| |  Facebook + Marketo + Sample + View | 4 articles |
| Page 1 of 1 | Previous | Next | MODERN B2B MARKETING OCTOBER 26, 2011  The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. Now off of Oracle’s turf, salesforce.com could stream a live video feed of Marc’s presentation on Facebook. Videos of both Marc’s presentation and the press conference are available on YouTube, and you can still find the latter on Facebook. It depends how good you make it. Conclusion. | | | | | | |
| MODERN B2B MARKETING NOVEMBER 15, 2012  Mega-List of Features in Marketing Automation (That You Won’t Find in CRM) CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. Pricing. | CUSTOMER EXPERIENCE MATRIX SEPTEMBER 23, 2009 Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink. Even as analysts are still sorting through the implications of last week’s acquisition of Omniture by Adobe , the industry saw two additional important announcements this week: Omniture combining its data with comScore to help measure Web advertising audiences , and Nielsen working with Facebook to poll consumers on advertising impact. Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. | |
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