KoMarketing Associates

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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

Marketing Automation: Marketo , Pardot , Act-On. Facebook Blueprint eLearning Courses / Certifications. Salesforce and Marketo Certification Programs (certification fees apply). Here are a few examples from vendors related to KoMarketing efforts: Search Engines: Google , Bing , Baidu. Bing Ads Accreditation.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). Jon Miller (Marketo) - Jon is VP Marketing and co-founder at Marketo. Pawan Deshpande (Curata) - CEO of Curata.

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6 B2B Marketing Infographics: Social Media, Inbound Marketing & Mobile

KoMarketing Associates

B2B Marketing: Facebook vs. LinkedIn. B2B Marketing: Facebook vs. LinkedIn. Source: B2B Marketing: Facebook vs. LinkedIn Return to the Top. Here is a look at six new B2B marketing infographics, visualizing various aspects of the challenges and opportunities B2B marketers face. How Social Is B2B? Mobile Marketing by the Numbers.

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How To Measure A B2B Social Media Program

KoMarketing Associates

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis. The top three tactics that contributed to this success?

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What Is B2B Social Media Marketing?

KoMarketing Associates

More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). When thinking about what social networks are most popular, a few sites come to mind, including: Facebook.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

Then use audience targeting and Facebook ads to get people to see it and sign up.”. I really love this piece of advice from Social Media Examiner; while they are being specific to Facebook, it can really apply across a variety of social channels. Telling a story in 140 characters or in a Facebook post that cuts off can be difficult.

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How is B2B Marketing Different From B2C Marketing?

KoMarketing Associates

With the majority ( almost 80 percent ) of adult internet users in the United States using Facebook, it is possible to reach your decision-makers when they’re using Facebook, even though it’s for personal use.