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| | INSIGHTIQ BLOG
APRIL 1, 2011 Salesforce.com Acquisition of Radian6
Salesforce.com 's acquisition of Radian6 yesterday was quite the news yesterday. The question is : Why did Salesforce.com acquire Radian6 ? With Hubspot's lead generation and engagement platform, Salesforce.com needed capabilities on the Social media side and Radian6 fills these gaps. Radian6 social media monitoring and analytic capabilities will allow for tracking online conversations and behavior of business contacts already existing in Salesforce.com. This acquisition will further break down the silos between lead management and social media.
| | LOOPFUSE
FEBRUARY 24, 2012 Don't Hire - Automate!
In it, they lay out why they sought out a marketing automation solution, what happened when they compared LoopFuse and Marketo, and the results they began to see immediately. “We explored the usual players and quickly narrowed our choices down to Loopfuse and Marketo. Loopfuse was attractive because they had an entry level solution that was free to get started (remember we had a modest budget) and Marketo popular with some of our advisors. To add LoopFuse to Salesforce.com, click here. Marketing Automation adzerk marketoRead the whole thing.
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| | WEBBIQUITY
SEPTEMBER 10, 2012 The Top #Nifty50 Women in Technology on Twitter for 2012
A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.
| | B2B MARKETING INSIDER
JANUARY 24, 2013 Top 50 B2B Marketing Influencers On Twitter
Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – Marketo.com – Marketing software.
| | LOOPFUSE
OCTOBER 17, 2011 Marketing Automation Blueprint - The Ultimate "How To" Guide
You can connect with Tom on Linkedin or follow him on Twitter @opsview. There are a number of marketing automation vendors out there including Eloqua, Marketo and Pardot. To add LoopFuse to Salesforce.com, click here. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. Tough call? Yes, but this is how I did it. Setting the scene.
| | SALES INTELLIGENCE VIEW
JANUARY 21, 2011 Marketo TV Discusses Social Selling with InsideView
During Dreamforce, Marketo the revenue performance management company hosted a “Marketo TV session where they met with dozens of people to discuss marketing automation, social media and Salesforce. facebook google Inbound Marketing insideview marketo sales productivity salesforce.com social selling twitterThis is the video featuring InsideView discussing the growing need for social media adoption in sales groups as well as high level thoughts on where the industry [.]. Sales 2.0 customer 2.0 Enterprise 2.0
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WEBBIQUITY The Top #Nifty50 Women in Technology on Twitter for 2012
| MONDAY, SEPTEMBER 10, 2012
A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter
. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter
for 2012. She also hosts the talent chat (#TChat) on Twitter
Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter
and also speaks French. Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter
For Dummies (For Dummies (Computer/Tech)). Stacey Acevero. MORE >>
MODERN B2B MARKETING The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing
| WEDNESDAY, OCTOBER 26, 2011
More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com.
Marc posted on Facebook
that Larry’s Sunday keynote had set a low bar for Marc’s presentation. In less than 24 hours, salesforce.com
used social media and search to turn a bad situation into success that will likely generate revenue in the months to come. But the PR team exponentially multiplied the incident’s value to salesforce.com.
team was ready with handouts and matching Salesforce garb. MORE >>
MODERN B2B MARKETING Afternoon Keynotes Energize at Marketo Summit (Live Blog)
| WEDNESDAY, MAY 23, 2012
by Dayna Rothman What a packed day here at the Marketo
User Summit! To exemplify what it means to be a social enterprise, Andy shows us the Salesforce.com
video about Burberry where CEO Angela Ahrendts states “if becoming a social enterprise is not in your business model, I am not sure where you will be in the next 5 years”. billion Facebook
posts per day. Be sure to follow The Marketo
Summit on twitter
at #mus12. Afternoon Keynotes Energize at Marketo
Summit (Live Blog) was posted at Modern B2B Marketing - Marketo
Best Practices Blog. | [link]. MORE >>
MODERN B2B MARKETING The Big List of Dreamforce Networking Opportunities
| SUNDAY, DECEMBER 5, 2010
If you know Marketo
then you know we love big lists, especially our big list of B2B Sales and Marketing blogs. Dreamforce Linkedin or Facebook
with those using #DF10. The Big List of Dreamforce Networking Opportunities was posted at Modern B2B Marketing - Marketo
Best Practices Blog. | [link]. B2B Marketing Salesforce.com
Social Media dreamforce marketing parties salesforce.com
conferenceBut this big list is all about ways to network at Dreamforce 2010. Because networking is one of the most important parts about Dreamforce. MORE >>
MODERN B2B MARKETING Social Enterprise is now a reality – Welcome to Dreamforce 2012
| WEDNESDAY, AUGUST 31, 2011
Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter
, and Facebook
, deeply integrated into salesforce.com.
Chatter Service : This is like Facebook
chat but with customers- potentially reducing service costs. Chatter Now : Think Facebook
chat. Social Enterprise is now a reality – Welcome to Dreamforce 2012 was posted at Modern B2B Marketing - Marketo
Best Practices Blog. | [link]. B2B Marketing Salesforce.com
by Maria Pergolino It’s a social revolution. MORE >>
- No Leads from Social Media? No Excuses. THE POINT | WEDNESDAY, NOVEMBER 16, 2011
- Segmentation, Social Media Drive Lead Nurturing Success for iDirect THE POINT | TUESDAY, SEPTEMBER 6, 2011
- Revenue Performance Management to Marketing Automation: What Facebook was to MySpace? IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 8, 2011
- So, what is Revenue Performance Management (and should you care)? LOOPFUSE | MONDAY, APRIL 9, 2012
- How to Hire an Awesome Inbound Marketing Manager MODERN B2B MARKETING | MONDAY, FEBRUARY 6, 2012
- 4 of the Most Popular CRM Apps SALES CHALLENGER | TUESDAY, FEBRUARY 21, 2012
- Gartner Group releases CRM Lead Management Magic Quadrant for 2013 LOOPFUSE | MONDAY, MAY 6, 2013
- Mega-List of Features in Marketing Automation (That You Won’t Find in CRM) MODERN B2B MARKETING | THURSDAY, NOVEMBER 15, 2012
- Not another year end list LOOPFUSE | FRIDAY, DECEMBER 30, 2011
- Lattice Engines Automates All Steps in Prospect Discovery CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 17, 2013
- Social Media & Marketing Automation LEADSLOTH | THURSDAY, AUGUST 26, 2010
- 9 ways to make the case for marketing automation software LOOPFUSE | MONDAY, NOVEMBER 7, 2011
- LoopFuse in the Marketing Automation Times [Podcast] LOOPFUSE | MONDAY, MAY 21, 2012
- Sales 2.0: Sell Faster, Better, and Smarter MODERN B2B MARKETING | MONDAY, MARCH 8, 2010
- Top 60 B2B Marketing Posts and Hottest Topics November 2010 B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010
- ‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance MODERN B2B MARKETING | TUESDAY, AUGUST 30, 2011
- What’s the Difference Between “Sales 2.0? & “Social Selling”? SALES INTELLIGENCE VIEW | MONDAY, APRIL 18, 2011
- 11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using) MODERN B2B MARKETING | MONDAY, APRIL 5, 2010
- PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
- PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence VIEWPOINT | THURSDAY, MAY 10, 2012
- OnPath becomes agency partner for Radian6 ONPATH | TUESDAY, SEPTEMBER 4, 2012
- Salesforce.com Acquisition of Radian6 INSIGHTIQ BLOG | FRIDAY, APRIL 1, 2011
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