ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. In answer to the age-old question of which platform is the best one for B2B marketing? Why Facebook over Twitter and LinkedIn, you may ask? You won’t believe number three…OK, there is no number three. And this is not a listicle.

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. In answer to the age-old question of which platform is the best one for B2B marketing? Why Facebook over Twitter and LinkedIn, you may ask? You won’t believe number three…OK, there is no number three. And this is not a listicle.

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

ANNUITAS

AUGUST 11, 2015

*This is a repost from Michael Brenner - one of our favorites from this year and who doesn’t love Content Marketing World and John Cleese? In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?”. Tweet this! ].

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

ANNUITAS

NOVEMBER 18, 2020

Thinking back just ten or fifteen years ago, weren’t Google, Facebook and others positioned as free products? As a veteran B2B marketer, I found myself continually trying to translate what the film was telling me into what I do for a living. I’ve written dissertations on the value of “database marketing” and “personalization”.

Ethics 130

Ethics Personalization B2B Opt-out 130

ANNUITAS

JULY 22, 2014

The unsubscribe link is a crucial tool for every email marketer. Email marketers already know that an unsubscribe link is a legal requirement for CAN-SPAM, as well as a necessary tool for allowing subscribers to remove themselves from your list. Look at unsubscribes as an opportunity and you’ll see the power it offers marketers.

CAN-SPAM 100

CAN-SPAM Deliverability Privacy Social Networks 100

ANNUITAS

JULY 23, 2015

In life we don’t like to compare ourselves to others too much (at least we try not to) and we avoid FOMO (fear of missing out) via Facebook on a personal level. However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

ANNUITAS

SEPTEMBER 13, 2016

I had the opportunity to spend last week at the Content Marketing World (#CMWorld) event in Cleveland. Content marketing is not new to everyone, in fact, most marketers today are currently using content marketing in their marketing strategy to help engage, nurture and convert their buyers. many are new to us.

Demand Generation 100

Demand Generation Demand Webinar Metrics Generation 100