The growth of social media coincides with the emergence of a more informed, involved and evolved buyer. study by Nielsen, June, 2010 , showed that “the world now spends over 110 billion minutes on social networks and blog sites&#. It seems everyone is on the social media bandwagon, to share and to seek information on anything, everything and even nothing. The B2B marketers were a little late in warming up to social media, but if recent reports are to be believed, that is a thing of past. According Below are 4 ways of using LinkedIn to get the desired results -. MORE >>

few months ago, I published a post here with my prediction that Facebook would decline in popularity, and that it would do so, in part, because it doesn’t put users first. Some disagreed with my assertion that Facebook as a destination would become a thing of the past. When you’re the size of Facebook, the fall is a long one, so Facebook won’t disappear in the next year. We may even be seeing the first signs in Facebook’s recent decline in traffic  and lower use among kids.) We aren’t loyal to Facebook, though. The facebook futurist MORE >>

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# Given that level of popularity and traffic, it’s no wonder that marketers have embraced Facebook in a big way. What’s curious, however, is that of the top 50 brands on Facebook according to Slate magazine, not one is a b2b vendor. The challenge rather lies in the way Facebook fan pages are used. Not even close. Digg this! MORE >>

So, I started poking around looking for some cool infographics and found some in the social media space. Facebook. Paul Butler, part of Facebook’s data infrastructure team, took just 2% of Facebook’s user data (10 million records) and compiled this beautiful image that shows how we connect within our countries and around the world. LinkedIn. LinkedIn is also demonstrating their use of the massive amount of data they’ve collected with Linkedin Maps. And, here is my LinkedIn Map: You can get your own LinkedIn Map here. Twitter. MORE >>

A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. decided to see which PR firms were actively participating in social media. Some points to keep in mind: I looked at if the agency had a blog, Twitter profile, Facebook page (both group and/or fan), LinkedIn Group. used the group search functions found on Facebook and LinkedIn respectively. Interesting Findings: Almost all of the agencies did NOT link to their profiles on Facebook, LinkedIn, Twitter, etc. del.icio.us MORE >>