our first day at Marketo User Summit. We are about to sit down for lunch while listening to Jay Baer, social media strategist, blogger and author of The Now Revolution kick off the afternoon. I am very much looking forward to the afternoon sessions. Jay opens with his presentation on “The 7 Myths of Social Media”.

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Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture

Modern B2B Marketing

by Dayna Rothman You are working on your social media strategy and have determined your target audience, messaging, and how you plan to participate. You have even assigned a resource specifically to manage your social media presence and have begun to see some great results. Determine how you want your employees to participate in social media.

What NOT Having Lunch with Ellen DeGeneres Taught Me About Social Media

Modern B2B Marketing

Author: DJ Waldow I love social media. love Facebook. love the social aspect of social media. Marketo also loves social media, but not necessarily for the same reasons I do. At At Marketo, we love how social media allows us to get closer to our customers, prospects, fans, and advocates. Not a Facebook comment.

Does Facebook Work for B2B Lead Generation? Hell Yes!

Modern B2B Marketing

by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities. They are not on Facebook to be sold to.

Can Marketing Automation Save Your Content Strategy?

Content Standard

And social media accounts—lots of them. And if you’re a brand marketer, you’re in luck: all these content strategy campaigns are set squarely on your plate. The same goes for interactions via social media or through display ads and other digital content: consumer behaviors are tracked and measured, and automated responses are applied accordingly.

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. You can also be notified of new posts by following us on LinkedIn or Facebook.”. 2. Want a simple way to have your corporate blog show measurable results? Take a hard look at your sidebar. Here are 3 techniques guaranteed to make an impact: 1. Promote subscriptions prominently. Download Now.

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The Top Social Media Topics On the Minds of Real Marketers

Modern B2B Marketing

by Dayna Rothman In Marketo’s recent Social Marketing Rockstar Tour, we visited 15 cities to talk about implementing, executing, and measuring social strategy. An intense interest in social media and a desire to learn how to use it more holistically in every marketing campaign. Every organization uses social in a different way. Friday freebies!

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5 Proven Digital Marketing Strategies for Small Businesses in 2016


Yes, a virtual panoply of amazingly intricate and beautifully complex multi-million dollar integrated digital marketing strategies that, unfortunately, the overwhelming majority of businesses don’t have the wherewithal or resources (human and budgetary) to implement. Fear not, for behold, I bring you tidings of great joy this holiday season: five proven digital marketing strategies and tactics for small businesses just like yours to focus on in 2016 that can be translated into actionable, high-return marketing initiatives at a reasonable cost. Let me explain. Small Business Rules.

B2B Social Media Marketing Statistics to Ponder

Modern B2B Marketing

by Maria Pergolino Advertisers are constantly extolling the benefits of B2B social media for their business. But what are the numbers to know behind the most popular social media platforms? We could tell you that B2B social media marketing has proved itself in many ways to be valuable and its potential for growth seems to grow everyday as social media user bases expand. But don’t take our word for it, here are some of the vital statistics to keep in mind when considering B2B social media marketing. and 8:00 p.m., and 6 p.m.

Centralize your Social Media Strategy: 6 Steps to Creating a Social Media Governance Board

Modern B2B Marketing

However, this is a concept that can easily translate to other aspects of your business, particularly social media. Everyone is jumping on the social bandwagon. Your governance board should be made up of various stakeholders throughout your organization that have an interest in your social media strategy.

Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. Buyers are harder than ever to reach using traditional channels and media outlets. The social media revolution.

4 Video Marketing Strategies to Help You Get Better Results Right Now


Here are four strategies to help you drive real business results with your video marketing. 1. Optimize your video content and social channels. Optimizing your content is fundamental to making sure your video marketing strategies are a success. Don’t forget to optimize your social channels, too. Yes, you really can do all of that with video! would want from you.