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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Marketing Automation: Marketo , Pardot , Act-On. Many will offer sample certifications and freely accessible coursework to get marketers started as well. Facebook Blueprint eLearning Courses / Certifications. Obtain Certifications.

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Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

to build personas by analyzing a sample of your existing customers. The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do.

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The 7 Best Social Media Analytics Tools for Marketers in 2020

Hubspot

This is a sample report that gives a high-level overview of audience insights, demographics that are crucial when planning a social media campaign. For instance, if you wanted to track just Twitter replies, you can customize that. Here is a sample ActiveCampaign custom reports page. Price: Contact for pricing.

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Best Practices for Webinar Landing Pages

The Effective Marketer

Marketo : Here’s a nice designed webinar page. Most of Marketo’s webinars follow the same design style with the webinar title at the top, the date and time clearly stated upfront (time is in both PT and ET), a short copy with three bullet points and simple registration form on the right asking just the basics.

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It’s Time to Audit Your Website’s Social Functionality (Checklist)

Adobe Experience Cloud Blog

by Maria Pergolino I have recently been using LinkedIn and Pinterest more than Twitter and Facebook. Limited following links – i.e. links to follow the brand’s Facebook and Twitter accounts, but no links to LinkedIn and/or Pinterest. Social Sharing buttons: Twitter Post: ? Facebook Share: ? Facebook Page: ?

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How Mobile App Marketers Can Attain a 360-Degree View of Their Audience

Adobe Experience Cloud Blog

It’s a panoramic view as opposed to the traditional narrow approach of sampling select data, such as downloads and uninstalls. Of course, the term takes its name from the number of degrees in a circle, and, in essence, refers to utilizing a broad, complete, and “all-around” view. How do they use it? When are they most active?

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Go On Get Your Blog On: How to Empower Employees as Blogging Champions

Adobe Experience Cloud Blog

by Jason Miller Marketo launched a company wide initiative to train employees on all things social media last month by declaring December as Social Media Month. All employees are trained on the Marketo social media policy from day one as it is part of our new hire orientation. Marketo blogging basics. We didn’t stop there.

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