Remove multi-touch
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How to Track Your Paid Advertising Through Marketo

SmartBug Media

Marketo’s advanced reporting tools allow you to set up either first-touch or multi-touch attribution to understand the success of your touchpoints. You can pull your paid advertising data into Marketo’s reporting to track how well your paid digital ads perform. Set Up Marketo’s Advanced Reporting.

Marketo 105
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Apple is Making Tracking Harder: What Parse.ly Users Can Expect

Parse.ly

Tracking at the granular, user-specific level will be more difficult, especially for multi-touch journeys. This information will also be removed from links in Safari Private Browsing.” How do Apple’s changes affect campaign tracking and attribution?

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History Repeats Itself, Even in Marketing

Adobe Experience Cloud Blog

Touches from Facebook, LinkedIn, Google, websites, mobile phones, apps, and more are not something of the coming future anymore, they are becoming the present-day reality. The post History Repeats Itself, Even in Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Planning 134
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How Facebook Instant Articles Could Change the Game for Content Marketing

Adobe Experience Cloud Blog

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. On Facebook alone, the user base has expanded to 1.04 This begs the question, “Is it even open to us?”

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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

Examine first-touch, last-touch, and, if it’s set up, multi-touch attribution for your video program as a whole to get a sense of where it plays a part in deals. They used Marketo forms to gate the videos and lead score in Marketo based on percentage viewed.

ROI 65
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THE HACKIES: Pairing multi-channel attribution with lead scoring to improve marketing ROI

chiefmartech

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. DNN Corp invested in the martech space in 2016 to build our marketing technology stack around predictive analytics and multi-touch attribution to efficiently and effectively execute marketing activities.

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Content Marketing Mysteries – How to Find Your ROI Yeti!

Adobe Experience Cloud Blog

Here is an example of a Facebook campaign in Marketo, which shows the components we designed the campaign to measure – new names, and form fill-outs. a recent asset Marketo created about visual content marketing. To find out, I ran an analysis in Marketo, looking at a specific email send that included the asset as an offer.

ROI 48