Chris Koch

OCTOBER 12, 2009

Lots of statistical analysis about the relative growth rates of Facebook and Twitter and the slowing of uptake for both. What happens as thousands of small and medium-sized newspapers and magazines disappear? Of course, I’m talking about Google, which sucks cash out of businesses just like the newspapers and magazines used to.

Social Media 100

Social Media Media Paid Search Agency Viral Marketing 100

Chris Koch

MAY 21, 2010

Have you ever noticed that your Facebook profile page looks like one of those horrible qualification forms that we make our customers fill out? If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. come at a price. This is a disaster if you ask me.

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

DECEMBER 10, 2012

The utility would be in making that easier to do than it is now (going to vendors for customer references, calling up their networks of peers for recommendations and advice, sifting through analyst reports and trade magazines, going to trade association events).

Peer-to-peer 100

Peer-to-peer B2B Social Media Mobile Marketing 100

Chris Koch

JUNE 26, 2009

To me, it’s the missing link between monitoring blogs and connecting with people through social networking sites like LinkedIn and Facebook. Transfer Twitter relationships to LinkedIn and Facebook. There are all sorts of opinions about whether LinkedIn or Facebook is better for business contacts.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Chris Koch

JANUARY 22, 2010

This is what it would cost to place an ad in a magazine vs. the cost of getting the story placement. LinkedIn and Facebook have groups where you can post elements of your blog post as a question, or post the entire thing as a news item. Again, tough to isolate PR’s role. Value of earned media.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Chris Koch

NOVEMBER 20, 2009

Trade magazines are imploding as marketers continue to pull out of print advertising. We’ve seen a dramatic rise in the percentage of B2B marketers that say they’ve built online communities themselves or through third parties such as LinkedIn and Facebook. The trade press is dying.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100