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This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It)

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Next, we question whether Google launched its YouTube Red subscription service primarily because of ad blockers – which is what YouTube superstar PewDiePie claims – or because of other factors. We also take issue with Mark Zuckerberg’s assertion that Facebook ads will soon become a welcomed part of the giant social channel’s user experience. This week’s show.

Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!


You should do a research before submitting publication and track the results after your articles have been published because you need to know what to write and what benefits it gives you in the longer term. Powerful Ways to Market with YouTube for Small Businesses. YouTube is a global network with billion visitors monthly. 37 Mind Blowing Secrets About Guest Blog Posts.

The Top #Nifty50 Women in Technology on Twitter for 2012


Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. Before founding InfiniEDGE, she served on the board of the Ascension Chamber of Commerce and worked with IBM and the Pennington Biomedical Research Center. Stacey Acevero.

This Week in Content Marketing: The Future of Television Advertising Is Native

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In this episode of This Old Marketing, Robert and I discuss Facebook’s dominance in digital advertising and predict how it will fill the biggest gap in its business model: Content. Facebook’s scary new world for media companies (6:23): Facebook has created a scary new world for media companies, according to Business Insider. This week’s show. His solution?

Microsoft buys LinkedIn: the largest martech acquisition in history?


Jason Miller , who was previously with Marketo, is now the global content marketing leader at the company and produces epic content marketing materials such as The Sophisticated Marketer’s Guide to Content Marketing. These include social media giants such as Facebook, Instagram, and LinkedIn, but also sites like Amazon, Google Search, Skype, and YouTube. billion.

5 Steps for a Most Excellent Google Hangout

Modern B2B Marketing

Before you get started researching and reading the countless number of eBooks and blogs that promise to tell you everything you need to know, let me save you a bunch of time. When setting up your event make sure you check the “On Air Event” so that you can both stream the live recording and record it to YouTube. by Jason Miller So you want to host a Google hangout? Before Wrong.

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5 Proven Digital Marketing Strategies for Small Businesses in 2016


Popular marketing automation software options include HubSpot (which we use), Marketo, Eloqua, and Lyris, although there are numerous players in the space. According to the findings of a recent survey by research firm Clutch, only 56% of small businesses have applied responsive design to their websites. From formal webinars to low-res, snackable content shorts broadcast on Blab, YouTube, Periscope, Facebook Live, or Meerkat, the breadth of possibilities for video marketing is already seemingly endless, and still growing. Let me explain. Small Business Rules. million.

10 Blogs to Bookmark: Social Marketing Edition

Modern B2B Marketing

Why We Like It:  Constant updates (2+ posts per day), smart writers, and a wide variety of topics — from industry research to best practices. You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). Garst blogs on a range of topics, from blocking someone on Facebook to choosing the right LinkedIn profile keywords. We Are Social.

7 Questions to Ask Before Creating a Video Campaign

Modern B2B Marketing

In fact,   researchers found that adult consumers watch instructional videos the most , followed by product/service videos, then humorous videos. Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr. First of all, you’re not alone! What are your goals and expectations?

Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content

Modern B2B Marketing

When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club’s super slick YouTube video, “ Our Blades are F *ing Great! Have you ever created a YouTube video that went viral, gaining millions of organic views? Maybe you can’t produce a YouTube sensation every day, but you still want to create magnetic content that wows your buyers.

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Top Internet strategy, marketing and technology links for the week of February 23, 2013


News & Notes

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How to Win Valentine’s Day the Marketing Way

Modern B2B Marketing

If not, take a cue from a marketer: it’s time to do some research. Marketers conduct buyer research by using marketing automation to track online and offline behaviors, or by conducting interviews/surveys with customers and prospects. They use that research to create buyer personas and buyer journeys, so they know exactly what to say and how to say it. The best part? Nurturing.

47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack


Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. The list includes resources that will help optimize your content campaigns from research through planning, and all the way to promotion and measurement. Content Research. Canva.

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

In the example below, Wyzowl created a social banner for their Facebook page to promote their ebook. 4. As you research for your content, keep track of bloggers and influencers within your industry. Author: Sarah Quinn Do you spend a lot of time crafting the perfect piece of content, only to find that it barely generates any shares, let alone drive leads? Get an outsider’s buy-in.

8 Ways to Improve Your Online Content Marketing


buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. From audiocasts and YouTube videos to Infographics and SlideShares, from podcasts and Vlogs to Snapchats and Blabs, the very definition of online content is rapidly expanding and evolving. From formal webinars to low-res, snackable content shorts broadcast on Blab, YouTube, Periscope, Twitter, Instagram, or Facebook Live, the options for brands interested in video marketing abound. Good question. Isn’t it your lucky day.

Top Internet strategy, marketing and technology links for the week of April 14, 2012


Here are the top Internet strategy, marketing and technology links for the week of April 14, 2012… Can Brands Market on Facebook Without Actually Spending Money on Advertising? Twitter, Facebook, LinkedIn and The Social Media Bill of Rights  (Social Networking Watch). Social Networking Market Research Report Now Available from IBISWorld  (Social Networking Watch). AdAge).

5 Reasons Why Your Inbound Marketing Isn’t Working

Modern B2B Marketing

Or perhaps you’re only posting content to your site and prospects early in the research phases mainly turn to YouTube for information. It’s unlikely that the C-suite are going to spend time on blogs and social looking for solution recommendations and doing a ton of research. At first, things are going great! But, as the year comes to a close, your inbound growth has slowed.

Are You Alive? Why Your Blog is the Heartbeat of Your Business.

Fearless Competitor

As part of my day-to-day activities at the b2b demand generation and global marketing company  Find New Customers , I research the websites of lots and lots of companies. Jon Miller, VP of Marketing at Marketo talks about the importance of seed nurturing – plant “seeds” all over the internet to make it easy for people to find and engage. Nice stuff. That’s your blog. They are static.

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. Pricing.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. Does it sound familiar? And scary? Yup! A new role is starting to take shape.

Macklemore, Upworthy, and Content Marketing Strategy News of the Week


Marketo’s Raymond Coppinger dedicated some rather amazing analysis this week to Macklemore’s success as a content marketer. 422,000,000 Facebook Statuses are Updated Daily. 50,400 Hours of Video are Uploaded to YouTube Every 24 Hours. According to all of the latest case studies and research reports, digital brand publishing is growing faster than ever. With over 2.2

8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers

Modern B2B Marketing

Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.). Genius_com : Research & create buyer personas then develop unique content for each of your "buyer personas" on your website. marketo : Implementing lead nurturing & lead scoring? BarbraGago : From @smexaminer survey of marketers: Tools include 86% Twitter, 79% Blogs, 78% LinkedIn, 77% Facebook, and 44% YouTube #b2bedge @PaulDunay. Mobile Marketing is important too. 

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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Others are sure to follow. Sparingly. billion entries.

B2B Social Media – 10 Tips From The Definitive Guide To Social Media

Modern B2B Marketing

Tweet daily, multiple times daily – Include links, RT followers, be interesting. 4.    Facebook 101. DO use Facebook status updates to include powerful tidbits of information, similar to Tweets.  DO create a Facebook page for your business, especially if you aren’t comfortable with a personal profile. These sites include mainly YouTube but also Vimeo and Viddler.  Vimeo.