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6 LinkedIn Ad Features We Are Thankful For In 2020

KoMarketing Associates

COVID-19 has forced advertisers to quickly adapt to new marketing strategies as customers adjust to their new social distancing life style. In a year where some ad platforms have made life harder (I’m looking at you Google ), I’d like to send a big thank you to the company that has been making strides to improve advertising in 2020: LinkedIn.

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LinkedIn and Email Campaign: The Growth Hacking Duo For Supercharging Growth

SendX

LinkedIn and email marketing landing pages are two of the most popular platforms for organic lead generation. Although LinkedIn is considered more casual than a typical email marketing landing page, they’re both used for professional correspondence. Why Use LinkedIn? It’s big, and there’s no doubt about it.

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A 20-Point Checklist for B2B Marketing on LinkedIn

KoMarketing Associates

B2B marketing on LinkedIn has come a long way. And LinkedIn is good for much more than just job seeking. Success on LinkedIn requires a certain amount of effort and strategy. This is not a platform you’ll do well on if you just repost whatever you’ve just published on Facebook or Instagram. Not this: [link].

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LinkedIn Company Pages: 7 Features To Make Your Page Even Better

KoMarketing Associates

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. LinkedIn Company Pages are playing a larger and larger role in marketers’ social media strategies , too. That’s changed.

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5 Best Practices When Creating a LinkedIn Company Page

KoMarketing Associates

LinkedIn currently has about 660 million users on their site, according to their about page. Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results for their branded terms. LinkedIn wants companies to fill out their page information.

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3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

It’s easy to add an update on LinkedIn and Facebook, right? Everything is more visual on social media. Facebook can pose some challenges for display of photos on company pages. If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. Not so fast!

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Ready to take the plunge into Social PPC?