Vidyard

APRIL 11, 2016

Audiences have become more visually inclined with platforms today like Facebook and Instagram, which both offer great ad platforms for marketers. For this reason, it’s no wonder that businesses are investing a large amount of their promotional efforts in social video ads on both Facebook and Instagram. Content Tone.

Facebook 50

Facebook Video Marketing Advertisements Advertising 50

Vidyard

SEPTEMBER 15, 2014

With the announcement that Facebook is expanding their video analytics offering, it’s no secret that Facebook is trying to take on YouTube as a video content network. While this is exciting news for marketers, it should be taken with a hint of caution. First off, Facebook’s new features are somewhat limited.

Facebook 50

Facebook Video Marketing Marketing Automation Services Salesforce.com 50

Vidyard

OCTOBER 7, 2019

HubSpot is an undisputed leader in the marketing world. Who better to learn video marketing from? Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy. And it’s not all video marketing either. Marketing Profs Online Forum. Register Now.

Resources 99

Resources Video Marketing Advertising Agencies Paid Search Agency 99

Vidyard

DECEMBER 12, 2017

Marketers know all too well about the pressure to drive higher engagement, demand, and leads, but lately more leads are simply not enough. Marketers are tasked with getting higher quality leads, higher conversion rates throughout the entire funnel, and driving greater demand. ” – Facebook. – Hootsuite.

B2B Sales 122

B2B Sales Top of Funnel Video Marketing B2B Marketing 122

Vidyard

MAY 16, 2021

But today, it comes from 25 people who have spoken wise words about content marketing, video , and … well … life. Video Marketing Made Easy Send a video email for your next campaign with Vidyard Get it Free Share the Inspiration! Great marketers think in terms of growth frameworks.” Spread that feeling around!

Video Marketing 73

Video Marketing Work Management Marketing Management Advertising Agencies 73

Vidyard

OCTOBER 7, 2019

HubSpot Academy HubSpot is an undisputed leader in the marketing world. Who better to learn video marketing from? Except maybe us…) Their free education platform, HubSpot Academy, includes a course dedicated to video: Start and Grow Your Video Marketing Strategy. And it’s not all video marketing either.

Resources 65

Resources Video Marketing Advertising Agencies Paid Search Agency 65

Vidyard

MAY 16, 2021

But today, it comes from 25 people who have spoken wise words about content marketing, video , and … well … life. Video Marketing Made Easy Send a video email for your next campaign with Vidyard Get it Free Share the Inspiration! Great marketers think in terms of growth frameworks.” Spread that feeling around!

Video Marketing 65

Video Marketing Work Management Marketing Management Advertising Agencies 65

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 123

Facebook Video Marketing Enterprise Management Work Management 123

Vidyard

FEBRUARY 1, 2019

I’m trapped in a groundhog day-esque marketing loop! For example, the impending arrival of AI in marketing (still coming, apparently), dwindling attention spans (now guppy-sized, I’m told), and how buyers conduct most of their own research online (so, can they please start writing their own e-books already?). And the year before that.

Planning 65

Planning CTR Click Rate Landing Pages 65

Vidyard

FEBRUARY 1, 2019

I’m trapped in a groundhog day-esque marketing loop! For example, the impending arrival of AI in marketing (still coming, apparently), dwindling attention spans (now guppy-sized, I’m told), and how buyers conduct most of their own research online (so, can they please start writing their own e-books already?).

Planning 76

Planning CTR Click Rate Landing Pages 76

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. Benefits of Video Marketing 2. Video Marketing Strategy 3. Video Marketing Storytelling 4. Video Analytics and Video Marketing ROI.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Vidyard

APRIL 24, 2015

Here comes Facebook. During its earnings call on Wednesday, Facebook revealed some incredible numbers on video content. Most notably, Facebook users now view more than four billion videos a day on the social network. So what are the practical implications for modern marketers, particularly those in the B2B space?

B2B Marketing 51

B2B Marketing Video Marketing B2B Youtube 51

Vidyard

OCTOBER 27, 2019

For organizations that sell primarily to other businesses, B2B video marketing has emerged as an incredibly effective tactic for reaching, educating, and nurturing potential customers. What is Video Marketing? Benefits of Video Marketing 3. Video Marketing Strategy 4. Video Marketing Storytelling 5. Video SEO 8.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Vidyard

FEBRUARY 15, 2022

In its fifth year, the VIB awards recognize innovative businesses and sales professionals who are using video to transform the way they sell, market, and collaborate in an increasingly virtual world. The Video Mastery Awards recognize teams using video to reimagine how they market, sell, and collaborate in a digital-first world.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Top of Funnel 65

Vidyard

MARCH 1, 2016

The rapid growth of YouTube, Facebook, and social video platforms (Meerkat, Periscope, Snapchat, Instagram and so on) has fueled the popularity of using video to market a brand or oneself as an expert in a specific industry. Interview Other Influencers. Tumblr: 34 minutes. Instagram: 21 minutes. Pinterest: 20.8 Twitter: 17 minutes.

WOM 50

WOM Video Marketing Planning Advertising Agencies 50

Vidyard

JUNE 9, 2017

Is your target market people that listen to music based on a cultural tribe they’re a part of (hiphop, indie rock, or electronic dance music, for example)? Since this post was originally published, a new trend has emerged in video marketing that we felt was worth an update! Updated in 2017: Music As The Star.

Video Marketing 117

Video Marketing Ad Frequency Paid Search Agency Domain 117

Vidyard

MAY 28, 2020

In fall of 2014, Facebook leadership took a good long look at YouTube and Snapchat and Instagram and pivoted—partly—to video. “In In five years, most of Facebook will be video,” Mark Zuckerberg announced. Half a billion people watch video on Facebook every day. What Are the Benefits of Facebook Video? Contents 1.

Facebook 65

Facebook Video Marketing Enterprise Management Work Management 65

Vidyard

JULY 14, 2015

Welcome to another episode of Video Marketing How-To! For your social channels, length plays a big role – the shorter the better, and Facebook has the added bonus of stripping out sound unless a user explicitly clicks play. The post Video Marketing How-To: Re-Using Content On Multiple Channels appeared first on Vidyard.

Advertising Channels 51

Advertising Channels Top of Funnel Video Marketing Planning 51

Vidyard

JUNE 23, 2016

As marketers, we face scarcity when we want the attention of our audience, but are competing with thousands of other marketers, companies, people, and things for that finite resource. But marketers need attention. That’s what most marketers do. Why Marketers Are Looking at it All Wrong. Scarcity is everywhere.

Allocation 90

Allocation Click Rate Demand Paid Search Agency 90

Vidyard

NOVEMBER 11, 2016

KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit. Winner: Lenovo with agency partner Traction. Winner: MongoDB.

Top of Funnel 78

Top of Funnel Sales Management Enterprise Management Video Marketing 78

Vidyard

AUGUST 1, 2017

It’s no secret that the use of video in content marketing is on the rise. In fact, YouTube is now the second largest search engine on the web and while video marketing is frequently an afterthought, its value demands a front-runner position in your content marketing plan. Improved SEO. × Get the Workbook.

Planning 69

Planning Marketing Plans Video Marketing Content Marketing 69

Vidyard

FEBRUARY 5, 2016

Hello, and welcome to another episode of Video Marketing How-To! For social content, keep it short—Instagram will cap you at 15 seconds, and while you can post long content to Facebook, people’s attention spans are short. Stay tuned in another few weeks for a new episode of Video Marketing How-To! appeared first on Vidyard.

Video Marketing 50

Video Marketing Top of Funnel Bundling Marketing Funnels 50

Vidyard

OCTOBER 21, 2018

Or that Facebook is in trouble for exaggerating its video metrics? Check out this week’s blog recap, where we dive deep into video length, multi-touch attribution, and Facebook’s recent video troubles. Learn more about this marketing model, why your business should care, and how to implement it.

Multi-Touch Attribution 51

Multi-Touch Attribution Newsletter Multi-Channel Youtube 51

Vidyard

SEPTEMBER 6, 2016

Do you know any of those people on Facebook who post the memes that countdown how many days are left until Christmas? Okay so Buddy the elf might not be the most relevant image, but the point is, you should start getting excited now for Viewtopia, the best video marketing conference (and maybe even the best marketing conference period!)

Peer-to-peer 50

Peer-to-peer Demand Generation Agencies Paid Search Agency Budget Programs 50

Vidyard

FEBRUARY 6, 2014

For the past few days, “look back” videos have been a new recurring theme on my Facebook feed. To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. At least, everything Facebook knows about – which is a surprising amount. Don’t believe me?

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Vidyard

OCTOBER 18, 2016

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Here are four strategies to help you drive real business results with your video marketing. Yes, you really can do all of that with video!

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Vidyard

SEPTEMBER 30, 2014

With access to the right video marketing tools and data, these organizations can optimize their video content to not only increase their reach and impact, but to help them turn views into action that matters. Vidyard integrates with key marketing automation and CRM tools to deliver user-level video engagement data, turning views into sales.

Marketing Automation Services 51

Marketing Automation Services Video Marketing Work Management Co-Registration 51

Vidyard

SEPTEMBER 30, 2014

With access to the right video marketing tools and data, these organizations can optimize their video content to not only increase their reach and impact, but to help them turn views into action that matters. “We For more information about the Vidyard Impact Program for Non-Profits, please contact vip@vidyard.com.

Marketing Automation Services 50

Marketing Automation Services Video Marketing Work Management Co-Registration 50

Vidyard

OCTOBER 27, 2015

Last week 954 of the world’s brightest B2B marketers descended on Boston for the 2015 B2B marketing forum, a three day event focused on offering practical advice on making marketing magic. Through oodles and oodles of great workshops, keynotes, breakouts and by bringing marketers together to network and have fun.

Paid Search Agency 50

Paid Search Agency Storytelling Marketing Proposals Digital Marketing Funnels 50

Vidyard

JULY 17, 2015

Whatever you call it, it just isn’t effective marketing to create videos, post them, and then abandon them (and your viewers!). Video marketing shouldn’t be a mystery; in fact, if you’re using the right analytics, video is like an open book…or, um, video. Are they being watched on Facebook and not Twitter?

Video Marketing 57

Video Marketing Analytics Top of Funnel Allocation 57

Vidyard

AUGUST 14, 2020

85% of Facebook videos are watched without sound ( Digiday ). Captions increase video view time by 12% ( Facebook ). They’re useful when viewers aren’t able to properly listen to your video, such as when they’re in a noisy environment (say on public transit) or in a setting that needs quiet (for instance, near a sleeping baby).

Video Marketing 162

Video Marketing SEO Guidelines Paid Search Agency 162

Vidyard

FEBRUARY 22, 2017

Social selling may be where you reach your audience, but email marketing, webinars, and events are all channels that you can engage your audiences and build your pipeline,” Patel told us over Google Hangout. Sure having Facebook, Twitter, and all these social networks is great. It’s a bit nebulous. Lead generation starts with reviews.

Full Circle Insights 73

Full Circle Insights Demand Generation Webinar Metrics Top of Funnel 73

Vidyard

AUGUST 9, 2017

On a more commercial scale, marketers are using smart analytics to determine what video elements are most likely to entertain viewers and go Viral The #1 video goal of all marketers… (whoa, wait no it’s not!) Marketers armed with these automated insights can iteratively improve their videos for maximum consumption.

Video Marketing 69

Video Marketing Peer-to-peer Viral Marketing Curation 69

Vidyard

JUNE 8, 2020

Vidyard’s marketing campaign goals were simple: surprise, delight, and share their appreciation for their customers and followers during the holiday season with a memorable video that recipients would actually want to share. . Unwrapping a Telly Award Winning B2B Video Marketing Campaign: [link] . Facebook: /TellyAwards .

Video Marketing 87

Video Marketing Advertising Agencies Television marketing Campaigns 87

Vidyard

APRIL 27, 2015

As a marketer, I’ve always believed in the power of video. For us marketers, this kind of modern marketing is incredibly powerful and completely game changing in terms of how we will engage with customers in the future. It’s nothing short of a marketing renaissance! Are your viewers actually engaged viewers?

Video Marketing 50

Video Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 50

Vidyard

JUNE 4, 2013

Marketing Software makes Money Sirius Decisions has stated 70% of the buying process in a complex sale is already complete before prospects are willing to engage with a live sales person. Last week, I was fortunate enough to be interviewed by Lisa Arthur (CMO at Aprimo and Forbes Contributor) about the next steps in Video Marketing.

Acquisitions 55

Acquisitions Eloqua Budget Programs CMO 55

Vidyard

JULY 30, 2018

Whether it’s creating inbound marketing content, enabling my inbound sales team, delighting customers or building new relationships in the community, HubSpot and Vidyard have become two essential tools in my marketing stack. Back in the summer of 2015, video started coming up more and more in my inbound marketing discussions.

Video Marketing 87

Video Marketing Communities Outreach Webinar Metrics 87