Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. They led to a fragmentation of the marketers’ audience, which is why brands had to do something different. According to Bill Fisher, this indicates a strong ROI for marketers.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Biznology

MARCH 23, 2018

I’ve been noticing some ironies in the world of B2B marketing lately; you know what I mean. Hubspot preaches inbound marketing as a mantra, right? The result: you get higher quality prospects, with higher conversion rates and at lower cost than traditional outbound marketing. But guess what? Kudos to them. But hold on.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Biznology

JUNE 25, 2018

I teach classes for the Rutgers Business School Executive Education, so I cross paths with savvy digital marketers on a constant basis. The basis for my question is that most students in the class were unnerved by Google reading their emails and Facebook knowing who their friends are, but no one ever quit Google or Facebook.

Terms and Conditions 176

Terms and Conditions Privacy Opt-out Cross-Selling 176

Biznology

AUGUST 21, 2018

If you post good stuff, like the one to the right that we had great success with for our 4Vets4Life campaign on Facebook. However, because Buffer panders beautifully to Twitter and Facebook, etc, they are good at prompting me (and you) toward best practices. Facebook might require you to add a tie and a blue blazer.

Social Media 137

Social Media Social Marketing Media Twitter 137

Biznology

APRIL 22, 2013

“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on.

Social Networks 80

Social Networks Amazon Facebook Web 2.0 80

Biznology

APRIL 16, 2019

It’s time for marketers to put humanity back in their marketing practices. It seems some marketers have their head in the sand that it will never be an issue, others have their “paranoid” dial turned up to 13. Is it the end of data-driven marketing, or does marketing need to get smarter? Think about data usage.

Privacy 106

Privacy Facebook Trust Marketing Marketing 106

Biznology

JUNE 30, 2010

I've had a few clients ask me recently what a Facebook fan is worth. They are immediately puzzled, however, because they know that I am an advocate of using social media for marketing. If you think about it, most Facebook fans are already your customers. Now that they "like" you on Facebook, will they buy more?

Facebook 80

Facebook Wikipedia Paid Search Agency Social Media 80

Biznology

DECEMBER 18, 2020

It combines documentary-style interviews with leading minds formerly at Facebook, Twitter, Uber, Instagram, and so on, along with star turns from Shoshana Zuboff, Jaron Lanier, and Renee Diresta. Paul and David discuss the wider implications of the movie for B2B marketers, particularly for the tech world that we both know so well.

B2B Marketing 104

B2B Marketing Social Marketing B2B Paid Search Agency 104

Biznology

NOVEMBER 1, 2013

Facebook is the biggest social network, but there is a lot more to social media than Facebook. If you tried to find the most important face of social media, it has been and continues to be Facebook. Because what Facebook does can give us clues as to how the whole industry will go. But to me, Facebook is the one to watch.

Social Media 80

Social Media Facebook Lead Ranking Media 80

Biznology

OCTOBER 6, 2017

They also assume you have a few hours a day to devote solely to marketing your business. Wouldn’t you rather be building your business in alignment with your vision than using social media to market it? You may need a social media marketing consultant to help you, but there are some workarounds. They make it sound so easy.

Social Media 169

Social Media Consulting Social Marketing Word of Mouth 169

Biznology

FEBRUARY 22, 2018

All of the weapons in the digital marketing arsenals are not equally effective, and the things you do to build your digital presence add up to help get your brand name out there. Take a look at these five tips for creating a successful digital marketing campaign. Post regularly, and ensure there’s a unified identity to your posts.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

APRIL 21, 2011

Of course Facebook won't kill Google. It's framed more provocatively than you or I might think about it, but interviews are like that. The answer was easy, because of the extreme nature of the question. But I don't say that because I somehow thing Larry P has the jump on Mark Z.--instead, instead, I say it because nothing kills anything.

Facebook 80

Facebook Google Course Social Networks 80

Biznology

JANUARY 13, 2012

We reported on it over at Marketing Pilgrim. That 2012 could or rather should be the year that Facebook reaches 1 billion accounts. In 2011 Facebook announced they hit the 800 million mark in September. The only trouble is that neither country is giving Facebook its social media crown. Facebook doesn’t compete.

iCrossing 80

iCrossing Facebook First-Mover Advantage Burn Rate 80

Biznology

MAY 1, 2018

But in the context of social media and social media marketing, here’s how I break it down. And, once you launch a social media campaign, being it advertising, influencer outreach, online engagement, or content marketing, monitoring and accountability are essential parts of any modern marketing and PR campaign.

Social Media 210

Social Media Social Marketing Paid Search Agency Planning 210

Biznology

APRIL 9, 2019

In my work at SoloSegment and with individual clients, I spend tons of time working at the intersections of marketing, artificial intelligence, data, and privacy. Why does Facebook think that’s important? And good on Facebook for acknowledging their mistakes. But I have a huge issue in Facebook driving that discussion.

Privacy 91

Privacy Paid Search Agency Marketing Proposals Facebook 91

Biznology

OCTOBER 3, 2017

To wit, I have been experimenting with Blog2Social , a WordPress plugin that makes immediate crossposting and social media sharing—as quickly as at the exact moment of posting—directly to Twitter, Facebook, Google+, LinkedIn, Xing, Tumblr, Medium, Torial, Instagram, Pinterest, Flickr, Diigo, Reddit, and Bloglovin a breeze. Like this post?

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Biznology

JUNE 6, 2018

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream. The Disconnect.

Marketing Automation Services 167

Marketing Automation Services Top of Funnel Enterprise Management Work Management 167

Biznology

OCTOBER 5, 2010

Perhaps it might surprise you, given all the privacy debacles that Facebook has suffered, that Facebook is much more popular than Twitter in many European countries, but it shouldn't. The end result is that most Facebook conversations are hidden from public view. But the great majority of Facebook data is private.

Privacy 80

Privacy Facebook Privacy Protection Wikipedia 80

Biznology

MARCH 29, 2018

The concept of the mobile industry is steadily shifting, and the year 2018 is the time for marketers and brands to work on building meaningful consumer moments in the mobile space. Take a look at these 6 tips that are key components to successful mobile marketing. Progressive web apps will reign. Mobile speed matters. Like this post?

Mobile Marketing 189

Mobile Marketing Doubleclick Trends Marketing & Strategy 189

Biznology

SEPTEMBER 23, 2011

In the past few days, Facebook has rolled out what can only be described as a tsunami of changes to the service. Whether you like Facebook or not, that is an impressive accomplishment. Whether you like Facebook or not, that is an impressive accomplishment. Image via Wikipedia. In reality, I don’t care. I don’t know.

Facebook 80

Facebook Wikipedia User-Generated Content Social Media 80

Biznology

OCTOBER 17, 2017

Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732. Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. Yes, please!

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. “In this free 30-minute Biznology® webinar, Chris talks about earned media marketing: how to get off your duff and get out there online.”

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Biznology

NOVEMBER 28, 2017

So, please enjoy this list of the top-10 Biznology of all time, in order, from the most popular, 11 inspiring case studies of digital transformation , all the way down to the 10th most popular, The Facebook Sharing Debugger is an essential content marketing tool –and everything in-between! Like this post?

Social Media 116

Social Media Marketing Analytics Tools Social Marketing SEO 116

Biznology

MAY 27, 2010

Privacy is an illusion when it comes to Facebook. All of this talk about how Facebook listens and has heard the cry of the dear Facebook faithful is bunk. Honestly, it's not the first priority of most companies, so why would Facebook be any different? Bottom line is that Facebook is about money.

Facebook 80

Facebook Wikipedia Privacy Forrester 80

Biznology

MAY 30, 2017

If you’re doing influencer marketing right, you’ll have a lifetime relationship with your influential. Neither sales nor PR, especially influencer marketing, which is really influencer PR, can ever afford to be fire-and-forget. Maybe cruise some Groups or even engage folks via Twitter and Facebook. Like this post?

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

APRIL 11, 2019

Seems obvious, but surprisingly many LinkedIn members use shots more suited to Facebook. The post Ten self-marketing tips for undergrads appeared first on Biznology. Talk about contributions you made during internships. Declare your ideal industry and job function. Use a professional photo. Clean up your social media. Think ahead.

Tips 138

Tips Work Management Linkedin Domain 138

Biznology

FEBRUARY 18, 2011

In case you didn't know it already, I am the managing editor for the Marketing Pilgrim Internet Marketing blog. Every day part of my job is to find stories that would be of interest to Internet marketers of a variety of levels of experience. Image by smemon87 via Flickr. by Frank Reed.

Twitter 80

Twitter Facebook Google Internet Marketing 80

Biznology

MARCH 13, 2018

According to professor Yuval Noah Harari , the law and public relations are modern day magic; lawyers and judges, academicians, and marketers are modern-day, secular, wizards; and Edward Bernays may very well be Dumbledore (while Joseph Goebbels is obviously Voldemort ). Guess what! And no, magicians don’t count!

Public Relations 0

Public Relations Long Tail Marketing Work Management PR 0

Biznology

DECEMBER 2, 2019

So let me plunge ahead with 7 bets on likely new developments in the world of B2B marketing. B2B marketers are expanding their roles from just cranking out lead generation campaigns to stepping in as managers of the prospect and customer relationship, in partnership with their sales counterparts. I welcome your feedback!

Enterprise Management 143

Enterprise Management Work Management Marketing Management B2B Marketing 143

Biznology

JANUARY 2, 2017

I’m 58 years old, which maybe doesn’t rate as old these days, but it certainly rates as old in the technology world—and the digital marketing world. I don’t claim to understand everything that younger folks know about digital marketing technology. And if youngsters can outdo me on Facebook , that’s cool.

Work Management 0

Work Management Consulting Paid Search Agency Analytics 0

Biznology

APRIL 20, 2018

I am a big believer in marketing investments returning more than their investment–and you probably are, too. We all want to be sure that when we put a dime in the marketing machine, that we get a dollar out. Most of my clients simply don’t know the value of their marketing spending. This investment is in analytics.

ROI 190

ROI Youtube Demand Budget Management 190

Biznology

JUNE 23, 2016

It used to be that marketing was about money. Marketing was usually a nicer word for advertising , which needed money–lots of it. Your big marketing budget used to buy world domination–now it just assures that you will get a look-see. But not in digital marketing. I am not saying to stop doing Facebook ads.

Paid Search Agency 120

Paid Search Agency Cost Advertisements Advertising 120

Biznology

DECEMBER 22, 2016

As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year. This helps you, as a marketer or business owner, be prepared for and to properly plan out your marketing for 2017. Here are 10 of the marketing trends to watch for 2017.

Trends 80

Trends Mobile Advertising Planning Marketing AI 80

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is So, I spoke before about the salesmanship of influencer marketing. Marketing Uses a Spreadsheet but Public Relations Uses a Rolodex.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

AUGUST 1, 2017

Last week I showed you how to tame the Facebook dragon in The Facebook Sharing Debugger Is An Essential Content Marketing Tool. Whether or not your photos, title, description, and graphics render correctly isn’t as serendipitous as it is on Google or Facebook. blog so I’ll tell you how it goes.

Validation 163

Validation Twitter Tools Facebook 163

Biznology

SEPTEMBER 11, 2019

It takes various marketing strategies and persistence to reach your audience and boost sales. Doing the opposite – flooding customers with assertive marketing — overwhelms and even annoys them. Like their Facebook pages and like and reply to influencers’ tweets. There are times that customers aren’t easy to engage.

Business 123

Business eCommerce Buzz Marketing & Strategy 123

Biznology

OCTOBER 11, 2016

Even more, I play so far down the long tail of influence that I can still create micro-influencer marketing campaigns that are earned media campaigns. Digital Marketing Strategy and The Rise of The Micro-Influencer. Micro-influencers are changing the way brands do social marketing according to new report.

Long Tail Marketing 80

Long Tail Marketing Advertising Agencies Youtube Paid Search Agency 80