Remove sales
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Demand Generation Vendors Offer Few Social Media Applications

Customer Experience Matrix

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. These can be loaded into sales and CRM systems to make them easily accessible. Results can be imported to sales automation and CRM files to update and enhance their profiles.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The failure of freemium (though not open source) offerings from LoopFuse and Genius are strong evidence that being free is not enough. David Hurley, the open source industry veteran behind Mautic, argues that marketing automation has just now become widely enough understood for many marketers to purchase it without a lengthy sales cycle.

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LoopFuse Captures More Web Traffic Data

Customer Experience Matrix

Summary: LoopFuse has extended its system to capture more Web traffic data, which lays the foundation for future analytics. LoopFuse recently released its latest enhancements, which it somewhat grandiosely labels as making it “ the First and Only Marketing Automation Solution with Inbound Marketing ”. All of these are valuable reports.

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How to Excel With the Most Underused Marketing Automation Features

Hubspot

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Lead nurturing is a fantastic way to continue moving your leads through the sales and marketing funnel. Lead Nurturing. The Solution.

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Marketing Automation Trends for 2010

LeadSloth

Sales & marketing alignment. Matthew Quinlan , VP Field Operations, Loopfuse. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. Methods to the madness: Everybody has methodologies, Sales has SPIN, Customer Centric, etc. Creation of buyer-centric content.

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Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Loopfuse , June 30, 2010. Sales Leadership: Time Management Tips - Your Sales Management Guru , November 29, 2010. What’s a Facebook fan worth? Nurture The Leads In Your Sales Funnel – On Social Media - Lead Views , August 27, 2010. Sales Prospecting Perspectives , February 8, 2010.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Facebook Marketing Tips and Tactics. Facebook Advertising. Crowd-sourcing moves into the mainstream. It’s inspired a movie. It’s inspired a movie.