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How Mobile App Marketers Can Attain a 360-Degree View of Their Audience

Modern B2B Marketing

Increasingly, we’re hearing marketing experts talk about the importance of having a 360-degree view of your user base. What is a 360-degree view? Of course, the term takes its name from the number of degrees in a circle, and, in essence, refers to utilizing a broad, complete, and “all-around” view. What does this mean, and why is it important? How do they use it?

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3 Steps to Executing a Flawless Influencer Marketing Campaign

Modern B2B Marketing

Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media  channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Give them samples of your product to review, or ask them if they’d like to run a contest (and you’ll supply the prizes). Today, the landscape is completely different. Step 1: Identify Your Audience. Has yours?

The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Modern B2B Marketing

Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. Now off of Oracle’s turf, salesforce.com could stream a live video feed of Marc’s presentation on Facebook. Videos of both Marc’s presentation and the press conference are available on YouTube, and you can still find the latter on Facebook. It depends how good you make it.

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Here’s just a taste of what transpired at MarTech Europe this week

chiefmartech

If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing. ” – Martin Majlund, Carlsberg Group.

What to expect when you’re expecting #MarTech next month

chiefmartech

You can view all MarTech sponsors and exhibitors and the floorplan layout for more details. Come away with a clearer view of the marketplace and a more practical take on the opportunities in front of you. We’re 6 weeks away from the next MarTech conference in San Francisco. This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. Pricing.

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Go On Get Your Blog On: How to Empower Employees as Blogging Champions

Modern B2B Marketing

by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month. All employees are trained on the Marketo social media policy from day one as it is part of our new hire orientation. Marketo blogging basics. View more presentations from Marketo.

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Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.

Customer Experience Matrix

Even as analysts are still sorting through the implications of last week’s acquisition of Omniture by Adobe , the industry saw two additional important announcements this week: Omniture combining its data with comScore to help measure Web advertising audiences , and Nielsen working with Facebook to poll consumers on advertising impact. Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement.