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This Week in Content Marketing: Consistent Content Is Key (And Most Brands Can’t Do It)

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Next, we question whether Google launched its YouTube Red subscription service primarily because of ad blockers – which is what YouTube superstar PewDiePie claims – or because of other factors. We also take issue with Mark Zuckerberg’s assertion that Facebook ads will soon become a welcomed part of the giant social channel’s user experience. This week’s show.

Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!


You should do a research before submitting publication and track the results after your articles have been published because you need to know what to write and what benefits it gives you in the longer term. 5 Powerful Ways to Market with YouTube for Small Businesses. YouTube is a global network with billion visitors monthly. 37 Mind Blowing Secrets About Guest Blog Posts.

The Top #Nifty50 Women in Technology on Twitter for 2012


Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. Before founding InfiniEDGE, she served on the board of the Ascension Chamber of Commerce and worked with IBM and the Pennington Biomedical Research Center. Stacey Acevero.

This Week in Content Marketing: The Future of Television Advertising Is Native

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In this episode of This Old Marketing, Robert and I discuss Facebook’s dominance in digital advertising and predict how it will fill the biggest gap in its business model: Content. Facebook’s scary new world for media companies (6:23): Facebook has created a scary new world for media companies, according to Business Insider. This week’s show. His solution?

5 SEO Tips for Videos: How Google Ranks Them & How to Optimize

Modern B2B Marketing

Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. We do know, however, that 90% of B2B decision-makers use search to research business decisions. Author: Nate Dame Videos are becoming increasingly important for B2B marketing. Implement Schema Markup.

4 Video Marketing Strategies to Help You Get Better Results Right Now


Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Having your videos on a social channel such as Facebook, Twitter, or YouTube are an amazing opportunity to build awareness, but are these videos funneling back into your website content?

Top Internet Marketing Strategy Links for the Week of November 11, 2013


Duct Tape Marketing) New Research Reveals That Pinterest Is Driving More E-Commerce Sales Than Ever (Business Insider) Top 9 Twitter PPC Opportunities and Challenges (Search Engine Watch) How to Sell on Facebook Using Images (Social Media Examiner) The post Top Internet Marketing Strategy Links for the Week of November 11, 2013 appeared first on Sazbean. Marketing

10 Trends That Defined Digital Marketing in 2016

Modern B2B Marketing

In late 2015, Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. Social search is also an effective research and targeting tool. For example, marketers can search for any term on Facebook and find public posts using that term. In April, Facebook launched Facebook Live. Real-Time Marketing.

5 Ways to Make Your Social Media Marketing Rock

Modern B2B Marketing

billion monthly active users on Facebook, 313M active monthly users on Twitter, and over 450 million registered users on LinkedIn—all with different demographics and preferences. Research what topics your buyers are most interested in and develop content around it. Author: Lisa Marcyes Have you ever looked around during a rock concert? It may have seemed like utter madness. Be real.

The 17 Best Social Media Management Tools


Now, on to the results of my research. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Sprout Social. Sendible. Buffer.

5 Steps for a Most Excellent Google Hangout

Modern B2B Marketing

Before you get started researching and reading the countless number of eBooks and blogs that promise to tell you everything you need to know, let me save you a bunch of time. When setting up your event make sure you check the “On Air Event” so that you can both stream the live recording and record it to YouTube. by Jason Miller So you want to host a Google hangout? Wrong.

10 Blogs to Bookmark: Social Marketing Edition

Modern B2B Marketing

Why We Like It: Constant updates (2+ posts per day), smart writers, and a wide variety of topics — from industry research to best practices. You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). Garst blogs on a range of topics, from blocking someone on Facebook to choosing the right LinkedIn profile keywords. We Are Social.

Top Internet strategy, marketing and technology links for the week of February 23, 2013


All Facebook) Marketing Automation 101 (marketo) Twitter seeks more, better advertising with new API (GigaOM) What We Talk About When We Talk About “Social” (Harvard Business Review) Are You Missing Out on This Amazing Opportunity? (Jim’s Twitter is Testing a New Advertising Card for Lead Generation (Tech Crunch) STUDY: How are Top Brands Using Instagram? (All

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Microsoft buys LinkedIn: the largest martech acquisition in history?


Jason Miller , who was previously with Marketo, is now the global content marketing leader at the company and produces epic content marketing materials such as The Sophisticated Marketer’s Guide to Content Marketing. These include social media giants such as Facebook, Instagram, and LinkedIn, but also sites like Amazon, Google Search, Skype, and YouTube. billion.

7 Questions to Ask Before Creating a Video Campaign

Modern B2B Marketing

In fact, researchers found that adult consumers watch instructional videos the most , followed by product/service videos, then humorous videos. Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr. First of all, you’re not alone! What are your goals and expectations?

5 Proven Digital Marketing Strategies for Small Businesses in 2016


Popular marketing automation software options include HubSpot (which we use), Marketo, Eloqua, and Lyris, although there are numerous players in the space. According to the findings of a recent survey by research firm Clutch, only 56% of small businesses have applied responsive design to their websites. From formal webinars to low-res, snackable content shorts broadcast on Blab, YouTube, Periscope, Facebook Live, or Meerkat, the breadth of possibilities for video marketing is already seemingly endless, and still growing. Let me explain. Small Business Rules. million.

Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content

Modern B2B Marketing

When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club’s super slick YouTube video, “ Our Blades are F *ing Great! Have you ever created a YouTube video that went viral, gaining millions of organic views? Maybe you can’t produce a YouTube sensation every day, but you still want to create magnetic content that wows your buyers.

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Top Internet strategy, marketing and technology links for the week of April 14, 2012


Here are the top Internet strategy, marketing and technology links for the week of April 14, 2012… Can Brands Market on Facebook Without Actually Spending Money on Advertising? Twitter, Facebook, LinkedIn and The Social Media Bill of Rights (Social Networking Watch). Social Networking Market Research Report Now Available from IBISWorld (Social Networking Watch). AdAge).

New Year, New Audience: 10 Essential Social Media Tactics to Get Your Content Seen

Modern B2B Marketing

In the example below, Wyzowl created a social banner for their Facebook page to promote their ebook. for infographics, YouTube/Vimeo for videos, As you research for your content, keep track of bloggers and influencers within your industry. As a fellow content marketer at a B2B company, this is hands down one of the most challenging things about my job.

8 Ways to Improve Your Online Content Marketing


A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. From audiocasts and YouTube videos to Infographics and SlideShares, from podcasts and Vlogs to Snapchats and Blabs, the very definition of online content is rapidly expanding and evolving. From formal webinars to low-res, snackable content shorts broadcast on Blab, YouTube, Periscope, Twitter, Instagram, or Facebook Live, the options for brands interested in video marketing abound. Good question. Isn’t it your lucky day.

How to Win Valentine’s Day the Marketing Way

Modern B2B Marketing

If not, take a cue from a marketer: it’s time to do some research. Marketers conduct buyer research by using marketing automation to track online and offline behaviors, or by conducting interviews/surveys with customers and prospects. They use that research to create buyer personas and buyer journeys, so they know exactly what to say and how to say it. The best part? Nurturing.

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139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)


If you need more convincing, their blog has tons of information about marketing, how to use Facebook, the best ways to engage through email, and more. They have topics about how to use influencer research in the best ways possible and what some of the best tools are for influencer marketing. Marketo. Recommended reading: How to Use “Topical Research” for Explosive SEO Growth.

5 Reasons Why Your Inbound Marketing Isn’t Working

Modern B2B Marketing

Or perhaps you’re only posting content to your site and prospects early in the research phases mainly turn to YouTube for information. It’s unlikely that the C-suite are going to spend time on blogs and social looking for solution recommendations and doing a ton of research. At first, things are going great! But, as the year comes to a close, your inbound growth has slowed.

47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack


Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. The list includes resources that will help optimize your content campaigns from research through planning, and all the way to promotion and measurement. Content Research. Canva.

Are You Alive? Why Your Blog is the Heartbeat of Your Business.

Fearless Competitor

As part of my day-to-day activities at the b2b demand generation and global marketing company Find New Customers , I research the websites of lots and lots of companies. Jon Miller, VP of Marketing at Marketo talks about the importance of seed nurturing – plant “seeds” all over the internet to make it easy for people to find and engage. Nice stuff. But there’s a problem. Bingo!

Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Modern B2B Marketing

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. Pricing.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. Does it sound familiar? And scary? A new role is starting to take shape.

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Macklemore, Upworthy, and Content Marketing Strategy News of the Week


Marketo’s Raymond Coppinger dedicated some rather amazing analysis this week to Macklemore’s success as a content marketer. 422,000,000 Facebook Statuses are Updated Daily. 50,400 Hours of Video are Uploaded to YouTube Every 24 Hours. According to all of the latest case studies and research reports, digital brand publishing is growing faster than ever. With over 2.2

8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers

Modern B2B Marketing

Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.). Genius_com : Research & create buyer personas then develop unique content for each of your "buyer personas" on your website. marketo : Implementing lead nurturing & lead scoring? BarbraGago : From @smexaminer survey of marketers: Tools include 86% Twitter, 79% Blogs, 78% LinkedIn, 77% Facebook, and 44% YouTube #b2bedge @PaulDunay. Mobile Marketing is important too.

Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Others are sure to follow. Sparingly. billion entries.

B2B Social Media – 10 Tips From The Definitive Guide To Social Media

Modern B2B Marketing

4. Facebook 101. DO use Facebook status updates to include powerful tidbits of information, similar to Tweets. DO create a Facebook page for your business, especially if you aren’t comfortable with a personal profile. These sites include mainly YouTube but also Vimeo and Viddler. Sites to test for your marketing include: YouTube. Do you have a buyer persona?

31 Influencers to Follow in 2017

Modern B2B Marketing

At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Zach King is a filmmaker, Viner, and YouTuber. Jon Loomer is an entrepreneur, business owner, accidental marketer, and Facebook Ads geek. Missed the countdown?