Remove social

Digital B2B Marketing

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Optimizing your content for search and distributing it through your own social and email channels is just the starting place. Social Advertising. Tip: don’t add hashtags to your promoted tweets, you will end up paying every time someone clicks your linked #hashtag! LinkedIn Sponsored Updates. Facebook Ads.

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LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

Digital B2B Marketing

Have you felt like social advertising just wasn’t right for your B2B marketing? If so, LinkedIn’s new Sponsored Updates may just change your mind. This looks like the most compelling social advertising offering yet for B2B marketers. Up until now, advertising on LinkedIn was just advertising.

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8 Tips for Evaluating B2B Online Advertising Opportunities

Digital B2B Marketing

Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? These eight tips will give you new ways to evaluate publishers without relying on publisher’s own audience research, which usually cannot be compared across sites. Is the content original and thoughtful? Is it well written?