Smashmouth Marketing

DECEMBER 21, 2008

I had seen Pam's story on Marketing Sherpa and thought she would be a great person for them to meet and having been following Pam on twitter, I tweeted her up and made the connect. Pam: I’ve spent most of my career marketing companies on a shoestring budget so this is a topic I know well. Is there really b2b value on Facebook?

Budget Programs 100

Budget Programs Social Media Paid Search Agency SEM 100

Smashmouth Marketing

JUNE 14, 2010

My domain expertise is B2B Marketing and Sales, especially Demand Gen. Sales Enablement - Monitor sales and marketing asset libraries. Set some up for your best prospect titles, when a new record is created with "demand gen" or "marketing operations", and funnel that feed to your data analyst for addition to your nurturing/lead queue.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

SEPTEMBER 29, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We run a microsite, B2B Online Marketing Pros, for our B2B Online Marketing group on LinkedIn. Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 30, 2009

This past week was the first in a series of two great conferences, the MarketingSherpa's 6th Annual B2B Marketing Summit 2009 in San Francisco. We published the Top 20 tweets of each day of the conference here: MarketingSherpa Marketing Summit, Top 20 Posts from Day 1 MarketingSherpa Marketing Summit, Top 20 Posts from Day 2.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Tags: hubspot blogs fast company socialmedia SMM marketing tips facebook b2b marketing twitter b2b drivel demand gen green branding SEO inbound marketing linkedin SEM.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 22, 2009

There was a definite overlap of key discussion points that I believe is critical for all sales and marketing execs to consider. These are the areas that impact both the marketing discipline and the sales discipline, and where critical mass may be for your company's success. Conference in Boston. ROI for every program , etc.

Top of Funnel 100

Top of Funnel Demand Generation Linkedin Demand 100

Smashmouth Marketing

OCTOBER 6, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 8, 2009

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. New media and Web 2.0

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

OCTOBER 21, 2009

Today, unless someone is searching in multiple places -- Google, Twitter Search, Facebook Search and others -- they will never find the trending topics that people are talking about. Professionally, I can see demand gen goodness for inbound marketing all over it. Thanks, Smashmouth Marketer (credit: Google and Scoopler)

Demand 100

Demand Google B2B Inbound Marketing 100

Smashmouth Marketing

MAY 8, 2009

There was a definite overlap of key discussion points that I believe is critical for all sales and marketing execs to consider. These are the areas that impact both the marketing discipline and the sales discipline, and where critical mass may be for your company's success. Alignment of Sales & Marketing. Demand Generation.

Top of Funnel 100

Top of Funnel Demand Generation Social Media Guidelines 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Personal Facebook - post some drivel. Company Facebook Fan Page - post some value. Smashmouth Marketing Blog - write an article. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Fast Company Blog - share an article. FriendFeed - check out friends thoughts.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 4, 2009

Personal Facebook - post some drivel. Company Facebook Fan Page - post some value. Smashmouth Marketing Blog - write an article. LinkedIn Q&A - to maintain my top Lead Gen Expert status and to accept invites and other LinkedIn goodness. Fast Company Blog - share an article. FriendFeed - check out friends thoughts.

Lead Generation 100

Lead Generation Social Media Lead Scoring Lead Ranking 100

Smashmouth Marketing

OCTOBER 4, 2009

Take the Poll , then spread the word by Copying and Pasting the following on Twitter, Facebook, LinkedIn Update, Your Blog: RT @damphoux Contribute to VOICEMAIL Debate. link] #sales #b2b #marketing. Tags: cold calling linkedin b2b marketing inside sales demand gen polls b2b sales. Take the poll (please RT). Results Thu.

Cold Calling 100

Cold Calling B2B Sales Stats Linkedin 100

Smashmouth Marketing

DECEMBER 10, 2008

Chris is a fellow in-your-face marketer who for years has been successfully packaging his own personal style and professional being: "business is social. Chris is a fellow in-your-face marketer who for years has been successfully packaging his own personal style and professional being: "business is social. business is personal.

Opinions 100

Opinions Social Media Personalization Media 100

Smashmouth Marketing

OCTOBER 5, 2009

Take the Poll , then spread the word by Copying and Pasting the following on Twitter, Facebook, LinkedIn Update, Your Blog: RT @damphoux Contribute to VOICEMAIL Debate. link] #sales #b2b #marketing Clicking on the graphic below will bring you to LinkedIn to vote. Take the poll (please RT). Results Thu.

Stats 100

Stats Opinions Linkedin B2B Sales 100

Smashmouth Marketing

DECEMBER 19, 2008

Chris is a fellow in-your-face marketer who for years has been successfully packaging his own personal style and professional being: "business is social. Chris is a fellow in-your-face marketer who for years has been successfully packaging his own personal style and professional being: "business is social. business is personal.

Opinions 100

Opinions Social Media Personalization Media 100

Smashmouth Marketing

SEPTEMBER 10, 2009

sales20 Sales20Conf : What about sales & marketing sharing compensation plans. 10k's of people will see our preso online #sales20 greenleads : just added twitter stream to Green Leads facebook fan page - become a FAN [link] #sales20 darn.gotta head to the airport. nedelsha : RT @annekeseley : All Sales 2.0 sounds like a tweetup!

Conference 100

Conference B2B Sales Twitter Inbound Marketing 100

Smashmouth Marketing

SEPTEMBER 10, 2009

damphoux : @mvolpe you'll be glad to know that speakers at #sales20 increasing use of inbound marketing & feeding outbound campaign w leads. Sales20Conf : What about sales & marketing sharing compensation plans. greenleads : just added twitter stream to Green Leads facebook fan page - become a FAN [link] #sales20.

Conference 100

Conference Inbound Marketing Linkedin Planning 100

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Mike : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 1, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. The exact quote was: "Companies that significantly reduce their sales and marketing investment in 2009 will be gone by 2010." Mike : Sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

SEPTEMBER 23, 2010

The highlight of my day was listening to Seth Godin, blogger and author on topics b2b sales and marketing folks devour. Not sure I've got the quote verbatim, but basically he was saying "marketers that build tribes of loyal prospects and customers will win." Be it Facebook, twitter, LinkedIn Groups, or your blog.

Lead Gen 100

Lead Gen Elasticity Ad Building B2B Thought Leadership 100

Smashmouth Marketing

JANUARY 21, 2010

These 5 points may get more Eureka's out of your outbound marketing efforts: List Hygene - Keep lists clean and ready at all times for prime calling. that means Facebook and ESPN too). Track things like Time Zone, Direct Dials, Admin Names, Dialing Tips (press 0 for the operator), etc. Close everything that is not pertinent to dialing.

Leadlander 100

Leadlander Practices Jigsaw InsideView 100

Smashmouth Marketing

DECEMBER 20, 2008

an anti-social marketing tactic? Spam Followers I (on Twitter, Facebook, etc.) : These are funny in my opinion. Spam Followers II (on Twitter, Facebook, etc.) : These are the followers that have absolutely nothing in common with you. In twitter or facebook, bring it on. siriusdecisions : @damphoux Please explain?

Social Media 100

Social Media CAN-SPAM Media Twitter 100

Smashmouth Marketing

OCTOBER 21, 2009

MitziThomas : A lot of marketers forget to measure phone leads along with Web leads. anetah : social ads on Facebook expensive according to @MariSmith but worth it because of very precise targeting # mpdm. djwaldow : OH by Scott Rosenberg ( # mpdm lunch keynote) "Email is not dead.".

Lead Gen 100

Lead Gen Viral Marketing Guidelines Open Rate 100

Smashmouth Marketing

DECEMBER 26, 2008

an anti-social marketing tactic? Spam Followers I (on Twitter, Facebook, etc.): Spam Followers II (on Twitter, Facebook, etc.): In twitter or facebook, bring it on. I still love their research and love their contributions to the marketing/sales world, and know that some day I will be a seat holder.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

JUNE 30, 2009

Generations of families are connected on Facebook. Clash, Know Your Rights Engage | ORM's video: Tags: society socialmedia marketing facebook twitter drivel. I think that Punk burned out because it was never seen by the masses as acceptable and mainstream behavior. Social Media, on the other hand is.

Social Media 100

Social Media Media Television marketing Barriers 100

Smashmouth Marketing

JUNE 28, 2009

Generations of families are connected on Facebook. I think that Punk burned out because it was never seen by the masses as acceptable and mainstream behavior. Social Media, on the other hand is. Competitors are having open discussions on twitter and even re-tweeting each other. Non profits and causes are thriving due to social media.

Social Media 100

Social Media Media Television marketing Barriers 100

Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 mvolpe : Brian Carroll just quoted me when I quote @dmscott the originator: "Think like a publisher, not a marketer" #sherpab2b09 andrewspoeth : RT @damphoux : answer these questions on landing pages: where are you at? what can I do here? why should I do it? Back on in 15. sherpab2b09 [link].

Lead Gen 100

Lead Gen Microsite Landing Pages CTR 100

Smashmouth Marketing

SEPTEMBER 23, 2009

amberjwallace : RT @juliepower : Best viral marketing campaigns by b2b and b2c from Sherpa [link]. mvolpe : Brian Carroll just quoted me when I quote @dmscott the originator: "Think like a publisher, not a marketer" #sherpab2b09. TJMcCue : RT @ MarketingSherpa The 5 levers for improving lead-gen performance: [link] #sherpab2b09.

Microsite 100

Microsite Landing Pages CTR Lead Gen 100