Directive Agency

SEPTEMBER 12, 2019

Lookalike audiences are available on various ad platforms, but today we’ll discuss how you can create them on Facebook, LinkedIn, and Google Ads. The first step is to make sure you have created and set up your Facebook pixel if you plan on using your website data. Utilize this audience in an upcoming Facebook campaign.

Paid Search Agency 40

Paid Search Agency Linkedin Facebook Ideal Customer Profiles 40

Optinmonster

JANUARY 13, 2021

Are you looking to boost traffic on your site using push notifications? In this article, we’ll show you how to easily create push notifications to boost traffic and conversions on your WordPress site. These messages are clickable and will take the user to the desired URL. Here, you can enter your site’s name and URL.

Traffic 78

Traffic API Click Rate SMS 78

seo.co

FEBRUARY 1, 2023

If you expect foot traffic from your website, you probably want to be the first to use local SEO. Local Profiles on Google Creating profiles in Google is the first thing that any business wanting local traffic must do. You also want to set up profiles on other social media platforms like Facebook and LinkedIn. Why’s that?

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Optinmonster

FEBRUARY 23, 2021

Do you want to create a personalized popup for greeting website visitors from Facebook? Whether you’re running a Facebook ad campaign or just looking to drive more organic traffic, you can create campaigns targeted specifically to visitors from Facebook with a custom popup. How does it work?

Facebook 64

Facebook Marketing Websites Template Display 64

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

Zoominfo

APRIL 30, 2018

And many recruiters on LinkedIn , for example, have found the leading platforms to be oversaturated. Determine your top traffic sources. One primary function of web analytics is to tell you where your site traffic comes from. Common traffic sources include: Organic traffic (from search engines like Google and Bing).

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Digital B2B Marketing

FEBRUARY 23, 2012

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. To see tweets that include links to a particular page on Topsy, the URL is [link] + “Your Page URL” (without the + or quotes). shortened URL.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Go Beyond SEO

FEBRUARY 20, 2023

According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. This is because LinkedIn allows lawyers to promote themselves professionally, and because of its popularity within the legal profession.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. The most commonly used B2B social media platforms are Twitter, Facebook, LinkedIn and Instagram. You might be asking questions such as “How long should a blog post be?”

Content Marketing 127

Content Marketing Paper Content SEO 127

Parse.ly

AUGUST 22, 2019

Let’s compare the size of each platform’s user base in monthly active users (MAUs) with the average monthly referral traffic it sent to Parse.ly’s network in 2019. The opposite of this is unidentifiable social traffic, or dark social. Facebook undoubtedly has the lion’s share: 2.23 By measurable, I mean identifiable.

Social Media 81

Social Media Traffic Media Privacy 81

Martech

OCTOBER 12, 2022

It tells you specific information about how your traffic is coming to you. Things like: Where is the traffic coming from? These include: utm_source — Where traffic is coming from. Sample sources can be facebook, google, twitter, linkedin (UTM source and medium elements must always be lowercase). How does it work?

Marketing Analytics Tools 105

Marketing Analytics Tools Tagging Analytics Google 105

The Lead Agency

APRIL 14, 2020

When operating in the B2B marketing world, we typically lean on LinkedIn as the primary social channel. Facebook is considered as the B2C playground, flooded with ads from our go-to brands. However, Facebook shouldn’t be disregarded for B2B businesses, and we have the stats to back it up. Hubspot reported that there are 2.38

Facebook 62

Facebook B2B Marketing Paid Search Agency Campaigns 62

Go Beyond SEO

FEBRUARY 20, 2023

According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. This is because LinkedIn allows lawyers to promote themselves professionally, and because of its popularity within the legal profession.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

SmartBug Media

MARCH 4, 2020

If you’re a marketer, your job doesn’t stop at driving traffic to your site. Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. What Are UTM Parameters?

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Brandwatch Marketing

MARCH 7, 2023

Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 Facebook accounts for 53.1%

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Optinmonster

MAY 11, 2020

Do you ever sit back, look at your traffic in Google Analytics, and wonder: “Wait a minute. Where’s this traffic coming from?”. In this post, we’ll be tackling UTM parameters and how they can help with your traffic attribution. More specifically, we’ll look at: What is traffic attribution. What Is Traffic Attribution?

Cost Per Click 92

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 92

SmartBug Media

NOVEMBER 24, 2021

With so many businesses vying for attention in a crowded online marketplace, it can be difficult for new websites to stand out and attract the traffic they need to succeed. Highly targeted traffic: A slow but steady stream of inbound traffic makes for a low-risk way to grow your customer base organically. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. Specific URLs. It’s where users get the most information and determine if the product or service is right for them. Google Ads Keywords, Ad Groups and Campaigns.

Advertisements 207

Advertisements Advertising Optimization Google 207

The Lead Agency

JUNE 2, 2019

Facebook is the go-to for B2B businesses, with 89% of B2B companies using the channel to generate leads. However, as Facebook’s algorithm changes continue to limit the organic reach of posts, it’s important for brands to look for other channels to promote their products and services.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

Sprout Social

NOVEMBER 11, 2021

Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. While you may already have their email information, now you’ll know their LinkedIn handle, and that they had another touchpoint with your brand specifically on social media around your annual conference. Website & URL tracking.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

RebelMouse

JUNE 2, 2023

You can filter by the following parameters to drill into the data: Page path (page URL) Author Channel Device Layout Social Platform Primary Section Primary Sections, Authors, Primary Tags This page of our Looker Studio dashboard allows you to see which Primary Section/Author/Primary Tag is performing the best during a specific timeframe.

Advertising Mediums 52

Advertising Mediums Loyalty Comparison CTR 52

Webbiquity

AUGUST 23, 2011

Every blogger wants more traffic. So where does blog traffic come from, and how does this change over time? What’s important here isn’t the specific results from this blog, but what those results say about how to get more traffic to your blog. Direct and referral traffic are highly correlated. How to get it?

Traffic 100

Traffic RSS Social Media Social Networks 100

Optinmonster

DECEMBER 21, 2023

This is what drives that immediate flood of traffic to a new product launch. A guest post on a high-traffic blog can send you hundreds of subscribers overnight and continue sending traffic your way long-term. The more you write, the higher your chances of getting opportunities that will generate the right kind of traffic.

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Unbounce

AUGUST 4, 2020

That means a lower cost per click and higher conversion rates when compared to sending traffic to a website. Landing pages won’t have any direct impact on the Expected CTR or Ad Relevance components of your Google Ads Quality Score, but the domain and URL you show in your ads may indirectly help or hurt your click-through rates.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

Martech Advisor

AUGUST 21, 2019

Increasingly, a new category of customer traffic is coming into focus. Let's look at how dark traffic is impacting your marketing outcomes, and how you can get started with dark social tracking for better marketing attribution. This could be Facebook Messenger, WhatsApp or WeChat, or even a simple text SMS.

Marketing Attribution 79

Marketing Attribution Social Marketing Activities Marketing Analytics Tools 79

Optinmonster

NOVEMBER 18, 2019

Are you searching for the best Facebook feed plugins for your website? Adding one (or more) of these plugins to your website lets connect with your audience at a much deeper level and attract more traffic. In this article, we’ve picked a variety of the best free and paid Facebook feed plugins that you can get started with today.

Facebook 56

Facebook Marketing Websites Best Practices Lock-In 56

Metadata

SEPTEMBER 28, 2021

Run conversation ads on LinkedIn without an incentive. For example: don’t serve demo request ads to an entirely cold audience that would benefit from sponsored content on Facebook or LinkedIn, instead. Ad Objective : Conversion / Lead Gen Ad Channel : LinkedIn, YouTube, Facebook, Discovery, Display. Here’s how.

ABM 98

ABM Account Based Marketing Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

Run conversation ads on LinkedIn without an incentive. For example: don’t serve demo request ads to an entirely cold audience that would benefit from sponsored content on Facebook or LinkedIn, instead. Ad Objective : Conversion / Lead Gen Ad Channel : LinkedIn, YouTube, Facebook, Discovery, Display. Here’s how.

ABM 98

ABM Account Based Marketing Demand Campaigns 98

SmartBug Media

MAY 6, 2020

Facebook and Google both have retargeting technology that allow you to show ads to prospects after they visit your site. Larry Kim from WordStream shared some secret sauce tips at SearchLove Conference in Boston on driving conversions from Facebook, Twitter, and LinkedIn. Retargeting. Video Promotion.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Circle Studio

JUNE 23, 2022

In fact, failing to optimize your blog posts and landing pages for search engines could cost you a lot of traffic and missed opportunities with potential clients. Here are some SEO best practices to follow: • Include a descriptive URL that includes primary keyword (<90 characters). on LinkedIn. Leverage paid amplification.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Scoop.it

JUNE 29, 2021

If you build a website and want it to generate traffic and conversions, you have to give it some continued attention. Anyone who tells you that you simply launch a website and the traffic will come is confused (at best) or intentionally misleading (at worst). Most people are familiar with Facebook news feeds.

Marketing Websites 68

Marketing Websites Curation Aggregators Social Media 68

seo.co

JUNE 8, 2021

And talk to your SEO team about other ways to increase organic traffic with your site to attract more customers. Create free accounts on YouTube, Facebook, Twitter, Linkedin, and Pinterest for your website. Website buyers usually like to see that you own all of the primary domain extensions for your URL. Make A Website.

Domain 98

Domain Work Management Copyright Ideal Customer Profiles 98

illumin

SEPTEMBER 20, 2023

This can mean attributing landing page views with specific social posts , demo requests with paid ads, and organic traffic with blog posts. The content formats that are successful in driving traffic and sales enablement efforts. It provides free information about website traffic, user behavior, and conversions.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

LeadSquared

NOVEMBER 22, 2019

Do you analyze cross-platform attribution for leads influenced by Google on LinkedIn and vice-versa? To achieve that, you must check everything – your traffic, CTR, impression share and the landing page. How Facebook ad frequency depends on the quality of leads? Do you use Facebook / Instagram Ads for B2B?

PPC 52

PPC Lead Ranking Planning CTR 52

Brandwatch Marketing

JANUARY 2, 2019

Facebook Messenger and Whatsapp handle 60 billion messages a day. Facebook: 2.072 billion users. LinkedIn: 500 million users. Only 20 Fortune 500 companies actually engage with their customers on Facebook, while 83% have a presence on Twitter. Facebook now sees 8 billion average daily video views from 500 million users.

Statistics 111

Statistics Social Media Media Mobile Advertising 111