Facebook, Marketo, Salesforce.com and Twitter

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Working with the inside sales team, Spear used Marketo to build in a series of email alerts when leads reached a certain lead score threshold, for example, or filled out a high-value form.

Lead Nurturing

Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking

No Leads from Social Media? No Excuses.

The Point

NOVEMBER 16, 2011

The blog generated more than 500 leads in its first 9 months alone, and this from a target audience (billing managers at small- to mid-sized medical practices) that can hardly be described as the Facebook crowd. Navicure uses Marketo and Salesforce.com to track marketing ROI.).

Social Media

Social Media Demand Generation Agencies Media Leads

B2B Marketing Zone

The Point

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

No Leads from Social Media? No Excuses.

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