How Should I Market to Purchased Lists?
The Point
NOVEMBER 15, 2022
Indeed, the days of marketing en masse to cold lists via marketing automation platforms (MAPs) like Marketo are behind us. For example, import the Tier 1 list into LinkedIn and Facebook, and run content-driven ads focused on awareness and generating initial engagement. However, outbound shouldn’t translate into “spray and pray.”
Let's personalize your content