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Make your tweets beautiful with the help of the Twitter Cards Validator Tool

Biznology

Last week I showed you how to tame the Facebook dragon in The Facebook Sharing Debugger Is An Essential Content Marketing Tool. I cross-posted the article onto LinkedIn and the lovely Beth Farris chimed in with some Twitter Cards Validator Tool school : So, yes, there is a Twitter validator , the Twitter Cards Validator Tool.

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Remember LinkedIn for social media marketing

Biznology

In spite of all those campaigns, all those clients, and all those hours, I tend to spend all of my energy on blogs, bloggers, Twitter, Facebook , Pinterest, and even reddit, message boards, fora, and email lists before I spent time on maybe the most powerful top-down influential platforms in the social media- and social networking- sphere.

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Why every business needs a social media business audit

Biznology

In that case, here’s a checklist to get started: Facebook (page and personal). Are all the descriptions, bios and URLs uniform? Example: Facebook Company Page – because I have a good number of likes on each Page post. LinkedIn Personal Profile – because I get a lot of requests to connect from potential business partners.

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If you post it will they come?

Biznology

So, the moment I post this onto Biznology, I’ll do the following: I’ll run over to Facebook’s Sharing Debugger to make sure all my shares will look right. Pop over to both Google Add URL and Bing Add URL just in case Biznology doesn’t have their act together. Share If You Post it Will They Come ?

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My online influencer research and engagement process

Biznology

I upload big batches of keywords and then take the results and chop off the fat and then take the resulting URLs and upload them to GroupHigh, where their powerful app takes those blog URLs a thousand at a time and populates each one with all of its related social media metrics. So, it’ll dig as deeply and broadly as possible.

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When I cross-post I do it mostly by hand (you should too)

Biznology

And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. Google+, Facebook, and LinkedIn tolerate duplicate posts badly because of their algorithms.

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The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started

Biznology

The audit should include things like: URL, traffic or followers, activity, purpose of the asset, and any other easily collectable metrics that will help you determine which accounts are worth keeping. Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc).