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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Marketo – Marketo.com – Marketing software.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.

Marketo TV Discusses Social Selling with InsideView

Sales Intelligence View

During Dreamforce, Marketo the revenue performance management company hosted a “Marketo TV&# session where they met with dozens of people to discuss marketing automation, social media and Salesforce. facebook google Inbound Marketing insideview marketo sales productivity salesforce.com social selling twitterThis is the video featuring InsideView discussing the growing need for social media adoption in sales groups as well as high level thoughts on where the industry [.]. Sales 2.0 customer 2.0 Enterprise 2.0

The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Modern B2B Marketing

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. But the PR team exponentially multiplied the incident’s value to salesforce.com. Facebook – The team embedded the Salesforce Live!

Lytics Adds Marketing Recommendations to a Customer Data Platform

Customer Experience Matrix

Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The segments can be further qualified based on what addresses are available (email, postal, phone, Facebook, etc.) In fact, Lytics could pretty much the poster child for the CDP concept.

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.

Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?

It's All About Revenue

think we’ll see one of the two marketing automation leaders – Eloqua or Marketo – emerge as a billion dollar company and own 40% market share. Revenue Performance Management is to Marketing Automation as: Facebook is to MySpace. Facebook has succeeded by appealing to a broader audience through a more interactive experience. It’s great for marketing teams to have a Twitter and Facebook account, but if you aren’t tracking metrics such as behavior, conversions, discussion topics, etc., Facebook. by Joe Chernov | Tweet this. Reddit.

More New Systems Challenge the Marketing Automation Status Quo

Customer Experience Matrix

The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Although this approach is popular, there are others.

Social Enterprise is now a reality – Welcome to Dreamforce 2012

Modern B2B Marketing

Here is one example- creating social customer profiles: Social contacts allow you to access social profiles like Linkedin, Twitter, and Facebook, deeply integrated into salesforce.com. Chatter Service :  This is like Facebook chat but with customers- potentially reducing service costs. Chatter Now :  Think Facebook chat.  B2B Marketing Salesforce.com

Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

The system can also create Facebook landing pages and track visitors to them. This includes detailed research into keyword rankings for the client and competitors, analysis of Web pages for features that improve search ranks, an inbound link manager, and a Twitter client to publish posts and embed trackable URLs that measure campaign results. That''s theme number three.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Architecture.

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How to Hire an Awesome Inbound Marketing Manager

Modern B2B Marketing

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog, Twitter account, etc. familiarity with salesforce.com is a plus. thick skin.

Lattice Engines Automates All Steps in Prospect Discovery

Customer Experience Matrix

The company also monitors Twitter, Facebook company pages, Quora, and LinkedIn profiles of people within each sales person’s network. Lattice Engines is directly integrated with cloud-based CRM from Salesforce.com, Microsoft Dynamics, and Oracle, and via file transfer with SAP CRM. Lattice Engines was founded in 2006 to fill this gap. businesses, checking daily for changes.

What’s the Difference Between “Sales 2.0? & “Social Selling”?

Sales Intelligence View

You can look for mentions in the media, find them on LinkedIn, Facebook and Twitter, but you also need to know what’s going on within that person’s company. This trend became even more clear with the purchase of Radian6 by Salesforce.com last month. Even marketing automation companies like Marketo see the value in leveraging social media for sales. Sales 2.0 customer 2.0

What Makes Marketing Made Simple TV Such an Awesome Show? Reason 2 – Syndication

Fearless Competitor

Facebook. Twitter. Results like those makes Marketing Made Simple TV an ideal sponsorship platform for companies such as Hoovers, Data.com, Netprospex, Hubspot, IBM, Act-On Software, Marketo, Salesforce.com, DemandBase, etc. Via syndication Marketing Made Simple TV reaches a potential audience of over 2.5 million people! That’s how Oprah became so wealthy. CMO.com.

Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing

Infer

Leveraging a pre-built connector for Salesforce.com, the platform quickly combines a company’s prospect data with Infer’s proprietary signals. After upgrading, companies can also take advantage of Infer’s full suite of connectors, including integrations with Marketo, Google Analytics and a variety of other systems. About Infer.

The Big List of Dreamforce Networking Opportunities

Modern B2B Marketing

If you know Marketo then you know we love big lists, especially our big list of B2B Sales and Marketing blogs.  Dreamforce Linkedin or Facebook groups. Twitter with those using #DF10. The Big List of Dreamforce Networking Opportunities was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Welcome Reception, 6:00pm – 8:00pm, Expo Hall, North Hall D.

Social Media & Marketing Automation

LeadSloth

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# And that’s exactly what Marketo announced. How useful is this? Social Media ROI.

‘Social’ and RPM are Closely Linked In Driving Outsized Revenue Performance

Modern B2B Marketing

web users have Facebook accounts (Source iStrategy Labs). Some 43 percent of users will “like” a brand on Facebook, and there is at least a 17 percent likelihood of purchase (Source: MarketingProfs). On Twitter, 25 percent of users will follow a specific brand, and 67 percent of those followers will purchase from that brand (Source: DigitalSurgeons). 71 percent of U.S.

PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.” He comments, “Salesforce.com is a good example. What can I do? Stay Tuned

PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

ViewPoint

He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. He adds, “I think more and more marketers are going to be looking, not only at earned media and owned media, but also paid media gains from Facebook, Twitter and the rest.” He comments, “Salesforce.com is a good example. What can I do? Stay Tuned

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Facebook Insights. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. Every Thursday night Jeremy Victor and a group of B2B marketers hold a B2B Twitter Chat session. QR Codes Have Potential But Not So Easy to Use - Dianna Huff - B2B MarCom , November 7, 2010 Tweet. I’ve noticed people on Twitter talking about QR codes, so of course they popped out at me while I perused the November 15, 2010 issue of Fortune. The psychology of Facebook. Facebook (155). Salesforce.com (26). There better be. Why not use it?

11 Ways the iPad can be used for B2B Marketing (aka a list of App Store apps all B2B Marketers should be using)

Modern B2B Marketing

For B2B marketers, you can expect the following tools will be useful on an iPad (and Smartphone): Social Media tools: Twitter apps, Facebook’s app, Google Buzz’s app, LinkedIn’s app are all useful to B2B marketers. The difference is that these tools can now become more robust, since on an iPad it will be easier to switch between multiple Twitter accounts and even display multiple keyword searches at once (due to the larger viewing screen).  CRM tools:   An example of these are Oracle ‘ s and Salesforce.com’s mobile apps.  Iphone Apps for B2B Marketing.

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Sales 2.0: Sell Faster, Better, and Smarter

Modern B2B Marketing

Hosted at the Four Seasons in San Francisco, over 700 attendees including big names like Brett Queener from Salesforce, Jeffrey Hayzlett of Kodak, Mark Woollen of Oracle, and Clara Shih of Hearsay Labs and author of The Facebook Era have all filled a room to discuss Sales 2.0.  marketo : Great pic from the sales 2.0 Corporate collaboration with Salesforce.com Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com "Cloud computing ver 2 is all about about collaboration". The Sales 2.0 The Basics of Sales 2.0. link]. Could it?