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How Mobile App Marketers Can Attain a 360-Degree View of Their Audience

Modern B2B Marketing

Increasingly, we’re hearing marketing experts talk about the importance of having a 360-degree view of your user base. What is a 360-degree view? Of course, the term takes its name from the number of degrees in a circle, and, in essence, refers to utilizing a broad, complete, and “all-around” view. What does this mean, and why is it important? How do they use it?

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3 Steps to Executing a Flawless Influencer Marketing Campaign

Modern B2B Marketing

Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media  channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Give them samples of your product to review, or ask them if they’d like to run a contest (and you’ll supply the prizes). Today, the landscape is completely different. Step 1: Identify Your Audience. Has yours?

The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Modern B2B Marketing

Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. Now off of Oracle’s turf, could stream a live video feed of Marc’s presentation on Facebook. Videos of both Marc’s presentation and the press conference are available on YouTube, and you can still find the latter on Facebook. It depends how good you make it.

Here’s just a taste of what transpired at MarTech Europe this week


If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing. ” – Martin Majlund, Carlsberg Group.

What to expect when you’re expecting #MarTech next month


You can view all MarTech sponsors and exhibitors and the floorplan layout for more details. Come away with a clearer view of the marketplace and a more practical take on the opportunities in front of you. We’re 6 weeks away from the next MarTech conference in San Francisco. This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect.

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