The Effective Marketer

MAY 9, 2011

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. Interns are ‘liking’ pages on facebook while the events coordinator is Tweeting about the trade show giveaway at their booth. What used to be clear roles (i.e. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Vidyard

OCTOBER 18, 2016

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Come to Viewtopia, the Video Marketing Summit, to get benchmark research, and tangible advice on how to achieve amazing things with video!

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Customer Experience Matrix

JULY 16, 2009

This isn’t about making it easy to react to comments on Twitter , add friends on Facebook , or research prospects on LinkedIn , which is how most marketing automation vendors are approaching social media. Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), billion entries.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Adobe Experience Cloud Blog

JULY 15, 2010

3. Twitter 101. 4. Facebook 101. DO use Facebook status updates to include powerful tidbits of information, similar to Tweets. DO use Facebook status updates to include powerful tidbits of information, similar to Tweets. These sites include mainly YouTube but also Vimeo and Viddler. Add a human touch.

Social Media 48

Social Media B2B Thought Leadership Linkbait Media 48

Adobe Experience Cloud Blog

AUGUST 21, 2014

Why We Like It: Constant updates (2+ posts per day), smart writers, and a wide variety of topics — from industry research to best practices. You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). Truly the go-to source. Check it Out: Social Media Examiner. We Are Social.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Adobe Experience Cloud Blog

SEPTEMBER 13, 2013

When Jay shared that piece of wisdom, my mind went straight to Dollar Shave Club’s super slick YouTube video, “ Our Blades are F *ing Great! Have you ever created a YouTube video that went viral, gaining millions of organic views? Have you ever created a YouTube video that went viral, gaining millions of organic views?

Tips 48

Tips Content Lead Ranking Lead Scoring 48

Adobe Experience Cloud Blog

DECEMBER 3, 2009

Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.). Genius_com : Research & create buyer personas then develop unique content for each of your "buyer personas" on your website. Think big, start small, move quickly!

B2B Marketing 48

B2B Marketing Buyer Personas B2B Lead Ranking 48

Onalytica B2B

JANUARY 18, 2017

Recent CMO Council / Deloitte research shows that boards of 68% of companies expect marketing departments to have a measurable contribution to revenue of an organisation, and the way best of class marketing organisations will do this is through the various forms of MarTech. Twitter Handle. Twitter Handle. TOP 50 INFLUENCERS.

Enterprise Management 50

Enterprise Management Work Management Marketing Management Branding 50

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

In fact, researchers found that adult consumers watch instructional videos the most , followed by product/service videos, then humorous videos. Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr. Digital Marketing b2b Consumer'

Video Marketing 48

Video Marketing Campaigns Marketing Automation Services Work Management 48

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings. We’ve done the heavy lifting for you.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

OutboundView

FEBRUARY 28, 2019

Account-Level Research. This research starts at the account level, where you need to identify insights about the companies that buy from you and start building a list of target accounts. This is just a starting point, not where your research should end. Buyer Research. How does your solution help them achieve their goals?

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

SmartBug Media

NOVEMBER 21, 2022

LinkedIn Sales Navigator not only allows you to research and identify target accounts, but it also has some neat features built in for sharing sales content and showing you those in your network that could help make an introduction to key contacts. Marketo Engage. Facebook Ads. Twitter Ads. Sales Enablement Technology.

Account Based Marketing 105

Account Based Marketing Ideal Customer Profiles Marketing Automation Services ABM 105

Hubspot

NOVEMBER 18, 2020

Facebook Custom Audiences – The platform allows you to target custom audiences through website visitors and people who have already engaged with your Facebook ads. To track website visitors for audience customization, you need to add Facebook pixel to your website. Social Listening and Competitor Research Tools.

Social Media 101

Social Media Lead Generation Multivariate analysis Sales Qualified Leads 101

Optinmonster

JANUARY 14, 2024

After extensive research and hands-on testing, we’re excited to present our curated list of the 45 best digital marketing tools of 2024. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings. We’ve done the heavy lifting for you.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

CRM systems are designed and optimized for a very different purpose, which is what creates the whitespace for marketing automation vendors (like Marketo). Note: Although he was an independent consultant when he wrote that post, Jep is now the Director of Expert Services at Marketo.). Marketing Automation. Business Goal. Call Logging.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Adobe Experience Cloud Blog

AUGUST 4, 2017

Taking the time to thoroughly research your audience helps ensure your social media marketing efforts are as effective as possible. Let data inform your decisions, for example, the 2016 Social Media Update , Pew Research took an in depth look at where adults are spending their time online. adults) use Facebook. Edison Research.

Social Networks 134

Social Networks Stats Branding Brand Identity 134

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. Stacey Acevero. Linda Boff.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Adobe Experience Cloud Blog

MARCH 23, 2017

Facebook, Twitter, and YouTube are great places to get eyes on your video content, but prospects aren’t necessarily in work- or buy-mode as they scroll through these platforms. We do know, however, that 90% of B2B decision-makers use search to research business decisions. Share them in the comments below.

Lead Ranking 134

Lead Ranking Lead Scoring Optimization Video Marketing 134

ClickZ

JUNE 20, 2019

But here, we’ve researched a list to get you started. Key features: SMS campaign functionality, auto-responders, transactional emails, landing pages, chat functionality, segmentation, automation, CRM, sign-up forms, Facebook ads. Leave a comment below or find us on twitter @ ClickZ. Source: Sendinblue. Zoho Campaigns.

Marketing Automation Services 101

Marketing Automation Services Enterprise Management Marketing Management Email Marketing 101

Single Grain

FEBRUARY 21, 2022

Those who showcase their passion by running a personal blog, podcast, YouTube channel, or active Twitter feed signal a potentially positive reputation. Such is the case of Single Grain's CEO, Eric Siu, who has a YouTube presence: And a podcast he hosts with Neil Patel, called Marketing School : ?? Red Flags. KlientBoost.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Adobe Experience Cloud Blog

DECEMBER 8, 2016

In late 2015, Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. This year, Twitter updated its advanced search capabilities to allow for long-tail keyword searches. Social search is also an effective research and targeting tool. Well played, Kohl’s.

Trends 48

Trends Planning Advertising Agencies Mobile Advertising 48

Convince & Convert

MARCH 18, 2016

Every 3 weeks or so I have a new show (live on Google Hangouts On-Air and streamed to my Facebook page) where I interview the founder or proprietor of marketing technology that I personally vouch for and support. All the research says that 70% of marketers are creating more content this year than ever before.

Top of Funnel 91

Top of Funnel Content Marketing CMS Development Ad Building 91

Adobe Experience Cloud Blog

SEPTEMBER 9, 2016

billion monthly active users on Facebook, 313M active monthly users on Twitter, and over 450 million registered users on LinkedIn—all with different demographics and preferences. Research what topics your buyers are most interested in and develop content around it. Should it be conversational, prescriptive, or authoritative?

Social Media 48

Social Media Social Marketing Media Planning 48

Outgrow

JULY 1, 2021

I mean, there’s lots of effective influencer work on LinkedIn and certainly snap and Insta and Facebook, and Twitter, and TikTok. And so for groups like that it’s how do we unlock influence on LinkedIn or Twitter or even YouTube or blogs, etc. Saksham Sharda: True Marketo!

Relevance 52

Relevance Top of Funnel Work Management Marketing & Strategy 52

Vidyard

JANUARY 6, 2022

Facebook Video Statistics 3.2 Twitter Video Statistics 3.5 YouTube Statistics 3.7 Do the Research 3.3 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 Facebook Video Length 1.3 What is the Ideal YouTube Video Length 1.5 Twitter Video Length 1.6 Step 1: Research 3.1.1

Enterprise Management 73

Enterprise Management Sales Management Budget Programs Top of Funnel 73

Outgrow

SEPTEMBER 20, 2022

Jay McBain: I’m not choosing Facebook over Twitter. You can talk to trillion-dollar companies today like Microsoft and AWS, and Google and soon-to-be trillion-dollar companies like Salesforce and ServiceNow, Workday, Marketo and NetSuite, HubSpot, and others. I think you had just one pass. So you win a car. Just kidding.

Work Management 52

Work Management Marketing Management Advertising Channels Advertising Agencies 52

SnapApp

APRIL 7, 2016

Marketing technology provides new research methods, helps scale your content production, and allows you to better promote and measure your campaigns across many different channels throughout the funnel. Content Research. The first step to content production is the research. Google Drive Research. ScribbleLive. Contently.

Marketing Automation Services 48

Marketing Automation Services Paid Content Resources Top of Funnel 48

Adobe Experience Cloud Blog

DECEMBER 17, 2015

And that’s the PAS technique working in less than 140 characters (for all you Twitter enthusiasts). In the example below, Wyzowl created a social banner for their Facebook page to promote their ebook. for infographics, YouTube/Vimeo for videos, Publi.sh for infographics, YouTube/Vimeo for videos, Publi.sh

Social Media 48

Social Media Tactics Banners Media 48

Convince & Convert

FEBRUARY 16, 2012

” Jay : You guys have so many interesting charts and graphs from the research that you do. Eric : I don’t know if you saw the new homepage that Marketo launched. Jay : I’m pretty sure that they have a conversion rate test running at Marketo. I told you so. We should use Pinterest.” Marketo.com ?

Enterprise Management 115

Enterprise Management Work Management Social Media Marketing Management 115

Webbiquity

MARCH 27, 2017

Instagram has more users than Twitter. Now, on to the results of my research. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. Listen and engage more than 650 million sources, including Facebook, Twitter, and YouTube.” Sprout Social. 1) HootSuite.

Marketing Automation Services 0

Marketing Automation Services Enterprise Management Work Management Marketing Management 0

Zoominfo

FEBRUARY 22, 2018

Now, before you run out and spend thousands of dollars on ad space, do your research. Most B2B sales and marketing professionals rely on a combination of LinkedIn, Twitter, and Facebook for lead generation—with research pointing to LinkedIn as the most effective ( source ). Is your audience even using Snapchat?

Lead Generation 214

Lead Generation Social Media Lead Ranking Lead Scoring 214

ClearVoice

DECEMBER 10, 2018

Disney, the enormous media and entertainment conglomerate, helped promote their ‘Zootopia’ movie, with a Facebook Messenger chatbot that interacted with children. Kayak, one of the most popular air and hotel booking platforms, allows you to interact with its chatbots via Facebook Messenger, Slack or Amazon Alexa.

Marketing AI 100

Marketing AI Facebook Ad Building Marketing Automation Services 100

Bluetext

JULY 13, 2023

They meticulously research keywords, optimize landing pages, and fine-tune ad campaigns to ensure their audience finds them effortlessly. Social Serenade The Social Serenade conductor is a masterful orchestrator of social media platforms, enchanting audiences with brands like Facebook, Instagram, Twitter, Meta, TikTok, and Pinterest.

Allocation 40

Allocation Touchpoints Marketing & Strategy Domain 40

Single Grain

NOVEMBER 11, 2019

Research suggests that 79% of customers prefer live chat for getting their questions answered quickly. How to Build a Facebook Chatbot Marketing Funnel. Think of it as a tool that can: Help your content team research topics and prepare summaries in less time. 2) Faster Customer Service. 24X7 availability.

Marketing AI 76

Marketing AI Marketing Automation Services Work Management Paid Search Agency 76

Vidyard

FEBRUARY 2, 2021

Facebook Video Statistics 3.2 Twitter Video Statistics 3.5 YouTube Statistics 3.7 Do the Research 3.3 How to Add a Video to a Free-form Marketo Landing Page 3.3.4 Facebook Video Length 1.3 What is the Ideal YouTube Video Length 1.5 Twitter Video Length 1.6 Step 1: Research 3.1.1

Sales Management 65

Sales Management Top of Funnel Video Marketing Paid Content 65

TrustRadius Marketing

NOVEMBER 2, 2022

ClickUp boasts millions of users and over 200,000 teams at companies like Samsung, IBM, Twitter, Uber, and Ubisoft. Key Benefits of leveraging Hootsuite: Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard. Adobe Marketo Engage.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52