• WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Facebook, Linkedin] The 15 Best Content Distribution and Amplification Tools
    1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” But at the least, LinkedIn can extend the reach of your original or modified/repurposed content to a wider audience. Content Publishing Tools. grow}.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Facebook, Linkedin] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. If you liked it, you can register your vote in the contest by sharing it on LinkedIn, Facebook, and Twitter. This article is a guest post by Raviv Turner of CaliberMind. Like it? And then it happens.
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Facebook, Linkedin] The 17 Best Photo Editing Tools
    Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. Sample review: “PicMonkey (is an) online photo editing tool that makes it easy for you to create cool images for your blog posts.” 1 ) FotoFlexer.
  • WEBBIQUITY  |  TUESDAY, MARCH 7, 2017
    [Facebook, Linkedin] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Sample review: “Competitions get social media users engaged. Sample review: “Split testing is an important part of your website. Sample review: “This is an application I have been using from the very early beta days. Although Woobox is more of a social platform for contests and engagement, they do offer some Facebook analytics.”
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 1, 2017
    [Facebook, Linkedin] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Below you will see a few sample channel paths where organic search gets the credit, though it has been influenced through paid search efforts. This article is a guest post by Eric Ramos of BusinessOnline. Like it?
  • ACT-ON  |  TUESDAY, FEBRUARY 28, 2017
    [Facebook, Linkedin] The Silent Marketing Roadblock – Choice
    By sampling flavors, you hope to gain clarity about your decision. They allowed people to sample and purchase jars. You finally make a choice after sampling ice cream, but even though you’ve chosen chocolate mint, you’re still thinking about the mango sherbet you passed up. Let’s take a look at what’s behind this phenomenon.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Facebook, Linkedin] The 26 Best WordPress Plugins
    Sample review: “This convenient feature can save you time when it comes to your social media sharing. Sample review: “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. Sample review: “BluBrry Powerpress (is) my favorite plugin for podcasting. 1) Publicize.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Facebook, Linkedin] The 21 Best Content Curation Tools
    Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized. Sample review: “Bagtheweb helps users curate Web content. 1) Storify. GetApp.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Facebook, Linkedin] The 29 Best Social Media Monitoring Tools
    Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” 1) Socialbakers.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2017
    [Facebook, Linkedin] How to Run LinkedIn Ad Campaigns: A Beginner's Guide
    LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. How to Run LinkedIn Ad Campaigns. The body of a LinkedIn ad can be up to 75 characters long. Actually, yes.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Facebook, Linkedin] The 32 Best Twitter Marketing Tools
    While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. I like it.”
  • NUSPARK  |  SATURDAY, JANUARY 14, 2017
    [Facebook, Linkedin] Account-Based Marketing Ad Targeting: Cookie or IP-Address?
    The ad may feature a call to action to send for samples of products or it can include a request for a phone call appointment. The ads you see on the right-hand side of your personal Facebook page, Twitter account or email often come from persistent cookies stored by consumer product and service websites you shopped.). Using cookies.
  • HUBSPOT  |  THURSDAY, DECEMBER 29, 2016
    [Facebook, Linkedin] The Science Behind the Most Popular Infographics of 2016
    Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. Conversely, the longest were shared most on Pinterest, LinkedIn, and Google+. 1) Most Popular Industries.
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2016
    [Facebook, Linkedin] Using Content Marketing in the Professional Services Industry
    You have the perfect sample to draw from when identifying these problems, too: real-life, existing clients. If you don’t currently have a blog set up on your website, the LinkedIn Publishing tool is a good workaround, though you’re going to be limiting your audience to only people active on LinkedIn. By sharing that solution!
  • CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Facebook, Linkedin] 3 Neglected Content Distribution Trends You Should Test in 2017
    Facebook , Instagram , and LinkedIn , will remain big-time players for enterprise marketers everywhere. Websites like Medium and LinkedIn Pulse are natural choices for republishing content because their networks of potential readers are so large, and because each platform offers its own distribution tools. Glad you asked.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Facebook, Linkedin] How to reach your customers at work or at home
    On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. Access hard-to-reach segments. Like this post?
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [Facebook, Linkedin] How Long Does it Take to Get Results from Content Marketing?
    If she wants to serve up a mouth-watering dish, she’ll also sample her cooking during preparation to make sure she blends the ingredients to perfection. For B2B marketers, LinkedIn is the star for content distribution. Other popular channels are Twitter, Facebook and YouTube. “ Marketing is impatient. Ann Handley. Be patient.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 7, 2016
    [Facebook, Linkedin] Top Personal Branding Tips for Thought Leaders
    Whatever format you choose for your signature piece of content, it should be a sample of your expertise at work and position you as a knowledgeable and creative thinker. LinkedIn is the most common social platform across the professional services, and many firms use it exclusively. In higher education, Facebook is very popular.
  • HINGE MARKETING  |  MONDAY, OCTOBER 31, 2016
    [Facebook, Linkedin] The Best Types of Market Research for Professional Services Firms
    Widely used in consumer products research, focus groups have the advantage of being both face to face (to observe body language, show prototype products or view sample advertising) and flexible enough to be adjusted on the fly by a skilled moderator. Market research pays off for professional services firms. Who doesn’t want that? Voila!
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Facebook, Linkedin] The Five Best Pinterest and Instagram Marketing Tools
    On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. Sample review: “Are you posting multiple times a day on Instagram? 1) ScheduGram. ” — StoreYa Blog.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 16, 2016
    [Facebook, Linkedin] A High-Level B2B Marketing Budget Breakdown
    Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: Campaign Planning and Content Creation: 40-50%. Facebook, LinkedIn, Target) offer excellent targeting options. Paid Advertising: 20-30%.
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Facebook, Linkedin] The 28 Best Influencer Marketing Tools
    Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.” Sample review: “Grouphigh is a really powerful blogger research tool.
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Facebook, Linkedin] The Six Best Google+ Marketing Tools
    For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount. 1) CircleCount.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Facebook, Linkedin] The 24 Best Online Writing Tools and Apps
    Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review: “The Hemingway tool is a great way to ensure your writing is easy to read. 1) Wordle. Pricing: free. Kitten!
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Facebook, Linkedin] The 14 Best Content Planning and Research Tools
    Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Sample review: “Super user friendly, works perfect and is very affordable! 3: The Nine Best Facebook Marketing Tools. #4:
  • BUZZSUMO  |  WEDNESDAY, MAY 4, 2016
    [Facebook, Linkedin] 10 Ways to Boost Your B2B Content Shares
    However, the top 5 B2B sites achieve significantly more Facebook and LinkedIn shares (both absolutely and as a percentage). These two networks offer a significant opportunity for B2B blogs–in particular product and research news posts for Facebook and practical tips and industry trends for LinkedIn. LinkedIn.
  • HINGE MARKETING  |  TUESDAY, MARCH 1, 2016
    [Facebook, Linkedin] Evolution of Marketing for Professional Services: New Learning Frontiers
    The following are just a sampling of the marketing technologies that we use every day: Customer relationship management (CRM) systems that manage and analyze interactions with clients and prospects throughout their engagement with a firm. LinkedIn, Twitter, Facebook, YouTube, and others). Marketing technologies.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Facebook, Linkedin] What to expect when you’re expecting #MarTech next month
    We’re 6 weeks away from the next MarTech conference in San Francisco. My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect. Siri anyone?
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Facebook, Linkedin] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. There are lots of sample agreements and contracts available online. Download now to learn nine action steps you can take to generate leads with mobile. So why do it now?
  • CHIEFMARTECH  |  MONDAY, DECEMBER 21, 2015
    [Facebook, Linkedin] 7 not-quite-predictions for marketing technology in 2016
    There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). The next version of my landscape won’t cover all of them, just a large representative sample. ” (A).
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 18, 2015
    [Facebook, Linkedin] How to Create a Holiday Marketing Campaign: A Step-by-Step Guide
    To give you a better sense of how to structure your email, refer to this sample email from my colleague's holiday calendar campaign: Blogging. Whether you share the related blog post or a link to the landing page, be sure that you're switching up the messaging so you're not repeating the same tweet or Facebook post over, and over, and over.
  • CHIEFMARTECH  |  FRIDAY, OCTOBER 23, 2015
    [Facebook, Linkedin] Here’s just a taste of what transpired at MarTech Europe this week
    If you weren’t able to make it, here’s a sample of what transpired: Andreas Starke , chief marketing technologist at SAP, helped us kick off the first morning by describing SAP’s own journey to overhaul their internal marketing technology capabilities, leveraging many of the new products that they’ve been developing.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Facebook, Linkedin] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
    The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares. Just to clarify, by "social shares" I mean total shares across all major platforms (Twitter, Facebook, Google+, LinkedIn, and Pinterest). I've always had a love affair going on with data. The author. more tweets.
  • MARKETING ACTION  |  TUESDAY, SEPTEMBER 8, 2015
    [Facebook, Linkedin] Agencies: How to Build an Email Campaign – When Your Client Has No List
    Work with them to gather all the contact information they have – current and past customers, prospects, LinkedIn connections, investors, personal email lists – to assemble a cohesive contact list for them. Sample Content. Since it’s impossible to run the campaigns without lists, having ones that are clean and accurate is essential.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Facebook, Linkedin] Cost and Benefits of Market Research
    The cost of a specific market research program is determined by the research method used (face-to-face interviews are more expensive than phone interviews, for example) and the sample size needed. Larger firms will typically require a larger sample. Join us on LinkedIn , Facebook , and Twitter for more research tips and strategies.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Facebook, Linkedin] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. We require work samples to apply for this position.). I mean, where do I start? where do I stop?
  • CMO ESSENTIALS  |  FRIDAY, JULY 17, 2015
    [Facebook, Linkedin] Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
    I have seen time and time again, for example, marketers who are targeting vice presidents of manufacturing, expend significant resources on Facebook to reach these leaders when the research indicates that this persona is not active on this channel. Connect with Scott on Twitter via @ScottAVaughan or on Linkedin. Don’t laugh.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Facebook, Linkedin] How to Utilize B2B Online Marketing to Promote New Solutions
    This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 19, 2015
    [Facebook, Linkedin] Mautic Offers Free, Open Source Marketing Automation
    You can import a CSV file but not an Excel spreadsheet or other format; map the input file to database fields but not see a sample of the results; create custom fields but not custom tables; apply tags during the import but not link people within the same organization using a company field. So the opportunity seems obvious.
  • CONTENT STANDARD  |  SATURDAY, JUNE 6, 2015
    [Facebook, Linkedin] Social Media Marketing Pros Are 6x More Likely to Beat Sales Quotas [Study]
    Having established a balanced sample of the marketing world, respondents were then asked questions that revolved around their success in meeting sales quotas over the past year, and their overall social media proficiency. Social media holds a strange middle ground for many marketers. The Findings. Only 27.5 Marketing Social Media
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Facebook, Linkedin] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    Checking your messaging across LinkedIn, Facebook, and Instagram and adjusting privacy settings accordingly is especially important during the job search. Think of LinkedIn as an ongoing interview with every possible employer, so make sure the image you’re putting out there is a professional one. They listen and engage !
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Facebook, Linkedin] Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
    The sample was narrowed down further by those that had at least 10 records, leaving us with more than 5,000 titles and their corresponding social shares. Further analysis revealed: The "Are You" headline was one the lowest-performing for three social networks -- Facebook, Google+, and LinkedIn. X Pieces," "X GIFs," etc.).
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Facebook, Linkedin] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Give them samples of your product to review, or ask them if they’d like to run a contest (and you’ll supply the prizes). It will help to be detailed.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 29, 2015
    [Facebook, Linkedin] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    Here is the sample he pointed to: Yes, people still do ad campaigns. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. I had never seen any of these ads.
  • CONTENT STANDARD  |  THURSDAY, APRIL 2, 2015
    [Facebook, Linkedin] When It Comes to Content Amplification, Employee Advocacy Is Worth More Than Any Check
    The social digest is a daily email sent within the company listing the branded content that went live that day and the sample tweets associated with each. All they have to do is copy and paste one into their Twitter, LinkedIn, or Facebook. Congratulations! Don’t make that mistake! Demonstrate the ROI.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Facebook, Linkedin] Content Marketing ROI Starts With A Strong Business Case
    You need to conduct a content audit, or at least a sample of the content you produce. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Facebook, Linkedin] 29 Ways to Collect Email Addresses for Your Business
    Create a “sign up” call to action on your Facebook business page. Create enticing visuals encouraging people to sign up for your list, and post them on various social media channels (especially Facebook, Twitter, Instagram, Pinterest, LinkedIn). Post your sign-up form page on LinkedIn and sponsor it.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Facebook, Linkedin] 15 Important Ways to Use Case Studies in Your Marketing
    Update your cover image on Twitter/Facebook showing a happy customer. Add your case study to your list of publications on LinkedIn. Share your case studies in relevant LinkedIn Groups. Target your new case studies to relevant people on Facebook using dark posts. According to Content Marketing Institute , U.K.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Facebook, Linkedin] The Life of a Content Asset: Tracking Real ROI
    Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI. I looked at a variety of really interesting metrics to determine what impact, if any, this tactical plan had on Marketo’s marketing efforts and bottom line.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Facebook, Linkedin] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? Dracula’s LinkedIn Profile by Social Media Today. This is actually a serious post from Celina Guerrero on how to optimize your LinkedIn profile, but it creatively uses Count Dracula’s LinkedIn account as an example. Really.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Facebook, Linkedin] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. LinkedIn is a great networking tool for building your business or your career. These ten tips will help you get the most out of your LinkedIn profile. Your Profile.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Facebook, Linkedin] 20 Amazing Examples Of Brand Content Marketing Hubs
    After making this request, I received some great examples from my friends and even some strangers on Twitter and Linkedin. That post has 23,000 shares and more than 210,000 likes on Facebook! Check it out: they use attractive licensed content from well-known publishers to post on Linkedin. So please keep the suggestions coming?
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Facebook, Linkedin] How to Consistently Keep Up With the Latest Social Media Trends
    There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest -- and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you''re running on a really fast on a tredmill while attempting to juggle. 4) Join LinkedIn Groups. It''s hard.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Facebook, Linkedin] The Definitive Guide to Awkward LinkedIn Networking
    For me, Facebook is for friends. But LinkedIn? Now, I don''t keep up with my LinkedIn networking as well as I should. I meet a ton of people, there''s a lot of follow-up to do, and the very first thing I do with each new contact is send a LinkedIn invite. Twitter is for sharing. Pinterest is for inspiration. Social Medi
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Facebook, Linkedin] How to Take Vacation Without Sabotaging Your Sales Team
    You can post to Twitter, Facebook, LinkedIn, Google +, and Xing, and you can schedule as many posts as you like throughout the period you''re away. You know those weeks where you feel drained, unproductive, and every little task you do seems to take forever, sucking up all of your energy? I think I''ve uncovered the secret.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Facebook, Linkedin] 8 Types of Content to Help Engage Prospective Students
    For students that are more serious about applying to your school and are looking for middle-of-the-funnel content, providing a sample or example course offering, segmented by area of study, is a great idea. You can''t ignore your prospective students. This is where your school''s content strategy comes into play. 1) Career Guides.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 26, 2014
    [Facebook, Linkedin] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    Editorial experts analyze vast sample files to assess the accuracy of different sources. A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. But it is now. When the rubber hits the road, it doesn’t matter how many leads you have.
  • WRITTENT  |  FRIDAY, MARCH 7, 2014
    [Facebook, Linkedin] Do You Forget “Marketing” in Your Content Marketing?
    Let the community know by sharing the content you came up with on Facebook, Twitter, LinkedIn, and Google+. Here is a sample Twitter message to use for outreach: Happy Monday! To find influencers on LinkedIn: Pulse. There are groups on LinkedIn for virtually any topic. Optimize it for search engines! Description.
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Facebook, Linkedin] Think Outside Your Alumni Database: A Primer on Social Donor Management
    Instead of spamming your alumni and asking them what restaurant they would want in a survey, you can simply use Facebook Graph Search and a few specific keywords to find the perfect spot. With LinkedIn and Facebook as a foundation, your school can start implementing social donor management to build, analyze, and engage your alumni community.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Facebook, Linkedin] New Research Points the Way to Success in Your Content Marketing Strategy
    While this overview isn’t as industry-specific as our research, the study includes a substantial sample of professional services, and I think it offers some relevant context, strong data points, and solid guidance on making content marketing more effective in 2014. In order of most common usage, the top seven sites were: LinkedIn.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Facebook, Linkedin] 14 Inbound Marketing Myths Nonprofits Should Stop Believing
    StayClassy sampled 50,000 of their online fundraisers and found fundraisers who are 40 years of age or older raise more on average than fundraisers between 20 and 40 years old. 13) " Our constituents aren''t on Facebook.". Thinking about the future is something nonprofit marketers constantly do. We can''t spare money for technology.".
  • THE EFFECTIVE MARKETER  |  MONDAY, JANUARY 27, 2014
    [Facebook, Linkedin] Best Practices for Webinar Landing Pages
    This sample webinar page from GigaOm is nicely designed making good use of space, and not trying to do too much. Sharing icons for twitter, facebook and linkedin can help people spread the word and share with their network, increasing registration rates. The problem could be with your webinar registration or landing page.
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Facebook, Linkedin] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    He even provides sample outreach email text that’s been proven to drive significant response. ” How To Socialize An Event by LinkedIn. ** 5 STARS. Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. Best Social Media Marketing Guides and Tips.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Facebook, Linkedin] A Year in Review: The Biggest Social Media Updates of 2013
    Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search. Ebooks?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 12, 2013
    [Facebook, Linkedin] How To Build Sustainable Relationships With Your Advocates
    It doesn’t take much effort to follow a company on a social network, like a post on LinkedIn or Facebook, or retweet a tweet on Twitter – most people do this all the time, both as consumers and professionals. This post is the third in a three-part series advocate marketing. Check out part one and part two. .
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Facebook, Linkedin] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    A lead seed list is a sample segment of leads in a marketing database. Before sending leads straight into the scoring machine and handing them off to sales, or before investing in a huge quantity of new leads, marketers can define unique sample segments and test them on their sales teams. Find her on Google+ or LinkedIn.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [Facebook, Linkedin] REPORTS: LinkedIn is the Most Effective B2B Social Network
    LinkedIn has always been the social network that gets the business attention, especially from B2B marketers. If you are trying to justify resources (time and money) for focusing on LinkedIn, several reports combine to make the case that results are real. LinkedIn Drives More Traffic. LinkedIn Drives More Leads.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 29, 2013
    [Facebook, Linkedin] For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await
    These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. LinkedIn, Facebook, and Twitter are all making positive strides in providing marketers information on activity performance (interactions, clicks, impressions, etc).
  • WEBBIQUITY  |  TUESDAY, AUGUST 27, 2013
    [Facebook, Linkedin] What are the Best Social Networks for B2B Marketing? (Research)
    According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” Facebook LinkedIn Social Media Marketing Twitter
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 26, 2013
    [Facebook, Linkedin] Keep your bet on Facebook’s dominance … for now
    common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the “sample of one problem” — “Well my kids are using Facebook much less, so it must be a dying platform.” And then My Space lost its grip on the social networking title to the upstart Facebook.
  • INTEGRATED B2B  |  THURSDAY, AUGUST 1, 2013
    [Facebook, Linkedin] How to gain the leadership experience employers want
    Take full advantage of these options to add scanned copies of certifications, screen shots of your work, letters of recommendation, sample projects—anything you have done or are currently involved with that shows you are a leader. Leadership Defined. Most experts agree that leadership can be a bit difficult to define. in Mielach.
  • VOLACCI  |  MONDAY, JUNE 10, 2013
    [Facebook, Linkedin] How to Distribute Your Content (The Right Way!)
    Share it on Twitter, Google+, and LinkedIn no matter what. If you''re in a B2C environment, Facebook is likely another good option for you. In this sample, I''ve tagged the three most important words in the post: Drupal, SEO, and Google. Post the articles in groups on Google+ or LinkedIn; however, this comes with a caveat.
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Facebook, Linkedin] How to Write the Worst Guest Blogging Pitch of All Time [Template]
    Something like: "Guest Post: 20 Tips to Increase Your Facebook Page Reach." Chances are, the blog manager will say so in his or her LinkedIn or Twitter bio. Provide a link to your Twitter profile, LinkedIn page, or blog as well so they can learn more about you and your writing. But that’s not always what we get. Ready?
  • HUBSPOT  |  THURSDAY, MAY 30, 2013
    [Facebook, Linkedin] How to Get Your Executive Team Active in Social Media
    You may want to check out LinkedIn first to see who’s active already, since executives prefer LinkedIn to any other social site. Asking an executive who isn’t that familiar with Twitter or Facebook to jump right in isn’t going to work. Maybe you come to the table with some sample content they could share or people to follow.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 27, 2013
    [Facebook, Linkedin] 26 Outstanding LinkedIn Tips and Tactics
    Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 13, 2013
    [Facebook, Linkedin] Small Business Content Marketing: When to Hire A Freelance Writer?
    Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.” After you’ve identified prospective candidates, be sure to get several writing samples from them so you can familiarize yourself with their specialties and the quality of their writing. Resources.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 5, 2013
    [Facebook, Linkedin] Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it
    LinkedIn is the channel most used by b2b marketers, according to BtoB’s study, with 80% engaged in the professional profile site. Here, LinkedIn (34%) bested Facebook (19%) by far, with blogging (17%), Twitter (12%), customer communities (10%) and YouTube (5%) following. Technology companies comprised 30% of the sample.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 25, 2013
    [Facebook, Linkedin] Why Reddit Is Relevant To Marketers [CHART]
    In the last few weeks he has posted a steady stream of fascinating pictures to Facebook, Google+ and Twitter , conducted the first Google Hangout from space, uploaded YouTube videos of experiments, performed a live song with the band Barenaked Ladies, and conducted an AMA (Ask Me Anything) on Reddit, which garnered nearly 8,000 comments.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 24, 2013
    [Facebook, Linkedin] It’s Time to Audit Your Website’s Social Functionality (Checklist)
    by Maria Pergolino I have recently been using LinkedIn and Pinterest more than Twitter and Facebook. I figured I would do this by clicking on the Pinterest and LinkedIn Follow-Me buttons every time I was on an interesting brand’s website. Facebook Share: ? LinkedIn Post: ? Facebook Page: ? LinkedIn Group: ?
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    [Facebook, Linkedin] A Simple Guide to Setting Up Your First LinkedIn Ad Campaign
    Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. But you have more power at your disposal with LinkedIn than you might realize.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 18, 2013
    [Facebook, Linkedin] What Web Analytics Don’t Tell You
    With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Analytics will tell us the percentage of the people coming from Facebook or LinkedIn, but marketers want to use that knowledge to present buyers coming from specific channels tailored-made messaging. What’s not to love?
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Facebook, Linkedin] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 14, 2013
    [Facebook, Linkedin] How Social Sign-On Increases Conversions [CHART]
    Social Sign-On is the ubiquitous “Sign In with LinkedIn” or “Register with Facebook” buttons. They increase data quality, by pushing a standard set of data (such as standard “Industries” from LinkedIn). Click here to see samples of the landing pages. This weeks chart explores how to do that.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JANUARY 3, 2013
    [Facebook, Linkedin] 19 Things We Can Learn From Numerous Heatmap Tests
    Whereas when you use an eyetracking heatmap, you are using a sample group of people who are often taken out of their normal environment, so it may generate distorted results. This study proved that your photo is the most important element on your LinkedIn profile and this study found the same correlation in Facebook. vs. 1.7
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 28, 2012
    [Facebook, Linkedin] New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
    I hooked up my Facebook and Linkedin accounts and every time any of my connections gets covered in the news, I get notified. Now, with over 30,000 users turning their Twitter feeds, Facebook and LinkedIn posts into qualified sales leads, MarketMeSuite’s is all about social media engagement. and succeeding. I thought so!
  • SYNECORE  |  MONDAY, DECEMBER 17, 2012
    [Facebook, Linkedin] 4 Steps to Establish a Seamless Online Presence
    Share testimonials, case studies, and/or samples of your work. Pick 2-4 of the most relevant networks for your brand focus (probably some combo of Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram). STEP ONE: Clarify VVBGBM. As my grandma used to say, let’s begin at the beginning. In this case, it begins with a vision.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Facebook, Linkedin] 8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013
    Pin It How will you showcase your professional brand using the new LinkedIn profile? Unless you’ve been living under a rock for the last few months, you’ve probably noticed a LOT of new changes coming out of LinkedIn. Pin It Customize your new LinkedIn profile to maximize your chances of being found in search engines.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 26, 2012
    [Facebook, Linkedin] Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature
    Lure your readers back to your Facebook Page with new content curation features from Post Planner. When I present on Facebook as part of my social media workshops , I introduce a number of Facebook tools for business that I would divide into the following categories: Application platforms (for Facebook contests , etc.).
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Facebook, Linkedin] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Sample lists can include high-score leads in a particular region who visited your website in the last seven days; or contacts in active opportunities who registered for an upcoming webinar; or prospects who received an email offer and did not click through but visited your website anyways. On the face of it, this is not a surprising question.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 16, 2012
    [Facebook, Linkedin] Content Marketing Seen As Important But Brands Slow To Act [Survey]
    While the report costs $400, Econsultancy and Outbrain are offering this sample content marketing survey report at no charge. Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. Brands Are Slow To Act. What are the biggest barriers? Content Marketing
  • HUBSPOT  |  FRIDAY, OCTOBER 12, 2012
    [Facebook, Linkedin] 7 Inspiring Examples of Real-Time Marketing in Action
    Pretzel Crisps' "Social Sampling" Program. PretzelCrisps offers to deliver a free product sample, often with a follow-up that encourages recipients to share feedback and start conversations about the brand. They updated their Facebook page, Twitter account, and relevant LinkedIn groups with useful information for travelers.
  • HUBSPOT  |  SUNDAY, OCTOBER 7, 2012
    [Facebook, Linkedin] Facebook Fans Are Hiding Your Posts, and Other Marketing Stories of the Week
    Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Are you more concerned with earning page likes or engaging the audience you already have on Facebook? To learn more tips on how you can engage your Facebook audience, read the full story from Fast Company here. Happy Columbus Day weekend, marketers!
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 24, 2012
    [Facebook, Linkedin] Small Email Marketing Changes = Big Results
    Social Sharing Icons - Social sharing icons in your email/newsletter allow readers to share your message/content with their social networks on Facebook, Twitter and LinkedIn. If you have a Facebook page, Twitter handle or your biz is on Pinterest, include them in your emails. To learn more about alt text check out this post.
  • HUBSPOT  |  FRIDAY, AUGUST 10, 2012
    [Facebook, Linkedin] 13 Ways to Spice Up Your Marketing Content With Data
    Our blog post, " LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data] ," for example, features original data that HubSpot pulled from a study of 5,000 businesses -- HubSpot customers leveraging inbound marketing. Being data-driven is a very valuable quality to have as an inbound marketer.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Facebook, Linkedin] A Social Media Measurement Dashboard; One Approach
    This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Facebook. Likewise on Facebook, audiences can comment, like, and share of course, but it’s ideal that you participate in the conversation as well on your business page. .
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Facebook, Linkedin] A Social Media Measurement Dashboard; One Approach
    This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Facebook. Likewise on Facebook, audiences can comment, like, and share of course, but it’s ideal that you participate in the conversation as well on your business page. .
  • HUBSPOT  |  TUESDAY, AUGUST 7, 2012
    [Facebook, Linkedin] 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
    As an example, you can take a large ebook (like we did with our " 75 Customer Service Facts, Quotes & Statistics ") and create a slideshow that showcases just a sampling of the content -- not the whole book. Creating slide decks is a regular practice for many marketers. Let's get started! 1) Treat Title Slides Like Video Thumbnails.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 26, 2012
    [Facebook, Linkedin] How to Save Time & Effort with Your Social Media/Facebook Posting
    Those business owners need to set up accounts for Twitter, Facebook, Linkedin, Google +. It then applies the following calculation per time bucket: # of RTs in this bucket / # of RTs within the sample of 199 tweets. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Or do they?
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    [Facebook, Linkedin] The Social Media Publishing Schedule Every Marketer Needs [Template]
    And then Facebook. Also LinkedIn. it's not in panic mode looking for something to push out to our Facebook fans -- we already took care of that last Friday before we left. This section will walk you through how to fill out each of the four tabs you see in this template -- the updates for Twitter, Facebook, LinkedIn, and Google+.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 23, 2012
    [Facebook, Linkedin] Why It Doesn’t Matter that CEOs Aren’t Using Social Media
    In this instance, it’s the archetypical Old-White-Dinosaur-Luddite-Who-Just-Won’t-Be-My-Facebook-Friend. So the company went out and counted how many Fortune 500 CEOs have their own Twitter, Facebook, LinkedIn, Google+ and Pinterest accounts. And he based its counter-argument on an apparent sample of one (himself).
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