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Tips on how to use LinkedIn for Better Lead Generation

B2B Lead Generation Blog

Have you ever wondered about how can you use LinkedIn for better lead generation and business. In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? Why are you running a LinkedIn program? development?

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. Marketing with LinkedIn.

Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords.

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3 Tips for Creating Great Posts on LinkedIn and Facebook

B2B Marketing Traction

It’s easy to add an update on LinkedIn and Facebook, right? Everything is more visual on social media. Facebook can pose some challenges for display of photos on company pages. If that happens, you can upload a custom size of the photo or image as I did in this example above of a Facebook update. Tips: 1.) Social Media/Web 2.0 Not so fast!

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Facebook may be fighting back , but time will tell regarding its true intentions and objectives on that front. Want a Job? links.”

Are LinkedIn Groups experiencing a crisis?

Biznology

After all of the changes LinkedIn has made to groups, it’s no wonder LinkedIn users and social selling experts are questioning the value of LinkedIn groups for sales and marketing programs. It makes you wonder if LinkedIn groups will experience the same fate as Google+ Communities , deserted after members go elsewhere for relevant discussions and cutting-edge content?

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5 Big tips to make LinkedIn ads work for you

grow - Practical Marketing Solutions

LinkedIn is today’s B2B media powerhouse. If you are a B2B marketer, in nearly any sector, chances are you are paying attention to LinkedIn, as well you should. LinkedIn brings three things that make it stand out from other B2B media companies. According to comScore’s July 2015 rankings, LinkedIn is the 15th largest media property in the US. Scale. Scale.

3 Social Media Marketing Tips For 2014

It's All About Revenue

by Lauren Harper | Tweet this 2013 was truly a social year. New social platforms continue to emerge, and budgets have swelled, as more companies are beginning to embrace social media presence.  A reported 78% of companies now have a dedicated social media team. Social advertising is also on the rise with an estimated  $10.24 Billion dollars spent in 2013.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2

Webbiquity

As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google. And while its primary marketing value is on the B2C side, more than a third of B2B marketers also rate it as their most active social network. How can Facebook be used to support an SEO strategy? running Facebook ads).

LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

Digital B2B Marketing

Have you felt like social advertising just wasn’t right for your B2B marketing? If so, LinkedIn’s new Sponsored Updates may just change your mind. This looks like the most compelling social advertising offering yet for B2B marketers. Up until now, advertising on LinkedIn was just advertising. Social Advertising, With LinkedIn Targeting.

Lead Generation: 5 tips to generate leads faster on LinkedIn

B2B Lead Generation Blog

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? member of our B2B Lead Generation Roundtable LinkedIn Group was likely dreaming about this when he asked the group for a way to generate leads through LinkedIn that “doesn’t require a lot of time, engagement and endless keyword searches.”. Guess what? Industry. Location.

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. According to recent research , 32% of B2B marketers use LinkedIn to generate leads, versus just 16% who do so on Facebook.

Spring-Cleaning: Social Media Tips & Tricks to Organize Your Accounts

KoMarketing Associates

For social media marketers, spring-cleaning takes on an entirely new meaning. It’s no longer washing windows and scrubbing floors, but it’s organizing social audiences, reexamining the competition, and more. By doing a thorough spring-cleaning across accounts, social media marketers will have their affairs in order for the months to come. Reevaluate Your Social Media Goals.

Infographic: A Marketer’s Guide to Posting on LinkedIn

Contently

It feels like social media editors only have fun on Twitter and Facebook. Those platforms may be the go-to places for celebrities and “sexy” B2C brands—if Denny’s is ever going to be sexy, this is it—but when it comes to B2B marketing, LinkedIn has them beat. The visitor-to-lead conversion rate on LinkedIn is 2.74 percent on Facebook and 0.69

11 Easy Social Media Tips and Tricks

Biznology

Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. While not widely used, QR Codes can be utilized to make access to social media easier. Enjoy! Ask Questions.

30 B2B Social Media Tips for 2016

KoMarketing Associates

As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. The problem is that while a whopping number of businesses have a social media team, the majority of them don’t know how to measure their efforts.

Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing

WindMill Networking

Even though Facebook, LinkedIn and Twitter tend to get lumped into the same general category of marketing, they are actually quite different. Great writing can connect with your audience, so it’s only natural that you should be gearing your updates toward the audiences on your social media platforms. Facebook Updates. LinkedIn. How Can Facebook Get its Mojo Back?

28 (of the) Best LinkedIn Marketing Guides of 2014

Webbiquity

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Kevin J.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

Here''s how many marketers handle their social media strategy: Craft update. Select Facebook, LinkedIn, and Twitter. Users interact and consume content on each of these social media channels differently. So to make the most of these platforms, you need to optimize your posts for each social network. Facebook Best Practices. LinkedIn Best Practices.

12 Social Media Tips for B2B Marketers

Salesfusion

Despite what we may have thought just a few years ago, social media marketing isn’t just for the B2C world. In fact, 56% of B2B marketers now consider social media marketing core to their business, with 30% reporting that social media directly produces ROI, according to Demand Gen Report. How You Approach Social Media Matters. Remember: Social media is a two-way street.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software.

How to Use LinkedIn to Generate Leads

B2B Lead Generation Blog

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. After using LinkedIn to build my own discussion groups, I’ve discovered that using LinkedIn as a lead generator can be a pretty simple process  — if you’re willing to invest a little time sharing your expertise and thought leadership. Here are some ways to make the most of LinkedIn for lead generation: 1. or AOL.

Social media strategy leaders: Tory Starr

Biznology

Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Her work with WGBH, the Boston-area PBS affiliate and their largest prime-time producer, includes social media consulting and support for the station’s television and radio productions. INSPIRATION.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? Get a dog.

How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance

Modern B2B Marketing

Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. So how do you, as social marketer, manage all the broad initiatives without cluttering the company page and inundating your entire audience with irrelevant posts? Here is an example of an A/B test we recently ran on LinkedIn using dark posts.

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. Corporate speak doesn’t work in social channels because you communicate there as a person, not as an institution. LinkedIn gives you 120 characters for a headline, which is pretty generous. Ask Questions. Do you agree?”.

3 Networking Tips with LinkedIn Groups for Business

Writing on the Web

LinkedIn is today to working professionals what Facebook was to college students when it first launched: a networking tool with a specific audience and purpose in mind. Facebook has since degenerated to an all-inclusive social media outlet for friends and family, but LinkedIn still retains its reputation as an online social networking service for the working world.

LinkedIn Power Tips: Give Before You Receive

Writing on the Web

If you’ve noticed, LinkedIn is quickly becoming the social networking site for professionals to connect and do business. Maybe Facebook is better left for your family and friends? Just wondering… I’ve invited Chris Buffaloe of SerenityVA.com to share tips on using the LinkedIn recommendations feature. Recommendations in LinkedIn are social proof.

5 Ways B2B Marketers Can Learn to Love Facebook

Act-On

Are you holding back on Facebook marketing just because you’re in B2B? It was reinforced by what felt like a bait and switch when Facebook killed organic reach. And because most everyone in B2B seemed focused on LinkedIn, I figured I could maybe just ignore Facebook. I had a Facebook page all along, of course. But all my real focus was on Twitter and LinkedIn.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. know—Reddit?

B2B Marketing: 3 simple tips for creating PPC ads

B2B Lead Generation Blog

Copywriting in a confined space can feel more like an art, especially when you consider crafting social media PPC messaging for a highly targeted audience versus search engines ads, in which a keyword strategy impacts your message. Here are three basic tips for creating ads that you can use to help you communicate effectively with prospects. Tip #1. Tip #2. Tip #3.

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Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected

Writing on the Web

How can you use Social Media tips when you’re away from the office for a week? The good news is that it got me thinking about shortcuts and what can be done to extend your reach of online content marketing using social media tips. The danger of sites like Twitter , Facebook and LinkedIn is that they can suck you in and spit you out hours later… and time is money.

Social media tip: People don’t like being collected

Biznology

While it’s really too easy to collect people, it’s even easier to take them for granted — and maybe there’s a tipping point. I have been consulting some bouncing social media babies recently and they’re doing it right. mean, not to brag, but I have been 500+ on LinkedIn since before many of you were born. People don’t like being collected.

55 (of the) Best Social Media Tips, Tactics and Tools of 2010

Webbiquity

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Now that social media has advanced from the “should we do it?&# to the “how do we do it better?&#

25 Awesome LinkedIn Tips for B2B

B2Bbloggers

Shanna Mallon of Straight North, a leader among  Chicago Web design agencies , has shared  25 Awesome B2B Blogging Tips  and 25 Awesome Twitter Tips. Now to complete her “Awesome Tips” series, she takes on LinkedIn. How can you make the most of LinkedIn for your B2B company? What ways have you used LinkedIn to boost your B2B? Enjoy, Jeremy.

How to Master Content Marketing on LinkedIn

Hubspot

There are a few different avenues for sharing information on LinkedIn, but which one is the best method? In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. To help you get a better handle on where and how to execute a content marketing strategy on LinkedIn, keep reading. Social Media Daily

Savvy Speaks: Tips for Engaging in LinkedIn

Savvy B2B Marketing

LinkedIn is sort of the dark horse of social networking; just about every professional we know is on it, but it doesn't get a lot of attention in the media compared to its flashier cousins, Facebook and Twitter. How do you use LinkedIn to your best professional advantage? The Savvy Sisters share their best tips: Stephanie. Are you on LinkedIn ? Jamie.

Expert Tips for Optimizing LinkedIn for Lead Generation

Modern B2B Marketing

by Jason Miller There are certain go-to experts when it comes to LinkedIn strategies for b2b marketing professionals and Neal Schaffer is always at the top of that list. Recently I caught up with Neal and he answered some of the top questions facing businesses who are looking to optimize their presence on LinkedIn. consider every LinkedIn group a public forum for professionals.

6 Important LinkedIn Company Page Strategy Tips

Hinge Marketing

LinkedIn Company Pages are growing in relevance every day as more people start using the platform for both B2B and B2C purposes. So how can you use your company’s page on LinkedIn to see real success? LinkedIn is unique in that most users do not want to be entertained on it. They have YouTube, Twitter, Facebook, Vine, Vimeo, and on and on for that already. eBooks.

7 Social Media Marketing Mistakes to Avoid With LinkedIn

Hinge Marketing

With over 329 million members, LinkedIn can provide invaluable networking opportunities for professional services firms. Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. On LinkedIn? Social Media