• MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Facebook, Linkedin] Quantifying the Value of Social Media Engagement in B2B Marketing
    like Twitter and Facebook are low on. LinkedIn, Twitter, and Facebook to share. Figure 3: Sample Social Media MPS Dashboard Dissecting the dashboard Column A: In this example, a weight. Figure 4: Sample Social Media MPS Monthly Detail Worksheet “Keep in mind, a. Entire content © 2012 Gleanster, LLC. terms of use.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 5, 2015
    [Facebook, Linkedin] Cost and Benefits of Market Research
    The cost of a specific market research program is determined by the research method used (face-to-face interviews are more expensive than phone interviews, for example) and the sample size needed. Larger firms will typically require a larger sample. Join us on LinkedIn , Facebook , and Twitter for more research tips and strategies.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Facebook, Linkedin] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    You create a few sample infographics and share them on social media so people see what the tool is capable of doing, and between that and the traffic coming from organic search, you start to get a few hundred people using it every month. A few of them like it so much they provide their name and email address so they can continue using it.
  • CMO ESSENTIALS  |  FRIDAY, JULY 17, 2015
    [Facebook, Linkedin] Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
    Don’t laugh.  I have seen time and time again, for example, marketers who are targeting vice presidents of manufacturing, expend significant resources on Facebook to reach these leaders when the research indicates that this persona is not active on this channel. Connect with Scott on Twitter via  @ScottAVaughan  or on  Linkedin.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 7, 2015
    [Facebook, Linkedin] How to Utilize B2B Online Marketing to Promote New Solutions
    This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 19, 2015
    [Facebook, Linkedin] Mautic Offers Free, Open Source Marketing Automation
    You can import a CSV file but not an Excel spreadsheet or other format; map the input file to database fields but not see a sample of the results; create custom fields but not custom tables; apply tags during the import but not link people within the same organization using a company field. So the opportunity seems obvious.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 28, 2015
    [Facebook, Linkedin] The 5-Step Graduate’s Guide to Shaping Your Personal Brand
    Checking your messaging across LinkedIn, Facebook, and Instagram and adjusting privacy settings accordingly is especially important during the job search. Think of LinkedIn as an ongoing interview with every possible employer, so make sure the image you’re putting out there is a professional one. They listen and engage !
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Facebook, Linkedin] Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
    The sample was narrowed down further by those that had at least 10 records, leaving us with more than 5,000 titles and their corresponding social shares. Further analysis revealed: The "Are You" headline was one the lowest-performing for three social networks -- Facebook, Google+, and LinkedIn. That’s nearly 90% fewer shares.
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Facebook, Linkedin] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media  channel? Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Give them samples of your product to review, or ask them if they’d like to run a contest (and you’ll supply the prizes). It will help to be detailed.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 29, 2015
    [Facebook, Linkedin] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    Here is the sample he pointed to: Yes, people still do ad campaigns. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. But that’s fine. Not once.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Facebook, Linkedin] Content Marketing ROI Starts With A Strong Business Case
    You need to conduct a content audit, or at least a sample of the content you produce. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Facebook, Linkedin] 29 Ways to Collect Email Addresses for Your Business
    Create a “sign up” call to action on your Facebook business page. Create enticing visuals encouraging people to sign up for your list, and post them on various social media channels (especially Facebook, Twitter, Instagram, Pinterest, LinkedIn). Post your sign-up form page on LinkedIn and sponsor it.
  • HUBSPOT  |  THURSDAY, JANUARY 15, 2015
    [Facebook, Linkedin] 15 Important Ways to Use Case Studies in Your Marketing
    Update your cover image on Twitter/Facebook showing a happy customer. Add your case study to your list of publications on LinkedIn. Share your case studies in relevant LinkedIn Groups. Target your new case studies to relevant people on Facebook using dark posts. According to Content Marketing Institute , U.K.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Facebook, Linkedin] The Life of a Content Asset: Tracking Real ROI
    Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI.  looked at a variety of really interesting metrics to determine what impact, if any, this tactical plan had on Marketo’s marketing efforts and bottom line.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 11, 2014
    [Facebook, Linkedin] Funny Business: The Best Digital Marketing Humor, 2014 Edition
    Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? Dracula’s LinkedIn Profile by Social Media Today. This is actually a serious post from Celina Guerrero on how to optimize your LinkedIn profile, but it creatively uses Count Dracula’s LinkedIn account as an example. Really.
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Facebook, Linkedin] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. LinkedIn is a great networking tool for building your business or your career. These ten tips will help you get the most out of your LinkedIn profile. Your Profile.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Facebook, Linkedin] 20 Amazing Examples Of Brand Content Marketing Hubs
    After making this request, I received some  great examples from my friends and even some strangers on Twitter and Linkedin. That post has 23,000 shares and more than 210,000 likes on Facebook! Check it out: they use attractive licensed content from well-known publishers to post on Linkedin. So please keep the suggestions coming?
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Facebook, Linkedin] How to Consistently Keep Up With the Latest Social Media Trends
    There are always new features being added to Facebook, LinkedIn, Twitter, and Pinterest -- and with all of the other responsibilities on your plate, staying up-to-date with the latest and greatest can feel like you''re running on a really fast on a tredmill while attempting to juggle. It''s hard. social media! Social Media Marketers.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Facebook, Linkedin] The Definitive Guide to Awkward LinkedIn Networking
    For me, Facebook is for friends. But LinkedIn? Now, I don''t keep up with my LinkedIn networking as well as I should. meet a ton of people, there''s a lot of follow-up to do, and the very first thing I do with each new contact is send a LinkedIn invite. Twitter is for sharing. Pinterest is for inspiration. Social Media
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Facebook, Linkedin] How to Take Vacation Without Sabotaging Your Sales Team
    You can post to Twitter, Facebook, LinkedIn, Google +, and Xing, and you can schedule as many posts as you like throughout the period you''re away. You know those weeks where you feel drained, unproductive, and every little task you do seems to take forever, sucking up all of your energy? think I''ve uncovered the secret.
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 16, 2014
    [Facebook, Linkedin] Study: How Marketers Optimize Their Social Content
    Of the marketers who took our survey, the vast majority (84 percent) said they actively posted content on at least three or more social networks—most likely including Facebook, Twitter and/or LinkedIn. It may have taken some of them a while, but businesses have finally caught on to the importance of social media. Featured
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Facebook, Linkedin] 8 Types of Content to Help Engage Prospective Students
    For students that are more serious about applying to your school and are looking for middle-of-the-funnel content, providing a sample or example course offering, segmented by area of study, is a great idea. You can''t ignore your prospective students. This is where your school''s content strategy comes into play. content creation nonprofit
  • B2B MARKETING MENTOR  |  WEDNESDAY, APRIL 2, 2014
    [Facebook, Linkedin] Is Free CRM Software Right for Your Business?
    ZohoCRM ’s free edition features customer account and contact management, lead and sales opportunity tracking, email templates and integration with Facebook, LinkedIn and Twitter. Integration Gmail, Yahoo, LinkedIn Google Apps, Evernote, Outlook, Facebook, Twitter LinkedIn, Facebook, Twitter. Accounts.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, MARCH 26, 2014
    [Facebook, Linkedin] Big Data is Buzzing, But Small Data Packs a Punch [Q&A]
    Editorial experts analyze vast sample files to assess the accuracy of different sources. A decade ago, “sales-marketing alignment” was not a phrase on the tips of our tongues every time we entered a conversation about lead generation and revenue. But it is now. When the rubber hits the road, it doesn’t matter how many leads you have.
  • WRITTENT  |  FRIDAY, MARCH 7, 2014
    [Facebook, Linkedin] Do You Forget “Marketing” in Your Content Marketing?
    Let the community know by sharing the content you came up with on Facebook, Twitter, LinkedIn, and Google+. Here is a sample Twitter message to use for outreach:  Happy Monday! To find influencers on LinkedIn: Pulse. 5. There are groups on LinkedIn for virtually any topic. Optimize it for search engines! Synonyms.
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Facebook, Linkedin] Think Outside Your Alumni Database: A Primer on Social Donor Management
    Instead of spamming your alumni and asking them what restaurant they would want in a survey, you can simply use Facebook Graph Search and a few specific keywords to find the perfect spot. With LinkedIn and Facebook as a foundation, your school can start implementing social donor management to build, analyze, and engage your alumni community.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Facebook, Linkedin] New Research Points the Way to Success in Your Content Marketing Strategy
    While this overview isn’t as industry-specific as our research, the study includes a substantial sample of professional services, and I think it offers some relevant context, strong data points, and solid guidance on making content marketing more effective in 2014. In order of most common usage, the top seven sites were: LinkedIn.
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 10, 2014
    [Facebook, Linkedin] So what exactly is Virally?
    When i say content i mean brochures, whitepapers, event guides, sample chapters, ebooks, spec sheets and anything in a PDF format. Virally is a cloud based tool that allows small business marketers and digital agencies the ability to generate potential leads using your valuable content. Without the form you have no idea who downloaded.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Facebook, Linkedin] 14 Inbound Marketing Myths Nonprofits Should Stop Believing
    StayClassy sampled 50,000 of their online fundraisers and found fundraisers who are 40 years of age or older raise more on average than fundraisers between 20 and 40 years old. 13) " Our constituents aren''t on Facebook.". Thinking about the future is something nonprofit marketers constantly do. We can''t spare money for technology.".
  • THE EFFECTIVE MARKETER  |  MONDAY, JANUARY 27, 2014
    [Facebook, Linkedin] Best Practices for Webinar Landing Pages
    This sample webinar page from GigaOm is nicely designed making good use of space, and not trying to do too much. Sharing icons for twitter, facebook and linkedin can help people spread the word and share with their network, increasing registration rates. The problem could be with your webinar registration or landing page.
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Facebook, Linkedin] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    He even provides sample outreach email text that’s been proven to drive significant response. ” How To Socialize An Event by LinkedIn. ** 5 STARS. Social media marketing has become an integral part of strategies for maximizing the overall web visibility of an organization. Best Social Media Marketing Guides and Tips.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Facebook, Linkedin] A Year in Review: The Biggest Social Media Updates of 2013
    Yes, we''ve got big stories -- remember when Facebook tried to buy Snapchat for $3 billion ? -- but it''s the updates to our favorite platforms, the ones we use all the time for our marketing, that matter the most. The 3 Most Important Facebook Updates of 2013. 1) Facebook introduced social search with Graph Search. Ebooks?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, NOVEMBER 12, 2013
    [Facebook, Linkedin] How To Build Sustainable Relationships With Your Advocates
    It doesn’t take much effort to follow a company on a social network, like a post on LinkedIn or Facebook, or retweet a tweet on Twitter – most people do this all the time, both as consumers and professionals. This post is the third in a three-part series advocate marketing. Check out part one and part two. .
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 30, 2013
    [Facebook, Linkedin] The Rules of Inbound Marketing Rewritten for Outbound Marketers
    lead seed list is a sample segment of leads in a marketing database. Perhaps theirs sales perform so well in the restaurant industry because restaurants are more likely to have social media presence, and all their best customers have Facebook pages. Find her on Google+ or LinkedIn. thought. Create email seed lists.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [Facebook, Linkedin] REPORTS: LinkedIn is the Most Effective B2B Social Network
    LinkedIn has always been the social network that gets the business attention, especially from B2B marketers. If you are trying to justify resources (time and money) for focusing on LinkedIn, several reports combine to make the case that results are real. LinkedIn Drives More Traffic. LinkedIn Drives More Leads.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 29, 2013
    [Facebook, Linkedin] For B2B Internet Marketers in the Industrial Sector: Bigger Opportunities But Greater Challenges Await
    These findings represent a small sample of information for B2B marketers found in GlobalSpec’s 2013 Industrial Marketing Trends report, released earlier this summer. LinkedIn, Facebook, and Twitter are all making positive strides in providing marketers information on activity performance (interactions, clicks, impressions, etc).
  • WEBBIQUITY  |  TUESDAY, AUGUST 27, 2013
    [Facebook, Linkedin] What are the Best Social Networks for B2B Marketing? (Research)
    According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” Facebook LinkedIn Social Media Marketing Twitter
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 26, 2013
    [Facebook, Linkedin] Keep your bet on Facebook’s dominance … for now
    common question I get asked in classes is if teens are abandoning Facebook. This is usually a function of the “sample of one problem” — “Well my kids are using Facebook much less, so it must be a dying platform.” And then My Space lost its grip on the social networking title to the upstart Facebook.
  • B2B MARKETING MENTOR  |  THURSDAY, AUGUST 8, 2013
    [Facebook, Linkedin] 7 Ways B2B Marketers Can Maximize the Impact of Native Advertising Campaigns
    Examples include advertorials, Promoted Tweets and Facebook Sponsored Stories.   But there’s another major website B2B companies should look into using: LinkedIn, which recently overtook Twitter as the most popular social distribution channel among B2B marketers. sample Adobe Sponsored Post on LinkedIn.
  • INTEGRATED B2B  |  THURSDAY, AUGUST 1, 2013
    [Facebook, Linkedin] How to gain the leadership experience employers want
    Take full advantage of these options to add scanned copies of certifications, screen shots of your work, letters of recommendation, sample projects—anything you have done or are currently involved with that shows you are a leader. Leadership Defined. Most experts agree that leadership can be a bit difficult to define. in Mielach.
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Facebook, Linkedin] 25 Sure-fire Ways to Grow Your Email List
    Use email registration as a way to offer access to content that offers a sample of your services, or is convenient (i.e. LinkedIn: In 2012, a HubSpot study found that LinkedIn was 277% more effective than Twitter and Facebook for lead generation. Make sure your emails have an easy, fast, and visible way to forward.
  • VOLACCI  |  MONDAY, JUNE 10, 2013
    [Facebook, Linkedin] How to Distribute Your Content (The Right Way!)
    Share it on Twitter, Google+, and LinkedIn no matter what. If you''re in a B2C environment, Facebook is likely another good option for you. In this sample, I''ve tagged the three most important words in the post: Drupal, SEO, and Google. Post the articles in groups on Google+ or LinkedIn; however, this comes with a caveat.
  • HUBSPOT  |  WEDNESDAY, JUNE 5, 2013
    [Facebook, Linkedin] How to Write the Worst Guest Blogging Pitch of All Time [Template]
    Something like: "Guest Post: 20 Tips to Increase Your Facebook Page Reach." Chances are, the blog manager will say so in his or her LinkedIn or Twitter bio. Provide a link to your Twitter profile, LinkedIn page, or blog as well so they can learn more about you and your writing. But that’s not always what we get. Ready?
  • HUBSPOT  |  THURSDAY, MAY 30, 2013
    [Facebook, Linkedin] How to Get Your Executive Team Active in Social Media
    You may want to check out LinkedIn first to see who’s active already, since executives prefer LinkedIn to any other social site. Asking an executive who isn’t that familiar with Twitter or Facebook to jump right in isn’t going to work. Maybe you come to the table with some sample content they could share or people to follow.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 27, 2013
    [Facebook, Linkedin] 26 Outstanding LinkedIn Tips and Tactics
    Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily.
  • WRITING ON THE WEB  |  WEDNESDAY, MARCH 13, 2013
    [Facebook, Linkedin] Small Business Content Marketing: When to Hire A Freelance Writer?
    Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.” After you’ve identified prospective candidates, be sure to get several writing samples from them so you can familiarize yourself with their specialties and the quality of their writing. Resources.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 5, 2013
    [Facebook, Linkedin] Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it
    LinkedIn is the channel most used by b2b marketers, according to BtoB’s study, with 80% engaged in the professional profile site. Here, LinkedIn (34%) bested Facebook (19%) by far, with blogging (17%), Twitter (12%), customer communities (10%) and YouTube (5%) following. Technology companies comprised 30% of the sample.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 25, 2013
    [Facebook, Linkedin] Why Reddit Is Relevant To Marketers [CHART]
    Beyond Facebook, Twitter, and LinkedIn, marketers can tap into Reddit for a thriving source of community. The well thought out social media campaign raises interest and support for manned space exploration, and from a marketing perspective, has surpassed other efforts of NASA, and cost the agency practically nothing.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 24, 2013
    [Facebook, Linkedin] It’s Time to Audit Your Website’s Social Functionality (Checklist)
    by Maria Pergolino I have recently been using LinkedIn and Pinterest more than Twitter and Facebook.  figured I would do this by clicking on the Pinterest and LinkedIn Follow-Me buttons every time I was on an interesting brand’s website.  Facebook Share: ? LinkedIn Post: ? Facebook Page: ? LinkedIn Group: ?
  • HUBSPOT  |  MONDAY, JANUARY 21, 2013
    [Facebook, Linkedin] A Simple Guide to Setting Up Your First LinkedIn Ad Campaign
    Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. But you have more power at your disposal with LinkedIn than you might realize.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 18, 2013
    [Facebook, Linkedin] What Web Analytics Don’t Tell You
    With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Analytics will tell us the percentage of the people coming from Facebook or LinkedIn, but marketers want to use that knowledge to present buyers coming from specific channels tailored-made messaging. What’s not to love?
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Facebook, Linkedin] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. I f you aren't one of those businesses, it's time to ramp up your social media efforts. Definitely! Maybe not.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 14, 2013
    [Facebook, Linkedin] How Social Sign-On Increases Conversions [CHART]
    Social Sign-On is the ubiquitous “Sign In with LinkedIn” or “Register with Facebook” buttons. They increase data quality, by pushing a standard set of data (such as standard “Industries” from LinkedIn). Click here to see samples of the landing pages. This weeks chart explores how to do that.
  • DELICIOUS B2BMARKETING  |  THURSDAY, JANUARY 3, 2013
    [Facebook, Linkedin] 19 Things We Can Learn From Numerous Heatmap Tests
    Whereas when you use an eyetracking heatmap, you are using a sample group of people who are often taken out of their normal environment, so it may generate distorted results. This study proved that your photo is the most important element on your LinkedIn profile and this study found the same correlation in Facebook.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 28, 2012
    [Facebook, Linkedin] New Year’s Wrap-up: 16 Toast-worthy Social Apps Launched in 2012
    hooked up my Facebook and Linkedin accounts and every time any of my connections gets covered in the news, I get notified.  At first, I thought this could be annoying, but they do a great job of putting notifications into a digest, and the e-mails aren’t overwhelming. RebelMouse https://www.rebelmouse.com. and succeeding. The bad news?
  • SYNECORE  |  MONDAY, DECEMBER 17, 2012
    [Facebook, Linkedin] 4 Steps to Establish a Seamless Online Presence
    Share testimonials, case studies, and/or samples of your work. Pick 2-4 of the most relevant networks for your brand focus (probably some combo of Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram). STEP ONE: Clarify VVBGBM. As my grandma used to say, let’s begin at the beginning. In this case, it begins with a vision.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 14, 2012
    [Facebook, Linkedin] 8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013
    Pin It How will you showcase your professional brand using the new LinkedIn profile? While I’ve blogged about LinkedIn profile tips in the past, it’s time to take a look at the new user interface and determine how to maximize the new profile for 2013 and beyond. into your LinkedIn profile by simply inserting a link.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 26, 2012
    [Facebook, Linkedin] Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature
    Lure your readers back to your Facebook Page with new content curation features from Post Planner. When I present on Facebook as part of my social media workshops , I introduce a number of Facebook tools for business that I would divide into the following categories: Application platforms (for Facebook contests , etc.).
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 15, 2012
    [Facebook, Linkedin] Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)
    Sample lists can include high-score leads in a particular region who visited your website in the last seven days; or contacts in active opportunities who registered for an upcoming webinar; or prospects who received an email offer and did not click through but visited your website anyways. On the face of it, this is not a surprising question.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 16, 2012
    [Facebook, Linkedin] Content Marketing Seen As Important But Brands Slow To Act [Survey]
    While the report costs $400, Econsultancy and Outbrain are offering this sample content marketing survey report  at no charge. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedInFacebook  or  Google+. Brands Are Slow To Act. What are the biggest barriers? Content Marketing
  • HUBSPOT  |  FRIDAY, OCTOBER 12, 2012
    [Facebook, Linkedin] 7 Inspiring Examples of Real-Time Marketing in Action
    Pretzel Crisps' "Social Sampling" Program. PretzelCrisps offers to deliver a free product sample, often with a follow-up that encourages recipients to share feedback and start conversations about the brand. They updated their Facebook page, Twitter account, and relevant LinkedIn groups with useful information for travelers.
  • HUBSPOT  |  SUNDAY, OCTOBER 7, 2012
    [Facebook, Linkedin] Facebook Fans Are Hiding Your Posts, and Other Marketing Stories of the Week
    Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Are you more concerned with earning page likes or engaging the audience you already have on Facebook? To learn more tips on how you can engage your Facebook audience, read the full story from Fast Company here. Happy Columbus Day weekend, marketers!
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 24, 2012
    [Facebook, Linkedin] Small Email Marketing Changes = Big Results
    Social Sharing Icons - Social sharing icons in your email/newsletter allow readers to share your message/content with their social networks on Facebook, Twitter and LinkedIn. If you have a Facebook page, Twitter handle or your biz is on Pinterest, include them in your emails. To learn more about alt text check out this post. 4.
  • HUBSPOT  |  FRIDAY, AUGUST 10, 2012
    [Facebook, Linkedin] 13 Ways to Spice Up Your Marketing Content With Data
    Our blog post, " LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data] ," for example, features original data that HubSpot pulled from a study of 5,000 businesses -- HubSpot customers leveraging inbound marketing. Being data-driven is a very valuable quality to have as an inbound marketer.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Facebook, Linkedin] A Social Media Measurement Dashboard; One Approach
    This post includes a sample dashboard based on our real world approach to social media clients. For the social media measurement dashboard below, you’ll note 4 columns: Previous Period Number, Current Period Number, Percent Change, and Weight.  We’ll focus on Twitter, Google+, Facebook and YouTube. Facebook. Facebook.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Facebook, Linkedin] A Social Media Measurement Dashboard; One Approach
    This post includes a sample dashboard based on our real world approach to social media clients. For the social media measurement dashboard below, you’ll note 4 columns: Previous Period Number, Current Period Number, Percent Change, and Weight.  We’ll focus on Twitter, Google+, Facebook and YouTube. Facebook. Facebook.
  • HUBSPOT  |  TUESDAY, AUGUST 7, 2012
    [Facebook, Linkedin] 7 Ways to Optimize Your SlideShare Presentations for More Traffic & Leads
    As an example, you can take a large ebook (like we did with our " 75 Customer Service Facts, Quotes & Statistics ") and create a slideshow that showcases just a sampling of the content -- not the whole book. Creating slide decks is a regular practice for many marketers. Let's get started! 1) Treat Title Slides Like Video Thumbnails.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 26, 2012
    [Facebook, Linkedin] How to Save Time & Effort with Your Social Media/Facebook Posting
    Those business owners need to set up accounts for Twitter, Facebook, Linkedin, Google +. It then applies the following calculation per time bucket: # of RTs in this bucket / # of RTs within the sample of 199 tweets. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Or do they?
  • HUBSPOT  |  TUESDAY, JULY 24, 2012
    [Facebook, Linkedin] The Social Media Publishing Schedule Every Marketer Needs [Template]
    And then Facebook. Also LinkedIn. it's not in panic mode looking for something to push out to our Facebook fans -- we already took care of that last Friday before we left. This section will walk you through how to fill out each of the four tabs you see in this template -- the updates for Twitter, Facebook, LinkedIn, and Google+.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 23, 2012
    [Facebook, Linkedin] Why It Doesn’t Matter that CEOs Aren’t Using Social Media
    In this instance, it’s the archetypical Old-White-Dinosaur-Luddite-Who-Just-Won’t-Be-My-Facebook-Friend. So the company went out and counted how many Fortune 500 CEOs have their own Twitter, Facebook, LinkedIn, Google+ and Pinterest accounts. And he based its counter-argument on an apparent sample of one (himself).
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 17, 2012
    [Facebook, Linkedin] 3 Steps To A Customer-Driven Marketing Plan
    Or at least ask a sample of them. Please comment below and follow the conversation on Twitter ,   LinkedInFacebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? But how do you get to know your customers? Wikipedia).
  • HUBSPOT  |  WEDNESDAY, JULY 11, 2012
    [Facebook, Linkedin] Which Links in Your Email Marketing Get the Most Clicks?
    To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. In our marketing emails, for example, we include social media links to the most popular social media channels: Facebook, Twitter, and LinkedIn. 3. Main Call-to-Action Link.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 19, 2012
    [Facebook, Linkedin] Purchases are fun, but…….they don’t move the business needle
    Less that 11% of a sample of large technology firms were skilled at content marketing. Share the blog post on Twitter, LinkedIn, Facebook, Google+, Digg, Delicious, StumbleUpon, etc. We enjoy buying things, like cars, golf clubs, iPads, and vacations.  I do too. Problem is, just spending money does not move the business needle.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Facebook, Linkedin] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    You know, the thing you see on Twitter and Facebook, those other social networks ;-) You can comment and like other people's check-ins, and your pictures appear more prominently than before. Things You Might Have Missed on Facebook. There is a lot of mystery behind the Facebook newsfeed. Things You Might Have Missed on LinkedIn.
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Facebook, Linkedin] 7 Expert Email Marketing Tips You're Probably Missing Out On
    For Facebook: [link] [link]. For LinkedIn: [link] [link]. Choose a List Segment: Think of this as your sample size. Create and Schedule Your Test Emails: Create a handful of test emails to rotate through the list sample. You’ve conquered the click-through. You’re sultan of the subject line. en&url= [link].
  • NUSPARK  |  SATURDAY, MAY 19, 2012
    [Facebook, Linkedin] Generating Leads from a Facebook Fan/Business Page Engagement Strategy
    Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  There’s plenty of content on the web about Facebook Business Pages. Understand EdgeRank. 
  • BIZNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Facebook, Linkedin] Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing
    This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. 3)   What do they read and how do they gather information? These are just a sampling of questions. Photo credit: Wikipedia. That’s a great starting point. After all, I fit right into it myself. Nielsen.
  • HUBSPOT  |  THURSDAY, MAY 3, 2012
    [Facebook, Linkedin] How to Leverage Thank-You Page Real Estate for Better Marketing
    You know, those buttons you see to the left of this blog post that let you tweet, +1, LinkedIn share, Facebook like, and even sometimes pin our content. Your next conversion offer, then, might be a free sample of unicorn shampoo or a free consultation with a unicorn stylist! 6) Show Them a Video (With Calls-to-Action).
  • HUBSPOT  |  THURSDAY, MAY 3, 2012
    [Facebook, Linkedin] How to Recruit & Evaluate Rockstar Marketing Interns
    So when interviewing for any marketing openings, ask for plenty of writing samples -- press releases, blog posts, newsletter articles, anything! If your intern prospect has pictures of themselves doing less-than-admirable activities on Facebook or hasn't built up a LinkedIn profile , that's a red flag. Where to Find Interns.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 27, 2012
    [Facebook, Linkedin] Is LinkedIn Really a Social Network?
    If you’re on LinkedIn, you more than likely have your work history on it. But does all this type of activity justify calling LinkedIn a social network? But even with the definition fitting the general LinkedIn makeup, would you really put it in the social ranks of Facebook and Twitter? 150 million users.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 18, 2012
    [Facebook, Linkedin] Are You Ready to Fully Expose Your Brand to Social Media Users?
    Displays of the aircraft seating and samples of the cabin food were also provided. It also turned into an education on how ANA has been effective so far in their Facebook marketing while also having an informational exchange on social media in the United States, with special focus being spent on LinkedIn and Google Plus.
  • HUBSPOT  |  FRIDAY, APRIL 13, 2012
    [Facebook, Linkedin] An Uncomplicated Approach to Conducting Solid Market Research
    That means we can all conduct market research for less money, across a larger sample size, and with less time investment. And luckily, social media is getting better and better at targeting -- in fact, just yesterday LinkedIn announced more robust targeting functionality for users! But when you're tasked to sit down and actually.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 11, 2012
    [Facebook, Linkedin] Riding the Social Media Struggle Bus? You’re Not Alone
    This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Though nine of the 10 companies are on LinkedIn, though only three have complete, optimized company profiles and product listings. Image credit: The Far Side. Reach out. Interact.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 10, 2012
    [Facebook, Linkedin] What Are You Using to Help Identify Topics for Writing Your Blog?
    Here’s a sampling of what Google Reader will help you do: Stay up to date with the very latest materials. Easily share your reading to your followers in Google+, Facebook, LinkedIn, Twitter and Pinterest. Reading Will Fuel Your Writing for New Business. Creating content is difficult. My personal preference is Google Reader.
  • HUBSPOT  |  THURSDAY, MARCH 1, 2012
    [Facebook, Linkedin] How to Conduct Competitive Analysis to Step Up Your Content Strategy
    You know the topic of this post, for example, is Facebook because of the slug at the end of the URL. blog.hubspot.com/blog/tabid/6307/bid/31633/ The-Complete-Guide-to-Setting-Up-the-New-Facebook-Page-Design.aspx. Select a sample of content assets from each content asset type your competitor publishes. LinkedIn. Right?
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 28, 2012
    [Facebook, Linkedin] Getting Started with Pinterest
    In fact, one Pinterest infographic puts the Facebook Fans for Pinterest at 97% female. Similar to how even a B2B social media website like LinkedIn has compelling uses for B2C companies, B2B businesses can also leverage whatever visual aspects they might have to use Pinterest as well. Who Enjoys Pinning? Not necessarily. Lots of them.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Facebook, Linkedin] 9 Ways to Make Your Marketing Analytics Actionable
    For many marketers, LinkedIn is the top lead generator among the social networks , but this may be different for you. If you're generating little traffic, leads, and customers from Twitter, for example, but are seeing a lot of ROI from Facebook, spend more of your time engaging your Facebook community and less time tweeting. 4).
  • VIEWPOINT  |  THURSDAY, FEBRUARY 16, 2012
    [Facebook, Linkedin] How to Make Social Sell: From Thought Leader to Thought Provoker
    year's worth of research confirmed my suspicions about the so-called “social media revolution” and revealed an exciting opportunity: A chance for more B2B marketers to generate tangible business leads and sales using tools like LinkedIn, Facebook, blogs and video. These Brands are Making Social Media Sell. Take Action.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2012
    [Facebook, Linkedin] Go On Get Your Blog On: How to Empower Employees as Blogging Champions
    Referencing Ann Handley’s Content Rules  sample blog template , we found this to be a fantastic tool in eliminating barriers that employees might have to writing a post. Here are some of the ways that we encourage participation: Participation in LinkedIn groups and Linkedin Today. Marketo blogging basics.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 31, 2012
    [Facebook, Linkedin] The Top 20 Twitter Clients being Used in 2012
    I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups  in my Social Media Strategies for Business LinkedIn Group  to find out what others use. Facebook  features the ability to sync one’s Twitter account to his or her Facebook page. Thanks!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 29, 2012
    [Facebook, Linkedin] Why are America’s fastest-growing companies killing their blogs?
    have a theory that would conclude “no,” but before I explain my rational, let’s look at a few more interesting trends from this study: Facebook and LinkedIn lead the way. 500 is Facebook with 74% of companies using it. Finally, another possible cause of the strange drop is sampling error.
  • SOCIAL MEDIA B2B  |  TUESDAY, JANUARY 24, 2012
    [Facebook, Linkedin] The B2B Social Media Book Launches
    That was the publication date of our book, The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More. Many of the online booksellers also have a sample download available on their sites. It turned out to be a soft launch. We hope you can join us.
  • HUBSPOT  |  FRIDAY, DECEMBER 16, 2011
    [Facebook, Linkedin] Heatmaps Reveal Where People Look on Social Media Sites [Research]
    They covered everything from Facebook and Twitter to Pinterest and Reddit, and though the sample size is pretty small and doesn't always include the business pages, the results are interesting for social media marketers nonetheless. Facebook. Like on Facebook, someone's Circles was also of interest. LinkedIn.
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Facebook, Linkedin] 40 Essential SEO Terms Marketers Should Know [Glossary]
    This is often displayed on search engine results pages below the page title as a sample of the content on the page. Facebook, YouTube, LinkedIn, Google+, and Twitter are popular social media websites. Do you want to optimize your website but have trouble communicating with the technical folks running it? Directory and Dmoz.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 8, 2011
    [Facebook, Linkedin] 4 Fresh Reasons Why Social Media is the New Farmer’s Market
    Chances are that platform will be Facebook, but depending on your product you might have better luck concentrating on LinkedIn. You shouldn’t be over-pushing your product like some vendors do, but those that tend to sell a lot of produce at my local farmer’s market are those that have free fruit samples.  Don’t be shy: engage.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 8, 2011
    [Facebook, Linkedin] 4 Fresh Reasons Why Social Media is the New Farmer’s Market
    Chances are that platform will be Facebook, but depending on your product you might have better luck concentrating on LinkedIn. You shouldn’t be over-pushing your product like some vendors do, but those that tend to sell a lot of produce at my local farmer’s market are those that have free fruit samples.  Don’t be shy: engage.
  • CLIENT BRIDGE  |  THURSDAY, DECEMBER 1, 2011
    [Facebook, Linkedin] Scheduling Your Social Media Marketing Efforts
    Here are some sample schedules they developed for different levels of engagement. Check LinkedIn. Check your business's Facebook Page for questions. Scan LinkedIn questions from network connections. Catch up on LinkedIn discussions. Send LinkedIn invitations to connect with clients when beginning a new assignment.
  • INSIGHTIQ BLOG  |  MONDAY, NOVEMBER 28, 2011
    [Facebook, Linkedin] 10 Easy Ways to Get to Know Your Client
    10.   Get added to an internal seed or sample list if available for emails, SMS and direct mail. If you are in a client facing role in a professional services organization, sometimes it can be difficult to provide value if you don't fully understand the scope of your clients' business.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, OCTOBER 7, 2011
    [Facebook, Linkedin] Surprise Your Customers with Direct Mail Love
    Sign up for this event and you'll get access to the interviews plus a follow-up question and answer session on LinkedIn. Since our mailboxes are empty, your direct mail letter, with an offer for a white paper, e-book, demo, info kit, samples, or free trial, will stand out. Another client sent samples of his product to his list.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 4, 2011
    [Facebook, Linkedin] Why SEO Is The Key To Successful Marketing
    It also includes a foreward by freelance blogger and marketing consultant  Kristi Hines ( @kikolani ) and some extra quick start guides, sample frameworks and more… Another Great Example of Content Marketing. would be honored if you follow along on  Twitter ,  LinkedInFacebook  or  Subscribe  to the  B2B Marketing Insider   Blog.
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