Biznology

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What’s up with B2B Marketing in Argentina

Biznology

Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Martin: Three things. First, technology. Buyers now have anonymous access to product information. Ruth: I am hearing that Whatsapp is a favorite tool here. Please explain.

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The 10 most fascinating people in B2B marketing in 2018

Biznology

Jill Rowley, longtime martech sales leader (Salesforce, Marketo) and pioneer in the field of social selling, shared a big idea at the FlipMyFunnel conference. But this year I am extra admiring of Bob because of his unique approach to Facebook. With all that going on, how does Sangram also produce a daily podcast , I wonder? .

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Social media strategy leaders: Lisa Marcyes

Biznology

I made the move to Marketo last year and have been so excited to have the opportunity to lead social media for one of the leading marketing software companies in the world! I currently manage all of the social media marketing strategy for Marketo. One of our Marketo Champions launched a weekly Google hangout where they “talk shop.”