B2B Marketing Traction

NOVEMBER 11, 2014

It’s easy to add an update on LinkedIn and Facebook, right? Everything is more visual on social media. Facebook can pose some challenges for display of photos on company pages. If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. Not so fast!

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

AUGUST 15, 2011

More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?” The wall on your Facebook company page offers a lot of opportunity. Read my previous blog entry for more ideas: 8 Social Media Marketing Ideas for Your Trade Show Exhibit.

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

JUNE 28, 2012

Here are some tips on how to set up your categories from the beginning so that you don’t have to rework and redo them too much. I don’t remember which one said it, but the tip was to make your blog categories match the services (and/or products) you provide and write directly to what you do.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

JANUARY 3, 2014

Your presence on social media and how others share your content makes a huge difference. When news coverage of Pope Benedict XVI showed his final tweet as he was leaving for Castle Gandolfo, I felt Twitter reached a tipping point ( it very well could have been much earlier ). Get more visual. Plus, it’s Google!

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

JULY 2, 2014

It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action. In this post I paint a picture and show and explain the eight elements of the perfect post, so it’s easy for bloggers to visualize. This surprised me!

Opinions 100

Opinions Paid Search Agency Studies Blogger 100