KoMarketing Associates

JUNE 8, 2012

Social media, inbound marketing, mobile marketing, and globalization all are becoming more prevalent in the B2B marketing mix. How Social Is B2B? B2B Marketing: Facebook vs. LinkedIn. How B2B Marketers Are Scoring Big with Social Media. How B2B Marketers Are Scoring Big with Social Media.

Mobile Marketing 120

Mobile Marketing Inbound Marketing Social Media Social Marketing 120

KoMarketing Associates

JANUARY 26, 2016

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Optimize Your Social Profiles.

Social Media 96

Social Media Media B2B Tips 96

Sprout Social

JUNE 28, 2023

At its core, automation cuts out redundant, time-consuming tasks so your team can focus on strategy. Think: sending customer emails, SMS communications, scheduling social media posts, running digital ads and more. Why use marketing automation?

Marketing Automation Services 109

Marketing Automation Services Marketing Automation Enterprise Management Automation 109

Adobe Experience Cloud Blog

FEBRUARY 17, 2015

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. I am excited today to announce that we have teamed up with Facebook to unveil new solutions that make multi-channel marketing a lot easier. Allow me to explain what these integrations mean….

Marketo 48

Marketo Work Management Facebook Marketing Management 48

Webbiquity

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Objectives.

Social Media 100

Social Media Media Case Study Case Studies 100

Directive Agency

AUGUST 3, 2020

While a majority of B2C companies are crushing the social media marketing game, many B2B organizations are lagging behind. Even with Facebook’s growing popularity, many B2B brands still struggle to nail down an effective strategy. Facebook advertising for B2B brands. The problem? Let’s get started.

Top of Funnel 64

Top of Funnel Paid Search Agency Facebook Ads 64

Top Rank Marketing

FEBRUARY 1, 2017

We all have our own unique set of strategies, and our own budget limitations to work with. Benchmarks help us determine if our strategies, investments and results are comparable to our peers. This year, there’s a new player in the benchmark reporting game: The brilliant minds at Marketo. How does your marketing measure up? #1:

Advertising Benchmark 52

Advertising Benchmark Marketo Account Based Marketing Organization 52

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. Watch the full on-demand recording here: Why Do I Need Social Media?

Lead Ranking 118

Lead Ranking Top of Funnel Lead Scoring Marketing Attribution 118

Adobe Experience Cloud Blog

MAY 23, 2012

by Dayna Rothman We are halfway through our first day at Marketo User Summit. We are about to sit down for lunch while listening to Jay Baer, social media strategist, blogger and author of The Now Revolution kick off the afternoon. Jay opens with his presentation on “The 7 Myths of Social Media”. Actually, they do.

Marketo 48

Marketo Social Media Media Buzz 48

Adobe Experience Cloud Blog

AUGUST 10, 2016

Author: Elaine Ip As a marketer, are you using social media to reach the 67.4% Social media is now status quo in a business’ digital presence. Users expect to see their favorite brands on social media and are having conversations about your brand—whether or not you’re a part of them. Marketing #FOMO, anyone?

Social Media 48

Social Media Peer-to-peer Social Marketing Media 48

Adobe Experience Cloud Blog

FEBRUARY 6, 2017

From account hacks to controversial statements, brands often struggle to recover from embarrassing social media blunders. In fact, social media marketing requires a lot of patience and maintenance. Here are three common mistakes that plague social media marketers and the best ways to avoid them: 1.

Social Media 48

Social Media Media Thought Leadership Work Management 48

Adobe Experience Cloud Blog

MARCH 3, 2017

With over 2 billion active social media users , it only makes sense to encourage employees to chime in and share your brand updates with their social networks to increase visibility, share of voice, and exposure. In this blog, I’ll share five steps to building an effective employee advocacy program with social media: 1.

Budget Programs 48

Budget Programs Social Media Effectiveness Media 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2017

Facebook is always tinkering with its algorithms and it can be challenging to keep track of everything. This summer, Facebook’s key updates included demoting spammers, screening out fake news, testing AI with a personal assistant “M,” as well as bringing emojis and new filters to Facebook Messenger. billion of them!)

Advertising Funnels 268

Advertising Funnels Top of Funnel Funnel Advertising Mobile Advertising 268

Adobe Experience Cloud Blog

JANUARY 15, 2020

These testimonials should be posted on your website and used in social media campaigns as well. Engaging customers on social media once they leave your store or buy your product online, to keep your product on their minds and have them come back next time. LinkedIn offers 80% of social media B2B leads , for example.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Heinz Marketing

SEPTEMBER 9, 2021

Marketing automation is all about using software to automate activities which allows your teams more time to focus on strategy and the leads showing real promise. Automation can be used for repetitive tasks such as email marketing or social media posting but also to provide a more personalized experience for prospects and customers.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Work Management 111

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Adobe Experience Cloud Blog

JANUARY 28, 2013

by Jason Miller If you are tasked with building a social media dashboard to track your efforts, look no further than this post. That means cutting out the everyday metrics that litter and cloud up the social media manager’s real success story. Referring Traffic from Social. Conversions from Social.

Social Media 48

Social Media Ad Building Media Marketing Analytics Tools 48

Adobe Experience Cloud Blog

JUNE 6, 2018

But knowing that content marketing is effective and measuring it are two very different things. Determine the right metrics to measure; set goals for email marketing , blog posts, and social media marketing ; and work from those goals to determine KPIs. 4 Steps to Choosing the Right Digital Marketing Analytics.

Paid Search Agency 134

Paid Search Agency Top of Funnel Planning Content Marketing 134

The ABM Agency

MAY 26, 2023

In this blog post, we’ll explore the key components of a successful ABM strategy, from identifying target accounts to measuring results and adjusting your approach. What is the ABM strategy 2023? We will discuss how to select the right criteria for targeting specific accounts and assess their potential value.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Adobe Experience Cloud Blog

FEBRUARY 9, 2018

While customer acquisition usually commands extensive strategy, partners and affiliates are often brought on passively. Proactive affiliate recruiting strategies rely on standard customer acquisition tactics. In this blog, I’ll show you strategies to create partner and affiliate relationships that perform. Facebook ads.

Paid Content 132

Paid Content Advertising Agencies Acquisitions Paid Search Agency 132

ClearVoice

APRIL 30, 2020

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. Platform integrations : Instapage boasts their available integrations with over 100 different tools, including Facebook Ads, Google Ads, Rollworks, and more.

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Adobe Experience Cloud Blog

AUGUST 9, 2012

However, this is a concept that can easily translate to other aspects of your business, particularly social media. Everyone is jumping on the social bandwagon. 1) Determine who will serve on your social media governance board. 1) Determine who will serve on your social media governance board.

Social Media 48

Social Media Media Marketing & Strategy Microsite 48

Adobe Experience Cloud Blog

MARCH 12, 2013

by Dayna Rothman In Marketo’s recent Social Marketing Rockstar Tour, we visited 15 cities to talk about implementing, executing, and measuring social strategy. An intense interest in social media and a desire to learn how to use it more holistically in every marketing campaign.

Social Media 48

Social Media Social Marketing Media Marketo 48

Adobe Experience Cloud Blog

DECEMBER 7, 2017

Research shows that email, social media, and websites are the top three channels for engaging with consumers. And after all of your hard work creating the campaign, you as a marketer are tasked with measuring the metrics and return on investment (ROI) of your campaigns. Both hard and soft metrics feed into calculating ROI.

ROI 134

ROI Top of Funnel Planning Click Rate 134

Adobe Experience Cloud Blog

MARCH 4, 2016

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. Brands today know and benefit from the power of social media. Let’s dive in: Are We Invited?

Facebook 48

Facebook Content Marketing Planning B2B Thought Leadership 48

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Adobe Experience Cloud Blog

FEBRUARY 28, 2011

by Andrew Spoeth The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry. Social networks such as LinkedIn, Facebook, and Twitter are changing the way we as individuals, and as businesses, communicate. Email is social too.

Social Media 48

Social Media Media Mobile Advertising Social Networks 48

ClearVoice

NOVEMBER 2, 2018

Topics include marketing strategies in a globalized economy, cross-channel marketing, media, creative, data and attribution. The conference features deep dives in search and social media marketing education, including the best practices of mobile SEO, AdWords, marketing automation, content marketing and more. Date: Mar.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Adobe Experience Cloud Blog

OCTOBER 9, 2012

by Jason Miller When it comes to content marketing and social media marketing, expert Michael Stelzner is always at the top of the list. Recently I caught up with Michael, and he answered some very tough questions that content and social media marketers face everyday. You’ve got to find out by asking, it’s that simple.

Social Media 48

Social Media Media Conversion Marketo 48

Convince & Convert

FEBRUARY 20, 2015

Companies that excel at lead nurturing generate 50% more sales ready leads at a 33% lower cost ( Marketo ). You can also use social media and industry forums to scan for questions and listen for popular topics. Your Strategy Should Be Multi-Channel Is your email marketing robust, while your social presence is on life support?

Lead Nurturing 165

Lead Nurturing Lead Scoring Lead Ranking Leads 165

Adobe Experience Cloud Blog

FEBRUARY 9, 2012

by Phil Fernandez For B2B marketers to be competitive and grow in 2012, it’s essential that they not only realize the value of social media , but make a commitment to improved execution. The problem is that only 7 percent of the survey group felt that their organization was leveraging social media very heavily.

Social Media 48

Social Media B2B Marketing Social Marketing Advertising Agencies 48

Adobe Experience Cloud Blog

JANUARY 13, 2012

by Maria Pergolino Regardless of what marketers say about social media, the rubber hits the road at budget time when they have to put their money where their mouth is. Where is social media in your B2B marketing budget? Where is social media in your B2B marketing budget? 1. Weak U.S.

Social Media 48

Social Media Social Marketing Planning Media 48

Martech Advisor

OCTOBER 23, 2019

Marketing automation software tools are defined as comprehensive platforms that enable marketers to execute, measure, and analyze all marketing efforts efficiently. A marketing automation tool can offer basic as well as advanced features to plan, coordinate, manage, and measure marketing campaigns. Social Automation.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

Adobe Experience Cloud Blog

APRIL 20, 2018

Rather, it orchestrates the use of multiple touchpoints (social media, email marketing , inbound marketing—as well as traditional sales efforts) to engage in continuous conversations with your buyers. Marketing automation is essential to executing any long-term marketing strategy, but which content is actually working?

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Adobe Experience Cloud Blog

JULY 25, 2018

A data-driven testing strategy is the only way to accurately, purposefully grow ROI. It sounds less exciting than “hacking,” but it actually enables you to be more aggressive and confident in your strategy. Every channel requires a different strategy, so it’s important to select which channel you’re targeting before crafting your ads.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113

Adobe Experience Cloud Blog

JULY 13, 2018

As the amount of data available online continues to grow, so do advanced marketing strategies that businesses can adopt to harness and use all that valuable information. To adopt this strategy: Identify your target customers’ demographics and tailor your content and website experiences accordingly.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Pam Didner

JULY 5, 2020

Facebook Twitter LinkedIn Account-based marketing (ABM) has become a buzzword in recent years. Simply put, ABM is a marketing strategy in which: “Marketers leverage existing marketing elements creatively to help sales close deals with key accounts.” Unfortunately, this strategy does not always provide high quality leads to sales.

Account Based Marketing 86

Account Based Marketing Sales Management Paid Content ABM 86