Industrial Marketing Today
MARCH 12, 2012
The study done by GlobalSpec reported “Only 22 percent of industrial companies use Twitter, which reflects its low value among engineers as a social media resource.”. It is a lot easier to set up free Twitter, Facebook and LinkedIn accounts and use them to promote products and announce new ones.
Industrial Marketing Today
JULY 29, 2009
Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. I use LinkedIn and Twitter quite a lot in my online networking and sure, I’ve grown my network in a short period of time.
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Industrial Marketing Today
AUGUST 16, 2011
I’ve read a few articles and blog posts about how some manufacturers are using Twitter, LinkedIn and Facebook to listen, engage and market to their customers. They actively use YouTube, Facebook and Twitter. However, these have been from other industrial marketing consultants like me.
Industrial Marketing Today
AUGUST 10, 2012
73% of the respondents use LinkedIn, 55% use Facebook and 40% use Twitter However, only 17% of these companies are satisfied with their social media efforts. 47% of the industrial companies spend more than a third of their overall marketing budget online.
Industrial Marketing Today
OCTOBER 26, 2010
A word of caution here about social media marketing – yes, it is easy and free to set up Twitter, Facebook and LinkedIn accounts but it is not cheap, and neither is it quick to achieve measurable results. Social media marketing. Search engine optimization (SEO). B2B Email marketing.
Industrial Marketing Today
DECEMBER 15, 2011
When it comes to social media, Twitter trumps all other channels for content distribution. 74% of B2B content marketers reported using Twitter followed closely by LinkedIn (71%), Facebook (70%) and YouTube (56%). Then have that person edit the content into compelling blog posts.
Industrial Marketing Today
OCTOBER 20, 2011
Blogging and mainstream social media sites like LinkedIn, Facebook, Twitter and YouTube get all the attention these days. Instead, consider starting a group on LinkedIn with a focus on your niche. What about good ol’ community forums? Community forums have been around a lot longer than the newer social media channels.
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