Everything Technology Marketing

JULY 6, 2013

More than 82 percent of B2B marketers are increasing their content production over the next 12 months. YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. Marketing automation is on the rise.

Trends 100

Trends B2B Thought Leadership Content Marketing Thought Leadership 100

Everything Technology Marketing

JUNE 27, 2013

More than 82 percent of B2B marketers are increasing their content production over the next 12 months. YouTube is gaining popularity as a social media platform to reach and engage B2B audiences – Facebook is losing ground. Marketing automation is on the rise.

Marketing Report 100

Marketing Report B2B Marketing B2B Thought Leadership Content Marketing 100

Everything Technology Marketing

FEBRUARY 19, 2011

How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? Until the marketing automation system indicates that your lead is qualified and ready for direct sales engagement.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Everything Technology Marketing

MAY 24, 2010

The effectiveness of traditional push marketing is rapidly declining, marketing budgets and headcounts have been slashed over the last few years (while output expectations have increased), and the availability of new technologies for marketing automation is leaving many B2B marketing professionals scratching their heads.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100