KoMarketing Associates

APRIL 1, 2020

This includes Facebook, Twitter, and LinkedIn in particular but there are plenty of examples of other popular social media sites appearing in branded results as well. Blog Posts supporting long-tail keyword opportunities. A Professional Social Media Presence. Community Involvement. Final Thoughts. Where can you start?

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Biznology

OCTOBER 17, 2017

As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat. So we focus on reaching the long-tail.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Unbounce

JUNE 1, 2021

Your curiosity got the best of you for one second , and now that cringe-worthy tee is following you around, cozying up next to your cousin’s baby announcement on Facebook, and squeezing in between your friend’s selfies on IG. The text mentions three long-tail keywords: Portfolio management Property listings Property pipeline.

Cost per Acquisition 138

Cost per Acquisition Paid Search Agency Ads Examples 138

Biznology

JULY 28, 2015

Gerris Corp , the latest iteration of my career, is a hybrid of personal billable hours and a collaboration with partners, professionals, and a global, decentralized staff. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.]. At least, right now, it’s a one man band.

Research 80

Research Process Long Tail Marketing Blogger 80

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. Step 2: Make a List of Long-Tail Keywords Based on These Topics.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

KoMarketing Associates

OCTOBER 20, 2015

Portability and function have become more important for the average person than having a powerful desktop environment. 44% of Facebook users only access the site by a mobile device – this accounts for more than 650 million users. 57% of advertisers budgets for Facebook are being allocated for mobile usage.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Hubspot

JANUARY 29, 2024

You want to cast as wide a net as possible — prioritize volume over personalization when communicating with prospects.” The Right Advice Sales is an inherently personal practice, so naturally, prospects are going to be most receptive to communication that has some kind of personal touch. Let’s dive in. Always be closing, baby!”

Blast Campaigns 54

Blast Campaigns Impressions Custom Publishing Software 54

QuanticMind

DECEMBER 5, 2019

Personalization. Personalization has become very important in many different aspects of the travel industry. Regardless of whether someone is traveling for business or pleasure, they appreciate and expect personalization, and businesses are doing everything they can to incorporate it into their service.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Martech Advisor

DECEMBER 17, 2019

Here’s your way into a super successful 2020–2025: D2C Companies Will Move Away From Facebook Advertising. A ton has been written this past year about how D2C companies were leaving Facebook because of rising prices to advertise on the platform. ” Personalization Must Be Top of Mind.

Advertising Agencies 143

Advertising Agencies Trends Paid Search Agency Budget Programs 143

Onalytica B2B

NOVEMBER 15, 2018

Knowing how to help your employees become more influential is a win-win scenario where your employees can build their personal brand, all while increasing advocacy and coverage for your brand. Typically, more active on LinkedIn but no other platform other than personal social networks. Read on to learn how. Networkers.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Optinmonster

FEBRUARY 21, 2024

Put in the work today, and your posts will bring you tons of traffic for a long time to come. Then, he made this long listicle even better by splitting the ideas up into 7 different sections. Then, he hoped to get long-term search engine traffic as a result. The beauty of organic traffic is that it virtually never dies.

Paid Content 74

Paid Content Traffic Webinar Metrics Marketing & Strategy 74

KEO Marketing

JUNE 15, 2017

Not only should you optimize your content for the basic keywords your targets search for, but include long tail keywords. Include relevant keywords and long tail keywords in your title, content, meta title, and meta description for the best impact. SEO practices help you rank higher and have a better search volume.

Lead Generation 78

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 78

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Valasys

MAY 25, 2023

Craft a concise and impactful statement highlighting the key benefits your offering brings customers while personalizing content to improve retention and gain brand loyalty. Break down long paragraphs into shorter, digestible chunks to enhance readability.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

ClearVoice

JULY 5, 2022

Email newsletters, for instance, offer a way to ask your subscribers to share their most prevalent personal or business challenges. Online communities, such as Facebook or LinkedIn groups, offer a wealth of opportunities to discover the questions, concerns, and challenges people in your target audience are facing.

Keywords 52

Keywords SEO Lead Scoring Lead Ranking 52

A Better Jones

AUGUST 13, 2019

Put a tail on it. If you’ve got a keyword that you really want to use, but are worried about its high difficulty score, increase its search potential by combining another word or two and creating a long-tail keyword. The more detailed your long-tail keyword, the better chance you have of ranking it with.

SEO 53

SEO Long Tail Marketing Content Keywords 53

Buffer

DECEMBER 14, 2022

And, although social media posts on TikTok, Instagram, Facebook, and the like were not indexed by Google in the past, they now show up in the search engine results page – or SERPs. Getting inspiration from others is never a bad thing, as long as you aren’t copying them and your ideas remain original.

SEO 109

SEO Keywords Long Tail Marketing Guidelines 109

Goodish Agency

MARCH 10, 2021

What we need to keep in mind is that SaaS companies have relatively long sales cycles, with the onboarding process serving a crucial role. These processes can now be really personalized, providing specific tools and mediums to specific leads gently pushing them to complete their customer journey. Market Segmentation Tips.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

Biznology

APRIL 26, 2016

When it comes to campaigns like this, I get the explicit OK for me to leverage my own personal social networks — that’s why I work so hard on developing my 79 Klout — because the only online influencer I can 100% rely on is me. Facebook : /chrisabraham 5k followers. Share on Facebook. Like Facebook Page.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Directive Agency

APRIL 11, 2018

You’re going to want to take the biggest person — West Marine — and by using the advanced filters in SEMrush, you’re going to look at all the keywords that they rank for. Then, take all of the “ long tail keywords ” — keywords that have more than 3 words. Average word count.

Research 40

Research B2B Marketing Long Tail Marketing Tools 40

Valasys

FEBRUARY 5, 2024

By targeting local customers through digital channels, businesses can connect with their target audience in a more personalized and localized manner. AI-powered chatbots, personalized recommendations, and targeted advertising are just a few examples of how AI will enhance digital marketing strategies.

Marketing AI 40

Marketing AI Internet Marketing Lead Scoring Lead Ranking 40

Sprout Social

MARCH 30, 2020

As we’re scrolling through our Twitter or Facebook feeds, we’re passing by dozens of headlines in a matter of seconds. Get personal with “You,” “We” and “I” Perhaps one of the easiest ways to connect with readers is by addressing them (and yourself) directly. Think about it.

Work Management 140

Work Management Content Marketing Management Case Studies 140

Unbounce

APRIL 10, 2019

According to the Baymard Insitute, 26% of customers report abandoning their purchase because the checkout process was too long or complicated.). You can even add a personalized greeting and intro to these newsletters for an even bigger impact. There’s plenty of proof this works, including this case study from Facebook Business.

Optimization 111

Optimization Conversion Practices Lead Scoring 111

Hubspot

NOVEMBER 6, 2019

This is a good example of contextual targeting because Google used the person's location, so your ad is only showing up to people who are in the vicinity of your shop. Later that night, I go on Facebook, and all I see are ads for hiking boots and running shoes. And, let's be honest -- I'm always in the market for new shoes.)

Ads 81

Ads PPC Long Tail Marketing Keywords 81

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Ten states have filed a lawsuit against Google and Facebook parent company Meta charging them with colluding to force out competition in the online advertising sector.

Advertising Agencies 109

Advertising Agencies Paid Content Cost Per Thousand Advertisements 109

seo.co

JULY 11, 2022

With an advertisement – whether it’s a Facebook ad or a billboard – you’re targeting lots of people. You know this kind of person needs your help. Long-tail keywords are where you’ll find the most success. The majority of these people are not actively looking for your services. In order to stand out, you must dig deeper.

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

Valasys

NOVEMBER 23, 2022

Looking at things more practically, when a person searches for a nearby restaurant, they are likely to pick out one of the top most options. As a result, you should concentrate on gathering feedback for various platforms like Facebook, Yelp, Thumbtack, Foursquare, and Angie’s List. Concentrate on building local links.

SEO 40

SEO Lead Ranking Lead Scoring Long Tail Marketing 40

Semcasting

APRIL 11, 2018

As we set up to hear and (perhaps in part) judge two days of Congressional testimony from Mark Zuckerberg of Facebook – he released his prepared remarks that outline Facebook policies and the litany of actions the company has taken to secure the data they collect from users.

Opt-out 56

Opt-out Ad brokers Opt-in Long Tail Marketing 56

EMagine B2B Blog

APRIL 29, 2019

When we work with our clients, we not only help them develop the right SEO strategy to grow their brand, we also work towards building a long-lasting relationship with them by providing ongoing education on the SEO process. Client education is key for long-term, sustainable SEO success. EX: Facebook, Oprah, The White House.

SEO 88

SEO Practices Best Practices Top of Funnel 88

Parse.ly

JULY 29, 2021

They publish owned content through IGTV to spotlight first-person experiences from guests. They also use paid video ads and featured videos on Facebook to encourage sharing of travel stories and get people thinking about vacations. Feature brand champions in videos and create first-person guides to hidden gems.

Top of Funnel 59

Top of Funnel Paid Content Webinar Metrics Optimization 59

Unbounce

SEPTEMBER 16, 2021

Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages. Google, Facebook, Youtube, Bing, LinkedIn). Image courtesy of Kajabi.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Hubspot

MARCH 11, 2018

To answer that question, a panel of social media experts -- Teen Vogue 's Rajni Lucienne Jacques, Facebook's Tutti Taygerly, and Instagram's Joshua Dickens -- shared their insights on what followers want the most in today's climate, in a discussion moderated by Work & Co's Gene Liebel. What Followers Want. Communities. Seriously.).

Social Media 78

Social Media Media Peer-to-peer Privacy 78

Hubspot

JULY 8, 2013

Yesterday, ABC News reported that after 6 months of beta testing and user feedback, Facebook will start rolling out Graph Search to all U.S. Over the past six months of user testing and feedback, Facebook has made several improvements to the feature, including things like speed of search and accuracy. users with English settings today.

Facebook 28

Facebook Privacy Long Tail Marketing Search Marketing 28

Biznology

JANUARY 17, 2012

No matter how much money you spend on a graphic designer, a social media expert, and a community manager, you may very well not find the kind of success you want and expect from your investment in social media and social networks such as Facebook , Twitter , Google +, YouTube , and Pinterest. You need both quantity and quality of Likes.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Outbrain

JUNE 16, 2022

Just by internalizing these points, you’ll go a long way to understanding how CTR works, and what you can do about your CTR to make it better than it is today. Better ad copy can go a long way to boosting your CTR Keywords count – a lot Testing is the way to success Know your audience. What’s a “good” CTR? Does CTR affect your SEO?

CTR 52

CTR Clickthrough Ideal Customer Profiles Lead Scoring 52

Unbounce

OCTOBER 1, 2019

Optimize their paid search and social campaigns (specifically Google and Facebook) using targeted messaging. The Challenge: Get More Couples Registered on Zola Using Google & Facebook Ads. Improve their conversion rates on advertising traffic by anywhere from 5% to 20% over website pages.

Paid Search Agency 111

Paid Search Agency Landing Pages Planning Work Management 111

Convert

DECEMBER 16, 2020

Furthermore, these small changes can ensure substantial savings in the long run. They ran one Facebook ad to two different landing page variations. No other space allows you (yet) to access your audience in quite such a personalized way. They can be equally effective as a full redesign, without the cost and inconvenience.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105