Vidyard

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Video Analytics and ROI: The Video Metrics That Matter

Vidyard

Not only do they use Vidyard to host and manage their video content, they also leverage analytics alongside Marketo and Salesforce integrations to get critical insights about their video campaigns. They used Marketo forms to gate the videos and lead score in Marketo based on percentage viewed.

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Go Where Your Customers Are – Wise Words from Sweta Patel

Vidyard

Sure having Facebook, Twitter, and all these social networks is great. Video is another great high-converting asset that has worked really well for us, especially on Facebook, Twitter, and LinkedIn ads. Sales is something I’m also closely aligned with so I follow SalesHacker , HubSpot , and the Marketo blog when I’m creating campaigns.

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Salesforce Acquisition of ExactTarget a “Big Deal” for the Evolution of Sales and Marketing

Vidyard

This comes in at a whopping 50% premium above the previous day’s close and comes on the heels of Marketo’s IPO as well as the surprising acquisition of Eloqua by Oracle announced earlier this year. In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B

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Winners of 2016 Video Marketing Awards Announced at Viewtopia

Vidyard

With Vidyard’s integration with Marketo, Bickham could track metrics on leads, conversions and opportunity revenue that his team helped drive through video content. Finalists: Cisco, Marketo. Bickham later used Vidyard’s personalization technology to send out holiday videos with each prospect’s name featured in the video they received.

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Vidyard Hires CRM Industry Veteran as New Vice President of Sales

Vidyard

As we have seen with consumer video platforms like YouTube, Facebook and Instagram, today’s buyers are living in video content and this opens up a unique opportunity for businesses in both B2C and B2B markets,” said Michael Litt, CEO and co-founder of Vidyard.

CRM 50
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Vidyard Hires CRM Industry Veteran as New Vice President of Sales

Vidyard

As we have seen with consumer video platforms like YouTube, Facebook and Instagram, today’s buyers are living in video content and this opens up a unique opportunity for businesses in both B2C and B2B markets,” said Michael Litt, CEO and co-founder of Vidyard. Video is a critical asset for today’s marketing and sales organizations.

CRM 50
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Thoughts from Viewtopia 2016: Video Has Evolved

Vidyard

More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? More than 20B videos are played on Snapchat, YouTube & Facebook each day. Let that soak in. viewtopia16 pic.twitter.com/SOM3LD2MNW. iMEDIA Conference (@iMEDIA_yeg) November 9, 2016.