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The After-Facebook Era: How Quip Diversifies Channels and Scales Growth

Liveintent

Ad costs on Facebook are skyrocketing, and marketers are (understandably) getting antsy. According to AdStage, Facebook CPMs have grown 90% year over year. And as LiveIntent found, 85% of marketers spending over $100K on Facebook are concerned about that cost, while 47% fear they might get priced out of the platform altogether.

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9 of The Best Facebook Groups We've Ever Seen

Hubspot

Let's face it: the way people are using and interacting with Facebook is shifting. In the past, businesses looking to market using Facebook had one major tool at their disposal — their Facebook Page. In fact, for a long time, Pages were the reason many businesses joined Facebook in the first place. Instant Pot.

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Facebook Ads Library- What it is and how to use it

Valasys

Facebook , which started as a social media app, has now become a marketer’s archive with its own Facebook Ads Library. . From likes and stories to ads, Facebook has continued to consistently evolve. It was then followed by magazines, journals, radio and television. . 2004 – Facebook was launched.

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What's a Website Title (Title Tag) & Why Does It Matter for SEO?

Hubspot

What is a website title? A website title, or title tag, is an HTML element that specifies the content of a web page. A website title is helpful for both users and search engines. An internet user needs a website title so they can see an accurate and concise description of a page's content before clicking on a link in the SERPs.

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6 Amazing Ways to Use Facebook Local Awareness Ads

Hubspot

Surprisingly, as I was perusing Facebook, I noticed I had a brand new Reach Ad on my news feed: I knew this was a Reach Ad by the way it's designed. This is an example of Facebook's Local Awareness Ads. You can use Reach Ads to let customers know about a promotion or upcoming sale, giving audiences an incentive to visit your website.

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Coca-Cola’s New Corporate Website Aims to Refresh the World Through Storytelling

Convince & Convert

According to Coca-Cola, the corporate website is dead. Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. However, they’re most likely not expecting it from companies on a corporate website.

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9 Essential Skills for SaaS Growth Marketers

Tomorrow People

In the early days of modern marketing, highly artistic hand illustrators collaborated with wordsmiths to create beautiful magazine ads and memorable billboards. Another example of growth marketing comes from Facebook. A very broad remit, CX covers all interactions with customers, from website and emails to sales and the product itself.