Metadata

DECEMBER 5, 2023

Before you jump into the data, we want to mention a bias in our sample. The Native LinkedIn audience—home of B2B paid ads—also ranks high at 11X ROI, but comes at a huge cost. And LinkedIn fueled by Salesforce data rakes in almost 9X ROI but is much easier on the wallet. The clear winner is Retargeting at 15X which makes sense.

Cost per Lead 52

Cost per Lead Paid Search Agency CPL Ads 52

Martech Advisor

JANUARY 24, 2020

We'll also look at some statistics to understand and break down the trend. 57% of Facebook posts get more likes while 33% get shares and comments if they have emojis in them. Nearly a billion emojis are sent every day on Facebook. Test your emoji marketing campaigns on a sample audience to ensure they know what the emojis mean.

Paid Search Agency 138

Paid Search Agency Advertising Agencies Zoominfo Statistics 138

ClearVoice

SEPTEMBER 15, 2023

Essential Traits of a Marketing Copywriter Hiring a skilled marketing copywriter means you need to look for several key traits in your candidates, including: Strong Writing Skills Your candidate’s writing samples should offer persuasive copy that engages your target audience. Do you need someone who specializes in writing web content?

Copywriting 52

Copywriting Work Management Planning Marketing Management 52

Metadata

JANUARY 22, 2024

Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. To put that growth into perspective, it took Facebook around four and a half years to reach that milestone. Is it for a LinkedIn thought leader ad , a landing page, an organic social post, or something else?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Cost per Lead 52

Webbiquity

DECEMBER 1, 2010

The summary reveals no shocking surprises but a few interesting trends: 78% of marketers identified “generating high-quality leads&# as their top priority, while 44% said the same for “generating a high volume of leads&# (so generating low-quality leads is a priority for some marketers? Share this on Facebook. Tweet This!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Trends Planning 100

Hinge Marketing

NOVEMBER 11, 2020

From a global trend perspective, some research indicates that many clients halted, postponed, or reduced projects right now to the point where consulting revenue could be reduced by as much as 15% in North America, 28% in Europe, and 12% in Asia Pacific. Sampled Both Buyers and Sellers. Why This Study is Needed.

Consulting 157

Consulting Research Work Management Marketing Management 157

Convince & Convert

FEBRUARY 22, 2017

Our 2014 report on the employment histories of guests on my Social Pros podcast found more than 50% of that unscientific sample had degrees in PR/journalism/English). Not to mention the impact of Periscope and Facebook Live. Overseeing organic Facebook and Twitter is one thing. Do you agree?

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

nDash

AUGUST 16, 2021

Often, when you see a peer’s success on Instagram, LinkedIn, or other platforms – it may cause complicated (and understandable) feelings of inadequacy and envy. The reality is hours of research, obsessively checking a dry email inbox, fostering intentional connections on LinkedIn, and sending cold pitches that often go unanswered.

Content 52

Content Ideal Customer Profiles Opt-out Copywriting 52

Sprout Social

OCTOBER 19, 2023

This feedback can identify customer sentiment (positive or negative), trends and more. For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. Gain a competitive advantage by tracking trends Reputation monitoring is invaluable for the sake of competitive analysis.

Marketing AI 95

Marketing AI Work Management Marketing Management Business 95

Hinge Marketing

OCTOBER 26, 2020

On top of these long-term trends, add a global pandemic and a rapidly changing regulatory environment and it is easy to see the stress and uncertainty that many A&FS firms experience. Sampled Both Buyers and Sellers. LinkedIn is used by over 77% of buyers, making it the dominant social media platform.

Buyer's Journey 118

Buyer's Journey Studies Consulting Webinar Metrics 118

chiefmartech

DECEMBER 21, 2015

There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). The next version of my landscape won’t cover all of them, just a large representative sample.

Enterprise Management 160

Enterprise Management Work Management Marketing Management Marketing Budget 160

Parse.ly

SEPTEMBER 26, 2022

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, This includes unsampled analytics data, meaning that, unlike regular Google Analytics, reports are all based on actual data rather than samples of data for greater accuracy.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Convince & Convert

NOVEMBER 17, 2014

Focus on a meaningful handful of illustrative metrics, and track them rigorously over time, to see trends as they develop. Here’s a little excerpt from a sample we created for a major corporation recently: 4. There is no shortage of data points available… don’t select them all.

Social Media 167

Social Media Merchandising Media Paid Search Agency 167

Webbiquity

JUNE 14, 2016

The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Buffer

DECEMBER 15, 2021

What TikTok trends do you think are aligned with our brand? We chose to ask people to respond to a few sample tweets. We have a newsletter that goes out to anyone interested in jobs at Buffer when we open a new role, and in addition to that, I personally shared the listing on Twitter and LinkedIn. Own community management.

Social Media 85

Social Media Work Management Marketing Management Process 85

Hubspot

SEPTEMBER 4, 2019

Here is just a sample of the categories our partner ecosystem powers: Event management. However, we also find it’s useful and interesting to see which apps are being widely adopted by HubSpot users, revealing trends about the capabilities many businesses are adding to their tech stacks. Facebook Ads -- targeted social ads.

Marketing Automation Services 72

Marketing Automation Services Work Management Marketing Management Advertising Agencies 72

Hubspot

FEBRUARY 2, 2017

LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. How to Run LinkedIn Ad Campaigns. The body of a LinkedIn ad can be up to 75 characters long. Actually, yes.

Linkedin 28

Linkedin Paid Search Agency Ads Cost Per Click 28

Convert

JANUARY 16, 2023

Their strategy resulted in 300% growth and cutting their Facebook budget in half. But let’s not forget about the new trend in direct response marketing — livestreams aka the new infomercial. Whether you’re looking for emails, VSL, Facebook Ads , or for websites—always look at the previous “numbers” they brought in.

Copywriting 52

Copywriting Curation Brand Identity Branding 52

EveryoneSocial

NOVEMBER 28, 2017

Many of these platforms (Facebook, Twitter, Linkedin, Pinterest, etc) are not going anywhere anytime soon and provide you access to the people that matter most for what your company does or sells. 75% of male internet users are on Facebook as well as 83% of female internet users. Looking for some sample social media policies?

Social Media 104

Social Media Activities Social Marketing Work Management 104

Content Marketing Institute

FEBRUARY 2, 2018

We try to listen to every signal regarding interesting topics we might cover in our blog: Twitter, Facebook, Quora, emails and, most of all, our customer support , which is usually the source with the better pulse on the situation when it comes to what users are looking for. Click To Tweet. Creating. Finalizing.

Process 111

Process Lead Ranking Content Marketing Planning 111

KoMarketing Associates

AUGUST 29, 2013

These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. LinkedIn, Facebook, and Twitter are all making positive strides in providing marketers information on activity performance (interactions, clicks, impressions, etc).

Internet Marketing 120

Internet Marketing B2B Marketing B2B Thought Leadership Marketing Budget Creation 120

Hubspot

OCTOBER 7, 2012

Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Are you more concerned with earning page likes or engaging the audience you already have on Facebook? To learn more tips on how you can engage your Facebook audience, read the full story from Fast Company here. Fast Company reported that. “

Facebook 28

Facebook Planning Thought Leadership RSS 28

Attendify

SEPTEMBER 28, 2019

Once you export the results, start looking for trends: Are there particular speakers or topic categories that performed better than others? Looking for year-over-year trends : Word to the wise: Make sure your event tech provider allows you to archive your event data and access it long after the event is over. Send us your tips!

Marketing Management 49

Marketing Management Peer-to-peer Correlation Social Networks 49

Parse.ly

APRIL 6, 2020

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, This includes unsampled analytics data, meaning that, unlike regular Google Analytics, reports are all based on actual data rather than samples of data for greater accuracy.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Content Marketing Institute

NOVEMBER 6, 2018

Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ? As trending topics come into the spotlight, they can present timely distribution opportunities.

Planning 111

Planning Social Media Template Marketing Plans 111

ClearVoice

JANUARY 17, 2019

Since the moment their ads hit Facebook a few years ago, the simple beauty of their card designs and the clever company branding stuck in my consciousness… and apparently, had the same effect on dozens of my peers. But if your business is very present on Instagram, Facebook or Twitter, you should include these.

Creativity 51

Creativity Business Peer-to-peer Paper 51

QuanticMind

JUNE 14, 2017

QuanticMind is at Search Marketing Expo Advanced in Seattle, WA to pick up on the latest trends and recommended tactics in paid search from industry experts. On the matter of machine learning becoming more of a trend at Google, Dischler offers that this is perhaps simply how things will be. pictured: @jdischler , @GinnyMarvin ).

Paid Search Agency 40

Paid Search Agency PPC Optimization Marketing AI 40

Hubspot

APRIL 23, 2020

For example, on a sample article page, we noticed the conversion rate was about 5%. For our paid channels, we chose to focus on Facebook Ads (historically the lowest CPL for us) and LinkedIn Ads (typically more expensive but more effective targeting for the audience we wanted to attract). organic SEO) can we leverage?

Acquisitions 94

Acquisitions Hubspot Lead Ranking Lead Scoring 94

Hubspot

JANUARY 21, 2013

Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. But you have more power at your disposal with LinkedIn than you might realize.

Linkedin 28

Linkedin Paid Search Agency Cost Per Click Ads 28

Hinge Marketing

OCTOBER 31, 2016

Widely used in consumer products research, focus groups have the advantage of being both face to face (to observe body language, show prototype products or view sample advertising) and flexible enough to be adjusted on the fly by a skilled moderator. Secondary research helps you judge overall markets and identify trends.

Research 48

Research Service Planning Ideal Customer Profiles 48

Adobe Experience Cloud Blog

FEBRUARY 1, 2012

Referencing Ann Handley’s Content Rules sample blog template , we found this to be a fantastic tool in eliminating barriers that employees might have to writing a post. Here are some of the ways that we encourage participation: Participation in LinkedIn groups and Linkedin Today.

Marketo 48

Marketo Digg Training Social Media 48

Adobe Experience Cloud Blog

MAY 28, 2015

Checking your messaging across LinkedIn, Facebook, and Instagram and adjusting privacy settings accordingly is especially important during the job search. Think of LinkedIn as an ongoing interview with every possible employer, so make sure the image you’re putting out there is a professional one.

Personalization 48

Personalization Brand Identity Branding Thought Leadership 48

Hinge Marketing

MARCH 1, 2016

The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. LinkedIn, Twitter, Facebook, YouTube, and others). —for easy upload and editing.

Marketing Management 48

Marketing Management Service Budget Programs Thought Leadership 48

Hubspot

FEBRUARY 27, 2019

LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform.

Linkedin 100

Linkedin Paid Search Agency Ads Campaigns 100

Bluetext

APRIL 20, 2020

Think of it like a teaser, or a sample sip of the beer you want them to buy. A digital marketing and analytics expert will implement Google Analytics or UTM parameters to track where users come from and behavioral trends. Did they arrive via Facebook or LinkedIn? Did they visit SMB or Enterprise blogs before?

Top of Funnel 29

Top of Funnel B2B Thought Leadership Paid Search Agency Thought Leadership 29

Hubspot

DECEMBER 11, 2013

Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Marketing Insider Group

MARCH 7, 2021

Twitter is another great tool to see which topics are trending and hashtags that are relevant to your industry and target audience. The site allows you to sort by date, views, number of downloads and favorites as well as which images are trending. It shows the top posts, influencers and users for a sampling of data.

Budget Programs 363

Budget Programs Content Marketing Planning Tools 363