Crimson Marketing

JANUARY 16, 2014

The future of content marketing lies in the video. “ Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to [continue to] rise…Nielsen claims 64% of marketers expect video to dominate their strategies in the near future.” Share your thoughts below! (

Video Marketing 100

Video Marketing Planning Content Marketing Content 100

Crimson Marketing

DECEMBER 12, 2014

Email marketing was once the staple of online marketing solutions, and it’s easy to see why. A study from ExactTarget found that when it comes to receiving permission-based marketing communications, 77% of consumers prefer email. It’s rare that marketers see those same response rate numbers with social media.

Email Marketing 100

Email Marketing Top of Funnel Click Rate Marketing & Strategy 100

Crimson Marketing

JANUARY 21, 2014

They are empowered by social media and tend to use both Twitter and Facebook. 25% of Facebook users don’t bother with privacy settings. You: 23% of users check Facebook 5 or more times per day. 189 million Facebook users are “mobile only” Your CEO: 32% of F500 CEOs have at least one profile on a social network.

Cable 100

Cable Social Networks Privacy Validation 100

Crimson Marketing

JANUARY 9, 2014

Half goes to Facebook, the rest to Twitter and Youtube, with the remaining goes to blogs and influencers. Blogs affect purchase decisions, more than Facebook. 62% of marketers published a blog this year, although the blog requires 9% of a marketers’ total full-time staff dedications and 7% of their total budget.

Blogger 100

Blogger Internet Marketing Opinions Youtube 100

Crimson Marketing

OCTOBER 8, 2013

1 in 5 recipients spend at least 1hr/week engaging with marketing emails . B2B marketers rank case studies the most effective method of marketing with content. 58% of B2B marketers rank whitepapers the most effective content marketing tactic. 1 in 3 marketers have generated leads through Twitter.

Landing Pages 100

Landing Pages Case Study Case Studies Lead Ranking 100

Crimson Marketing

SEPTEMBER 17, 2013

Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. But when it comes to B2B marketing LinkedIn can be your most valuable resource. LinkedIn has a different audience than Facebook or Twitter and should have separately tailored content.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

JANUARY 8, 2014

Here are the main things all you CMOs and marketing executives need to keep an eye on this year: 1. Though this appears to be a nontraditional focus for the CMO, the collaborative economy is definitely something marketers must be the first to note. Marketing has a greater influence across corporate strategy more than ever before.

Peer-to-peer 100

Peer-to-peer Ad Frequency CMO Marketing Automation Services 100

Crimson Marketing

JANUARY 14, 2014

How Will It Impact Marketing, Sales and Customer Service? Getting results will dominate social marketing. B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others. Corporate Marketing' Because that’s where they will see results.

Social Media 100

Social Media Media B2B Sales Linkedin 100

Crimson Marketing

JULY 11, 2013

A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. According to GlobalWebIndex, Google+ now has 359 million active users (and counting), more than any other social network besides Facebook.

Google 100

Google Marketing Mix Social Networks Social Media 100

Crimson Marketing

MAY 8, 2013

I was recently interviewed by BtoB Online for an article about the growth of Google+ : Not all of us are aware, but Google+ is the second largest social media platform (after Facebook). It’s of paramount importance you not only consider Google+, but actively incorporate it into your marketing solutions and positioning strategy.

Google 100

Google BtoB Youtube Social Media 100

Crimson Marketing

DECEMBER 13, 2012

Facebook monthly active users now total nearly 850 million . Corporate Marketing' Here is just a sampling: Websites using the +1 button generate 3.5x the Google+ visits than sites without the button. 625,000 new users on Google+ every day. 56 percent of customer tweets to companies are being ignored.

Statistics 100

Statistics Social Media Media Sample 100

Crimson Marketing

FEBRUARY 28, 2013

They invest in Facebook and Twitter and (more and more) in LinkedIn. Recent studies indicate that, while many companies were asleep at the switch, Google+ has emerged as the killer platform for B2B social media marketing. Circlecentric Marketing. And this is a cornerstone of any marketing mix. Product Marketing'

Social Media 100

Social Media Google Media B2B 100

Crimson Marketing

JULY 25, 2013

It is important to use all of your resources: IT, legal, finance and marketing departments each have their own monitoring capabilities. Or even worse, can spread malicious code through Twitter and Facebook direct messages with your trusted brand name on it. Marketing Tech ). Are all of your trademarks and domains up to date?

Brand Identity 100

Brand Identity Branding Domain Social Media 100

Crimson Marketing

MAY 30, 2013

Launching a new product can be one of the most difficult aspects for a marketing team to effectively achieve. New customers are key because they will provide word of mouth marketing for you. . Don’t be fooled by the hype – Add TV exposure to your marketing mix. . But what happens after their call to action is fulfilled?

Product 100

Product Word of Mouth Advertising Mediums Fulfillment 100

Crimson Marketing

AUGUST 8, 2013

Use the real estate you already have available – utilize your twitter bio, background image, facebook profile, linked-in page, or about us page(s). Does your company have a blog, podcast or YouTube series? Take the time to create and tailor the best personal message for you. Image: Courtesy of Adriane Jolly/Empower Network .

Buzz 100

Buzz Product Social Media Network Marketing 100

Crimson Marketing

OCTOBER 21, 2014

Today, every company employs content marketing solutions and the web is inundated with articles, posts, photos and videos daily. If you want to get ahead in today’s over-saturated market, the answer is social amplification. Amplification is definitely the latest social media marketing buzzword, but what does it actually mean?

Social Media 100

Social Media Media Word of Mouth Content 100

Crimson Marketing

AUGUST 26, 2013

However, the “space you want to own” is about the problem(s) your target market faces. The beauty of gaining clarity on this pillar is that it informs both your positioning strategy and your overall marketing plan, and it also defines your SEO strategy. In your case, the marketing team should play this role. Use Social Media.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100

Crimson Marketing

NOVEMBER 14, 2013

Video & Marketing: The Perfect Pairing. Videos posted on Facebook increase viewer engagement with brand pages by 33%. Video is the #1 priority for marketers: 76% plan to add video to their online brand presence. Cool Infographics in B2B Marketing/Prestige Marketing ). 2nd platform: Hulu (8.9

Video Marketing 100

Video Marketing Planning Mobile Advertising Internet Marketing 100

Crimson Marketing

AUGUST 16, 2013

It’s hard to believe, but we’ve made it through most of 2013 and noticed some definite trends showing up in the world of digital marketing. Time to revisit your marketing plan and consider some of these useful and easy-to-implement tips to freshen up your digital marketing strategy: . Try Facebook Graph Search.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Mobile Advertising 100

Crimson Marketing

FEBRUARY 14, 2013

LunaMetrics has compiled this handy guide of specs to optimize your images from the top social media platforms such as Facebook, Twitter, Google+ and YouTube. Corporate Marketing' This is a keeper for sure! View the cheat sheet/infographic here.

Social Media 100

Social Media Media Youtube Twitter 100

Crimson Marketing

NOVEMBER 4, 2013

32% invest in social media as an outbound marketing channel. Benefits of Social Media Marketing for B2B companies: 85% generating business exposure. Which Social Platforms do Businesses Currently Use for B2B Marketing? 71% Facebook. How B2B marketers distribute content across social channels: 26% on Pinterest.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Crimson Marketing

SEPTEMBER 10, 2013

40% of marketers report Google+ is “useful to critical” for business . Facebook - . Facebook has 1.1 1 million links are shared on Facebook every 20 minutes. 59% of SEO professionals rate blogging as one of top inbound marketing strategies. Google Plus - . Twitter - . Other interesting facts - .

Social Media 100

Social Media Social Marketing Marketing Strategy Marketing & Strategy 100

Crimson Marketing

OCTOBER 7, 2013

1 in 5 recipients spend at least 1hr/week engaging with marketing emails . B2B marketers rank case studies the most effective method of marketing with content. 58% of B2B marketers rank whitepapers the most effective content marketing tactic. 1 in 3 marketers have generated leads through Twitter.

Marketing & Strategy 100

Marketing & Strategy Landing Pages Case Study Case Studies 100

Crimson Marketing

OCTOBER 9, 2014

When explaining the concept of viral marketing solutions to a friend, I struggled for a moment attempting to find a better example than the popularity of advertisements both seen and produced yearly for the Super Bowl. Written posts with at least one picture are more than twice as likely to be seen on both Facebook and Twitter.

Viral Marketing 100

Viral Marketing Youtube Twitter Loyalty 100