He has 12 years of experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. Brian Brian develops strategies and builds search visibility and social marketing fanbases for companies of all sizes. He is author of  The Like Economy,  the forthcoming  LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits,  and co-author of  Facebook Marketing. Recently, Recently, I caught up with Brian and he answered some of the top questions B2B marketers have about their Facebook strategy. MORE >>

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. Marketo – Marketo.com – Marketing software. Storytelling through content marketing, blogs, social media & more. MORE >>

Can you believe that Facebook’s Timeline feature is nearly a year old? According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content. Here is a list of things your company might not be doing on Facebook and some ways to ensure that your visual imaging is up to par, so you can build relationships with Facebook’s billion-strong user base: 1. First impressions matter on social media, and your cover photo is the first chance your company has to impress a prospect. MORE >>

by Dayna Rothman Social marketing takes effort, especially if you want to work towards creating an integrated campaign strategy. How many resources you will need to dedicate to social marketing will depend on the following: Budget for new headcount or intern availability. Weekly social time commitments. Content strategy. If you are small-mid sized company, consider dedicating one full-time headcount to social marketing management. If you are larger, you should probably consider adding 2-3 people to manage your social presence. Facebook. MORE >>

by Maria Pergolino Have you ever stopped to think which segment of marketers hold the bag on marketing effectiveness when it comes to social media?  Many might think that B2Cs clearly leverage social better than B2Bs.  study by Accenture found that while B2Bs lag in integrating social media into marketing plans, they are realizing the value of social media use.  Nearly two thirds of marketing execs questioned said they believe social media is an important way to reach customers. The Top 4 Social Channels Are Getting B2B Action. MORE >>