Writing on the Web

DECEMBER 28, 2016

When it comes to content marketing , social media has become an essential part of most smart professionals’ marketing plans. However, social media marketing isn’t as simple as a lot of business owners anticipate. Posting a tweet or a Facebook update now and then isn’t going to cut it! Facebook Pages.

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Writing on the Web

AUGUST 29, 2012

alt=" Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?" />. width="210" height="139" /> Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. Content marketing requires that you publish frequently on your site, your blog, and in social media.

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Writing on the Web

NOVEMBER 9, 2010

What can we learn from brain science about how to market to men? It’s their key content marketing piece, and there are others. The president, RazerGuy, has his own blog, and they have active participation on Facebook. Share this on Facebook. Related posts: Content Marketing to a Caveman’s Brain. Tweet This!

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Writing on the Web

NOVEMBER 23, 2010

HootSuite allows business users to manage all of their accounts on Twitter, FaceBook, LinkedIn, WordPress and even FourSquare from one convenient place. Share this on Facebook. Why Use Twitter, Facebook & LinkedIn for Content Marketing? 4 Time-Saving Tips for Social Media Marketing. Blog this on Blogger.

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Writing on the Web

DECEMBER 9, 2010

Here are some content marketing tips to save you time and energy while getting more visibility on the Web. Be sure to deliver the report in exchange for email addresses so you can build up your marketing database list. How about sharing snippets in the form of tips on Social Media sites like Facebook and Twitter ? Tweet This!

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Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web. Share this on Facebook.

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Writing on the Web

OCTOBER 26, 2010

Here’s a quick one minute video promoting my Content Marketing with Blogs ebook, newly revised. Tell me what you think… If you haven’t downloaded it yet, be my guest: Content Marketing with Blogs… Blog this on Blogger. Share this on Facebook. Content Marketing with Blogs: What Do You Believe?

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Writing on the Web

NOVEMBER 11, 2010

I stumbled across an interesting quote on a site that gets to the heart of content marketing matters: “Evolution tends to favor action over thinking. “All successful marketing campaigns – whether using primeval or post-digital technologies — have responded to this phenomenon.” ~ Dr. Bob Deutsch, cognitive anthropologist, BrainSells.com.

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Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. It doesn’t get much more personal and public than updating your Facebook page, LinkedIn profile, or your blog, does it? Share this on Facebook. Related posts: Content Marketing with Stories: Better than Facts. Client Stories Make the Best Content for Marketing.

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Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

NOVEMBER 23, 2010

Besides sharing what neuromarketing is teaching us about the brain and marketing, there are tips here for most web-based content publications. Share this on Facebook. Related posts: Neuromarketing Books for Marketing to Brains. Emotional Attention + Memory = Content Marketing. I hope you enjoy it and learn something.

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Writing on the Web

JUNE 9, 2010

What’s the least you should be doing to extend the reach of your online content marketing through social media sites? The big danger of sites like Twitter, Facebook and LinkedIn is that they can suck you in and spit you out hours later. Related posts: Why Use Twitter, Facebook & LinkedIn for Content Marketing?

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Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Are you getting results from your content marketing? If these marketing tools were people, would you give them a raise … or fire their butts? ET: Time Saving Tips for Content Marketing Results. Or your blog?

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Writing on the Web

JUNE 30, 2010

Online Surveys & Market Research. Share this on Facebook. 4 Time-Saving Tips for Social Media Marketing. Tags: Content Marketing Attracting Clients blog marketing business blogging content marketing with blogs converting readers to clients Online Marketing Writing for the Web. Share this on Bebo.

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Writing on the Web

MARCH 27, 2013

As for LinkedIn and Facebook , they’re baffled why people don’t interact with them. Here’s how online content marketing works for small businesses: Relationships : Whenever you write content (blog posts, e-newsletter articles, emails), keep the focus on what problems you can solve for your customers.

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Writing on the Web

NOVEMBER 22, 2010

What additional steps should smart content marketers take to get results from blogging? Share this on Facebook. Related posts: Content Marketing Results: 18 Ways to NOT Get Blog Traffic. Build a Product Funnel on Your Blog through Content Marketing. Blog this on Blogger. Subscribe to the comments for this post?

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Writing on the Web

JULY 26, 2010

And they do go to Facebook , Twitter , and LinkedIn. Share this on Facebook. Related posts: 4 Time-Saving Tips for Social Media Marketing. It’s not likely they go online looking for you, your business or your blog. I’m not saying that. But they do go to search engines and they type in questions with keywords.

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Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. A blog is still “The best darn content marketing tool on the planet!&# Applied to copywriting and web design, marketers can improve click rates and results.

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Writing on the Web

DECEMBER 7, 2010

If you want your content marketing messages to be remembered, you must engage the emotional memories of your readers. As a content marketing professional, you have words and visuals in your quiver of tools. We can all learn to use more emotion in our content marketing. Share this on Facebook. Make an emotional impact.

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Writing on the Web

JULY 6, 2010

What’s your biggest challenge with blogging, and content marketing? Share this on Facebook. Related posts: Best Darn Content Marketing Tool on the Planet: 7 Steps to Sustainable Blog Success. Friendly Persuasion: Blogging as a Content Marketing Tool. Video Promo Clips: Content Marketing Comes Alive.

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Ning Content Marketing Tools Digg 100

Writing on the Web

MAY 16, 2011

This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. I asked them to deliver this webinar exclusively for professionals who don’t have a lot of time for marketing tactics. Share this on Facebook.

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Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. It contains three of the elements required for marketing to get actionable results: Attention. Share this on Facebook. The Aflac Duck story is brilliant branding.

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Writing on the Web

MARCH 13, 2013

Yet the content on your website or blog is the key component of your content marketing strategy. your web content should be well-written and SEO optimized — as well-thought out as anything else you do to market yourself and your small business. Related posts: 5 Reasons to Hire a Content Marketing Writer for Your Business.

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Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. This is key for content marketing. I don’t really, but for content marketing to work you need as much content as you can, in all forms. Some content marketing things have to combine quality AND frequency.

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Writing on the Web

DECEMBER 13, 2010

If you’ve spent your career avoiding certain marketing tasks because you don’t think you’re any good at them, you struggle each time you try, and you end up with weak results, take heart. Share this on Facebook. Related posts: Emotional Marketing Makes Memories. Blogging Services: Content Marketing for Coaches.

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Writing on the Web

MAY 18, 2011

Content marketing using video is a key marketing tactic if you want to get found online, get known, and get clients. As a professional speaker, it was a natural marketing vehicle for Tom. ET , you can learn from the two video marketing experts who work for Tom, Colin Martin and Marc Bullard with this free webinar.

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Writing on the Web

OCTOBER 24, 2010

There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers. loved this book for it’s ability to translate brain scan results with a marketing perspective in layman’s terms. Share this on Facebook. Emotional Attention + Memory = Content Marketing.

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Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market. Post on Google Buzz.

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Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. In the Content Marketing Webinar last week, I talked about communicating your back-story … the background about the why and who of your business. Share this on Facebook. Content Marketing: Connect the Dots and Drive Results.

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Writing on the Web

SEPTEMBER 29, 2010

According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. First, go read the content marketing experts who contributed some great ideas over on the Content Marketing Institute’s blog: What Does Engaging Content Mean?

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Writing on the Web

NOVEMBER 10, 2010

How does it differ from a male brain, and what does this mean for content marketers? Hmmmm… The Dove.com site is one of the better sites that understand content marketing to females. It’s content marketing to create brand loyalty because of audience participation. Share this on Facebook. To social opportunities?

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Writing on the Web

OCTOBER 13, 2010

This is what you need to do whenever you write any content designed to market your products and services. Of course you can’t get either of these unless your marketing messages gain readers’ attention first. Neuroscientists are monitoring brain activity in consumers as they are exposed to marketing messages.

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Writing on the Web

APRIL 28, 2011

Content marketing is easier when you can outsource some of the writing and researching to qualified writers. Content marketing can’t work well without unique and personalized copy. Share this on Facebook. Related posts: Blog Checklist: 10 Items BEFORE You Publish… 3 Biggest Challenges for Online Content Marketing?

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Writing on the Web

FEBRUARY 21, 2011

This is the 2nd part of her post Connect Your Blog to Facebook. Your first option is to use the networked blogs and check off that you want your posts to go to Twitter in addition to Facebook. About AnnaLaura Brown: AnnaLaura Brown is an online marketer who enjoys making money online and teaching others to do the same.

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Writing on the Web

SEPTEMBER 17, 2010

Do you know how to turn your blog into “ The best darn marketing tool on the Planet ?&# I’ll be teaming up again with Suzanne Bird-Harris in December for a workshop on blog writing and content marketing with blogs, but in the meantime, here are 3 steps to get you started. Share this on Facebook. Blog this on Blogger.

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Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Share this on Facebook. Content Marketing with Blogs: What Do You Believe?

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Writing on the Web

OCTOBER 11, 2010

We may think we’re fair and all-inclusive , but our brains operate surreptitiously, sending us intuitive messages that influence our speech, our decisions and our behavior… and if you’re a content marketer, it will permeate the content you write ! Share this on Facebook. Content Marketing to a Caveman’s Brain.

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Writing on the Web

MARCH 29, 2011

People are still confusing features and benefits in their marketing messages. But many people aren’t clear in writing their marketing messages , confuse features with benefits, speak in jargon, and assume their viewers know what they know. His rich baritone voice can make even the worst marketing message sound good.

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