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Marketo Adds Custom Objects. It's a Big Deal. Trust Me.

Customer Experience Matrix

My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” But one of Marketo’s biggest technical weaknesses has always been an inflexible data model. Sure enough, when I finally connected with Marketo SVP Products and Engineering Steve Sloan, he revealed that the mobile data is being managed through a new custom objects capability – one that Marketo didn’t announce prominently because they felt Marketing Nation attendees wouldn’t be interested. Well, maybe a little.)

9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. The real opportunity is with the friends and networks of those contacts.

21 Fantastic Facebook Marketing Guides

Webbiquity

marketers have a love-hate relationship with Facebook. On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best page apps for Facebook today? Hell Yes!

Marketo and Facebook—Delivering The Right Message at The Right Time

Modern B2B Marketing

But today, Marketo and Facebook have started to make this goal a reality for social advertising channels. I am excited today to announce that we have teamed up with Facebook to unveil new solutions that make multi-channel marketing a lot easier. As a result, marketers can show relevant Facebook ads to specific organizations, industries or targeted prospects. But how?

Evangelizing a Content Marketing Program

in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. All rights reserved.

This Week in Content Marketing: Content Creation Plummeting on Facebook

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In this week’s episode, Robert and I analyze several new digital marketing statistics, including the decline of user content creation on Facebook and consumer use of wearables, and discuss the opportunities and challenges each trend creates for marketers. Among the most interesting: Facebook users are becoming lurkers; 66% report they didn’t post anything there in the last three months.

Tying Facebook Leads Directly to Revenue: A Marketo Example

Modern B2B Marketing

With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. Visitors to our Facebook page are prompted to “Like” our page which then lets them select their favorite decal.

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Anatomy of a Blog Redesign – 10 Best Practices from Marketo

Modern B2B Marketing

Author: Jon Miller (@jonmiller) The Marketo Marketing Blog has long been one of Marketo’s most important and valuable marketing strategies. Many sites are embracing the use of bold images and visuals to merchandise their content, including the new Facebook Timeline , LinkedIn Today, and Mashable. An engaged Facebook connection can be just as valuable as an opt-in subscriber.

Send Me to France! – Marketo @ Cannes Lions International Festival of Creativity

Modern B2B Marketing

The trip isn’t for vacation—instead, I’ll be a part of Marketo’s first ever delegation at the Cannes Lions International Festival of Creativity. So what’s a tech company like Marketo doing at a place full of advertising agencies and brand creatives? Marketo is a sponsor of the inaugural event—and for a good reason. How will they do this? Send Me to France!

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for. Howard J.

10 of the Best B2B Facebook Timeline Cover Photos

Social Media B2B

Hope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. One month ago, Facebook announced the Page changes , and you had the whole month to get your Page in line. Marketo. But the most visual update in the timeline is the Cover Photo.

4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns

Modern B2B Marketing

Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. The new API provides stores and retailers with a way to see how many people made offline purchases after seeing a Facebook campaign—connecting offline conversions to digital campaigns. What is an offline conversion event?

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Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Modern B2B Marketing

Author: Jon Miller (@jonmiller) This is the 1,000th post to Marketo’s blog.  It seems fitting to commemorate the occasion by revisiting our very first post, “ Modern B2B Marketing Defined ”, and commenting on what’s changed – and what hasn’t – since August 8, 2006. Facebook had not yet opened to the public (that happened on September, 11 2006). Facebook Graph search). Buy now!)

[Infographic] Is it the End of the Facebook Free-For-All for Brands?

Modern B2B Marketing

Author: Dayna Rothman Ah Facebook, you never know what’s coming next! Facebook continues to change their newsfeed algorithm, making it increasingly difficult for brands to reach their fans through organic posts, forcing marketers to rethink their approach to social media. Take a look at our infographic as we explore the relationship between Facebook and brands.

Do Lead Nurturing Campaigns Always Need an Offer?

The Point

Over at Marketo, Jon Miller wrote a fascinating post recently on “ The 4-1-1 Rule for Lead Nurturing ” in which he posits (and here I’m paraphrasing) that lead nurturing campaigns don’t always need to feature the latest white paper, Webinar, or video, and that these kinds of offers or promotions are best interspersed with what Jon refers to as “educational or entertaining content.”. Here’s an excerpt from the comment I posted to his blog: “I love the idea of the 411 Principle as applied to Twitter and Facebook and I’d suggest it could easily extend to blog posts also.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for. Howard J.

An Editorial Calendar for Facebook? Absolutely.

Modern B2B Marketing

by Jason Miller When I started at Marketo over a year ago, I came into a company that had a very solid social media presence. My job was to optimize and grow that presence with an emphasis on Facebook. By creating this content specifically for Facebook, it’s optimized for viewing and sharing on both desktops and the mobile news feed. An Editorial Calendar for Facebook?

Facebook Stats that Every Social Marketer Should Know

Modern B2B Marketing

billion active users (including 71% of online adults in the United States), a 94% increase in shared content since 2012, and enough spending money to buy several small countries , it’s clear that Facebook isn’t going anywhere soon. Smart marketers are already using Facebook’s impressive reach to their own advantage, but the network is still relatively new and constantly evolving.

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6 Cringeworthy Marketing Technology Failures

Digital B2B Marketing

On Facebook and across their site, Marketo believes I am actually Lauren, one of my colleagues. Now Lauren looks far more engaged with Marketo’s content than she actually is, breaking their lead scoring and causing them to recommend content to Lauren based on my content preferences. 5. Marketing Technology Adobe eloqua Facebook marketo Neolane VerticalResponse

What You Absolutely Can’t Miss at the Marketo Marketing Nation Summit 2014

Modern B2B Marketing

Author: Maggie Jones The Marketo Marketing Nation Summit 2014  is almost here – less than 26 days away (but who’s counting?). MARKETO FUN RUN/WALK. DRIVING FACEBOOK LEADS with MARKETO. Marketo’s Carra Manahan, joined by Dennis Yu and Travis King of BlitzMetrics, will explain how generating new followers becomes generating leads. MARKETO ANALYTICS 101.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process. know which half." Look for. Howard J.

How Facebook Instant Articles Could Change the Game for Content Marketing

Modern B2B Marketing

Author: Ellen Gomes Last October, Facebook quietly launched Instant Articles for iPhone, “a beautiful new way to read articles in the News Feed that is faster and more interactive than ever before,” according to the company. On Facebook alone, the user base has expanded to 1.04 Officially, on the Instant Articles site, Facebook discloses that this product will open for all publishers.

How Facebook Creates Powerful Connections in Times of Need

Modern B2B Marketing

Meaningful engagement is exactly what Facebook has accomplished with its initiatives surrounding the recent earthquake in Nepal. Facebook quickly responded to the earthquake by activating Safety Check, a feature launched in October 2014 that allows survivors of large scale disasters to inform family and friends of their safety. Facebook is a platform that connects people.

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Four Badass Facebook Advertising Tactics

Modern B2B Marketing

by Jason Miller On February 20 th , we’ll be launching the Marketo Marketing Happy Hour Google Hangout Series. Since we’ll be talking about Facebook advertising, I wanted to follow up to previous post, Does Facebook Work for B2B Marketing , with additional thoughts to take this topic to the next level. Have a question regarding Facebook advertising?

How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance

Modern B2B Marketing

Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”). At Marketo we frequently use dark posts because of the many benefits mentioned above. Different initiatives also involve different goals.

Does Facebook Work for B2B Lead Generation? Hell Yes!

Modern B2B Marketing

by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook boasts the largest user base of any social network and it’s essential that you have a presence here or your business will simply be missing opportunities. They are not on Facebook to be sold to. Hell Yes!

Facebook Spent $22 Billion on Acquisitions, What Else Could That $$$ Buy? [Infographic]

Modern B2B Marketing

Author: Dayna Rothman Major acquisitions are everyday occasions in today’s technology sector, and Facebook is one of the most prolific acquirers. It’s difficult to go even a week without learning that Facebook has bought yet another company — often with nine zeros in the purchase price. . Check out our infographic to get a real reading on Facebook’s acquisition numbers.

6 Reasons Why Your Company’s Facebook Page is Unattractive

Modern B2B Marketing

Can you believe that Facebook’s Timeline feature is nearly a year old? Here is a list of things your company might not be doing on Facebook and some ways to ensure that your visual imaging is up to par, so you can build relationships with Facebook’s billion-strong user base: 1. Take a look at a screen shot of Marketo’s timeline for an example: 3. What are your pains?

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What Facebook Graph Search Means for Your Business

Modern B2B Marketing

by Kelly Jo Horton Anyone who is active on Facebook knows that search has never been one of Facebook’s strong points. Graph search is Facebook’s social solution for connected search. It is a search algorithm that delivers results based on connecting the dots in the mountains of data Facebook has collected from its billion users. You couldn’t until now. Likes Matter.

How Facebook Graph Search Affects Your Privacy [Infographic]

Modern B2B Marketing

by Jason Miller Facebook Graph Search is being rolled out to the masses and it’s important to be aware of the searchable content you post. Public information will come up in search queries and may prove problematic if you have content on Facebook that you don’t want the world to see. Our previous post detailed what Graph Search is and what it means for your business.

Marketo TV Discusses Social Selling with InsideView

Sales Intelligence View

During Dreamforce, Marketo the revenue performance management company hosted a “Marketo TV&# session where they met with dozens of people to discuss marketing automation, social media and Salesforce. facebook google Inbound Marketing insideview marketo sales productivity salesforce.com social selling twitterThis is the video featuring InsideView discussing the growing need for social media adoption in sales groups as well as high level thoughts on where the industry [.]. Sales 2.0 Sales Data Sales Intelligence Social Selling Technology B2B b2b sales CRM crm 2.0

Contagious Content: Facebook Posts That Get Shared Like Crazy

Modern B2B Marketing

Brian is the author of three social media books including “The Like Economy”, “LinkedIn For Business” and the bestselling “Facebook Marketing” He has appeared on Bloomberg TV and in The Wall Street Brian is a keynote speaker, stand up and improv comic and has an awesome dog named Brad Pitt. So what do fans do when they interact with a post on Facebook?

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Facebook Works for B2B Too

Sazbean

facebook engancha (Photo credit: Wikipedia) As a Business-to-Business (B2B) company, you may feel like you have to uphold a very professional image, so Facebook doesn’t make sense for you. Or that your prospective customers won’t be on Facebook because it’s clearly for kids and grandparents. – Marketo’s Jason Miller On Facebook For B2B: Why So Serious?

8 Ideas for a Creative Facebook Cover Photo (and 15 Examples of Great Ones)

Modern B2B Marketing

Author: Bill Faeth If you’re savvy about marketing on social , your business probably has a Facebook account. One of the most crucial elements of a business’s Facebook page is the cover photo. Here are eight awesome ideas for creating the Facebook cover photo of your dreams, inspired by brands who already have an outstanding visual presence. What is Facebook about?

Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective

Modern B2B Marketing

As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Does Facebook Work for B2B Lead Gen? Hell Yes!

The Guide to Facebook Timeline for Businesses [Infographic]

Modern B2B Marketing

Have you switched your business’s Facebook page over to the new timeline yet? Embed this Facebook Timeline for Businesses infographic on your web site: The Guide to Facebook Timeline for Businesses [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. What new features do you think will be the most useful?

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The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. ” True, and important, which is why this year’s #Nifty50 is focused on the technology field.

4 Ways to Drive ROI with Facebook and Marketing Automation

Modern B2B Marketing

Author: Daniel Ho Facebook advertising is a powerful tool for marketers. Here are 4 ways to use Facebook, combined with data within your marketing automation system, to skillfully drive ROI. 1. With Facebook Custom Audiences, you can deliver targeted ads to people already in your system. Facebook offers aren’t just for discounts. Turn social shares into leads.

Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement

Modern B2B Marketing

He has 12 years of experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. Brian He is author of  The Like Economy,  the forthcoming  LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits,  and co-author of  Facebook Marketing. Recently, Marketo : Does the timeline really affect engagement?

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Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)

Modern B2B Marketing

by Dayna Rothman We are halfway through our first day at Marketo User Summit. In fact, 81% of adults use social media, and many of them are on these networks for business purposes.  In fact, there are more people on Facebook then not on Facebook. You need to do more than create a page on Linkedin or Facebook. So many new and exciting ideas have already been presented!

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