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Five Strategies You Can Use Right Now for Better Email Marketing Personalization

Webbiquity

But highly relevant, personalized messages are much more likely to be read and acted on. Personalized email is much more than simply auto-inserting the recipient’s first name. Here’s a deep dive into the benefits of email personalization; strategies for personalizing your messages; and noteworthy examples from leading brands.

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How marketing automation empowers your team, and whole org

Sprout Social

For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. There has never been more customer, competitor or industry data available to marketing teams.

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HubSpot Announces LinkedIn, Facebook Partnerships and Free Marketing Automation Edition at INBOUND Conference

Customer Experience Matrix

Using free versions to grow marketing automation has consistently failed in the past, probably because people attracted by a free system aren't willing to do the substantial work needed for marketing automation success. HubSpot does seem to be working on that. Makes a lot of sense to me.

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The Impact of Digital Marketing Automation on Senior Living Communities

Stevens & Tate

This article will explore how automation and specific digital marketing strategies can optimize outreach and resident acquisition efforts. The Role of Automation in Senior Living Marketing Modern marketing automation provides a variety of tools designed to enhance efficiency and efficacy in reaching potential clients.

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5 leading providers of enterprise marketing automation solutions

ClickZ

30-second summary: We provide five examples of enterprise-level providers of marketing automation solutions including industry case studies. Each of these companies are leaders in marketing automation, with enterprise businesses (and, in some cases, SMBs) benefiting from their platforms, solutions, and technology.

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The B2B Marketer’s Quick Start Guide: Marketing Automation

Heinz Marketing

Welcome to the seventh installment of The B2B Marketer’s Quick Start Guide. Today’s post is about Marketing Automation. Marketing automation platforms are a foundational element of the martech stack. Marketing automation is very powerful and can be very complicated. Marketing Automation Platforms.

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Can you do top-of-funnel marketing automation without CRM?

Biznology

If you’re a small or medium size business selling to consumers, you probably want to both automate and personalize your marketing campaigns. The solution, of course, is marketing automation linked to your customer relationship management (CRM) software. Fortunately for SMB marketers, CRM is becoming main stream.