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APRIL 17, 2018

A powerful email call-to-action could make for a VERY lousy social media CTA. . . Let’s check out some CTA strategies that can be utilized on four different channels – email, website, blog, and social media – and then outline some ideas to integrate into your own content promotion campaigns. . Social Media Call-to-Action Strategy.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

APRIL 17, 2018

A powerful email call-to-action could make for a VERY lousy social media CTA. Let’s check out some CTA strategies that can be utilized on four different channels – email, website, blog, and social media – and then outline some ideas to integrate into your own content promotion campaigns. Social Media Call-to-Action Strategy.

Top of Funnel 95

Top of Funnel B2B Landing Pages Advertising Funnels 95

SnapApp

APRIL 25, 2018

N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . . S ophia's LinkedIn | B2B SaaS Consultant. . Data is at the tip of everyone's tongue these days—GDPR compliance, Facebook being Facebook, etc. traditional social media advertising like buying Facebook ads). Nandini Jammi.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

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APRIL 25, 2018

N andini’s LinkedIn | B2B Copywriter & Product Marketing Consultant. S ophia’s LinkedIn | B2B SaaS Consultant. Data is at the tip of everyone’s tongue these days—GDPR compliance, Facebook being Facebook, etc. traditional social media advertising like buying Facebook ads).

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

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NOVEMBER 2, 2017

You can access this information from a number of sources, including forums, discussion boards, social media groups, and even your own frontline sales reps: . . Email is clearly the most popular followed by a number of social channels. . But, this is just the tip of distribution iceberg. Source ). .

Top of Funnel 96

Top of Funnel Sales Management Lead Scoring Lead Ranking 96

SnapApp

FEBRUARY 13, 2018

On the internet, this is synonymous with expanding your reach from just a website to multiple channels: SEO , email, social, PPC, and more. . If you’re in the right place at the right time, a targeted message could tip the lead over the edge and convert them into a customer. . Source ). . For example: . A physical store.

Marketing & Strategy 63

Marketing & Strategy Marketing Strategy Examples Multi-Touch Attribution 63

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JULY 19, 2017

Some of these will suggest using interactive content – because it’s versatile and engaging – but many of these tips are modern updates to techniques that have worked for ages. . Keep that goal in mind as you read the rest of this article, then zero in on the tips that will nudge you toward that goal. Grow your speaking audience?

Planning 54

Planning B2B Marketing Opt-out Vendors 54

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OCTOBER 8, 2015

In conjunction with their book No Ordinary Disruption , McKinsey launched an online quiz " Intuition Reset " that challenges their audience’s perception of economic and social trends. This kind of quiz capitalizes on social sharing, while capturing impactful data on their readers. Cornerstone OnDemand. General Electric.

Paid Search Agency 48

Paid Search Agency Companies Top of Funnel Microsite 48

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MAY 28, 2015

Here are our recommendations for really valuable reads for modern marketers in the past week: Salesforce: How to Find and Engage with Your Target Customers on Social Media. Simply having strong social media pages with daily posts will not create a strong interaction with customers. But there’s something missing: customer engagement.

Marketing Budget 48

Marketing Budget Lead Ranking Budget Programs Marketing Budget Creation 48

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DECEMBER 14, 2016

Social shares and inbound links to the page are strong indicators of quality to Google, as are click-through rate (from organic search) and possibly even bounce rate. So, be sure to make your content easily shareable, so it can get plenty of social shares, and get lots of inbound links to your content. Back to top. Mandy McEwen.

Paid Content 62

Paid Content B2B Marketing Sales Management Trends 62

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JULY 7, 2017

Recently, after clicking on a Facebook ad for a product I've been considering, I was offered the chance to complete an interactive quiz to help the seller best identify which version of the product would be best suited for my particular needs. According to Kissmetrics , "Quizzes are the most engaging type of content on Facebook.".

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118

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JANUARY 30, 2018

Infographics are a secret weapon you can use to get tens of thousands of social shares and loads of high-value links from authority websites. . Its funny, irreverent style and cartoonish design landed it over 30,000 social shares. . Infographics are Liked and Shared on Social Media 300% More Than Any Other Type of Content. .

Traffic 125

Traffic Lead Scoring Lead Ranking Sales Qualified Leads 125