'Home Company Contact Us Login Help & Training RSS Feed Linkedin Facebook Twitter GooglePlus YouTube. Of course, not every type of video will fit neatly into the sample outline I posted above. Ideas Blog. Entire Site. Search. SEE A DEMO TRY IT FOR FREE. Tips for Scripts: 4 Scriptwriting Ideas for Online Video Marketing.

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily.

Social Media Updates : Facebook , Twitter , LinkedIn and other social media updates call for writing that’s called “microblogging.” After you’ve identified prospective candidates, be sure to get several writing samples from them so you can familiarize yourself with their specialties and the quality of their writing. Resources.

LinkedIn is the channel most used by b2b marketers, according to BtoB’s study, with 80% engaged in the professional profile site. Here, LinkedIn (34%) bested Facebook (19%) by far, with blogging (17%), Twitter (12%), customer communities (10%) and YouTube (5%) following. Technology companies comprised 30% of the sample.

In the last few weeks he has posted a steady stream of fascinating pictures to Facebook, Google+ and  Twitter , conducted the first Google Hangout from space, uploaded YouTube videos of experiments, performed a live song with the band Barenaked Ladies, and conducted an AMA (Ask Me Anything) on Reddit, which garnered nearly 8,000 comments.

like Twitter and Facebook are low on. LinkedIn, Twitter, and Facebook to share. Figure 3: Sample Social Media MPS Dashboard Dissecting the dashboard Column A: In this example, a weight. Figure 4: Sample Social Media MPS Monthly Detail Worksheet “Keep in mind, a. Entire content © 2012 Gleanster, LLC. terms of use.

by Maria Pergolino I have recently been using LinkedIn and Pinterest more than Twitter and Facebook.  figured I would do this by clicking on the Pinterest and LinkedIn Follow-Me buttons every time I was on an interesting brand’s website.  Facebook Share: ? LinkedIn Post: ? Facebook Page: ? LinkedIn Group: ?

Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. But you have more power at your disposal with LinkedIn than you might realize.

With that in mind, I’ve drawn up a sampling of analytics we have today and where they fall short. Analytics will tell us the percentage of the people coming from Facebook or LinkedIn, but marketers want to use that knowledge to present buyers coming from specific channels tailored-made messaging. What’s not to love?

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Experience managing non-personal social media accounts like Twitter, Facebook, YouTube, LinkedIn, Google+, etc.

Social Sign-On is the ubiquitous “Sign In with LinkedIn” or “Register with Facebook” buttons. They increase data quality, by pushing a standard set of data (such as standard “Industries” from LinkedIn). Click here to see samples of the landing pages. This weeks chart explores how to do that.

Whereas when you use an eyetracking heatmap, you are using a sample group of people who are often taken out of their normal environment, so it may generate distorted results. This study proved that your photo is the most important element on your LinkedIn profile and this study found the same correlation in Facebook. vs. 1.7

Share testimonials, case studies, and/or samples of your work. Pick 2-4 of the most relevant networks for your brand focus (probably some combo of Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram). STEP ONE: Clarify VVBGBM. As my grandma used to say, let’s begin at the beginning. In this case, it begins with a vision.

Sample lists can include high-score leads in a particular region who visited your website in the last seven days; or contacts in active opportunities who registered for an upcoming webinar; or prospects who received an email offer and did not click through but visited your website anyways. On the face of it, this is not a surprising question.

While the report costs $400, Econsultancy and Outbrain are offering this sample content marketing survey report  at no charge. Let me know what you think in the comments below and follow the conversation on  Twitter ,   LinkedIn ,  Facebook  or  Google+. Brands Are Slow To Act. What are the biggest barriers? Content Marketing

Pretzel Crisps' "Social Sampling" Program. PretzelCrisps offers to deliver a free product sample, often with a follow-up that encourages recipients to share feedback and start conversations about the brand. They updated their Facebook page, Twitter account, and relevant LinkedIn groups with useful information for travelers.

Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Are you more concerned with earning page likes or engaging the audience you already have on Facebook? To learn more tips on how you can engage your Facebook audience, read the full story from Fast Company here. Happy Columbus Day weekend, marketers!

Social Sharing Icons - Social sharing icons in your email/newsletter allow readers to share your message/content with their social networks on Facebook, Twitter and LinkedIn. If you have a Facebook page, Twitter handle or your biz is on Pinterest, include them in your emails. To learn more about alt text check out this post.

Our blog post, " LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data] ," for example, features original data that HubSpot pulled from a study of 5,000 businesses -- HubSpot customers leveraging inbound marketing. Being data-driven is a very valuable quality to have as an inbound marketer.

This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Facebook. Likewise on Facebook, audiences can comment, like, and share of course, but it’s ideal that you participate in the conversation as well on your business page. .

This post includes a sample dashboard based on our real world approach to social media clients. We’ll focus on Twitter, Google+, Facebook and YouTube. Facebook. Likewise on Facebook, audiences can comment, like, and share of course, but it’s ideal that you participate in the conversation as well on your business page. .

As an example, you can take a large ebook (like we did with our " 75 Customer Service Facts, Quotes & Statistics ") and create a slideshow that showcases just a sampling of the content -- not the whole book. Creating slide decks is a regular practice for many marketers. Let's get started! 1) Treat Title Slides Like Video Thumbnails.

Those business owners need to set up accounts for Twitter, Facebook, Linkedin, Google +. It then applies the following calculation per time bucket: # of RTs in this bucket / # of RTs within the sample of 199 tweets. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. Or do they?

And then Facebook. Also LinkedIn. it's not in panic mode looking for something to push out to our Facebook fans -- we already took care of that last Friday before we left. This section will walk you through how to fill out each of the four tabs you see in this template -- the updates for Twitter, Facebook, LinkedIn, and Google+.

In this instance, it’s the archetypical Old-White-Dinosaur-Luddite-Who-Just-Won’t-Be-My-Facebook-Friend. So the company went out and counted how many Fortune 500 CEOs have their own Twitter, Facebook, LinkedIn, Google+ and Pinterest accounts. And he based its counter-argument on an apparent sample of one (himself).

Or at least ask a sample of them. Please comment below and follow the conversation on Twitter ,   LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Is your marketing strategy driven by what you have to sell or the market needs you best fulfill? But how do you get to know your customers? Wikipedia).

To help get to the bottom of it, we analyzed a sample of 26 unique HubSpot emails that we sent to the same audience over a period of three months in 2012. In our marketing emails, for example, we include social media links to the most popular social media channels: Facebook, Twitter, and LinkedIn. Main Call-to-Action Link.

Less that 11% of a sample of large technology firms were skilled at content marketing. Share the blog post on Twitter, LinkedIn, Facebook, Google+, Digg, Delicious, StumbleUpon, etc. We enjoy buying things, like cars, golf clubs, iPads, and vacations.  I do too. Problem is, just spending money does not move the business needle.

You know, the thing you see on Twitter and Facebook, those other social networks ;-) You can comment and like other people's check-ins, and your pictures appear more prominently than before. Things You Might Have Missed on Facebook. There is a lot of mystery behind the Facebook newsfeed. Things You Might Have Missed on LinkedIn.

For Facebook: [link] [link]. For LinkedIn: [link] [link]. Choose a List Segment: Think of this as your sample size. Create and Schedule Your Test Emails: Create a handful of test emails to rotate through the list sample. You’ve conquered the click-through. You’re sultan of the subject line. en&url= [link].

Facebook and B2B lead generation.  Have you considered Facebook as a channel for lead generation?  Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach.  There’s plenty of content on the web about Facebook Business Pages. Understand EdgeRank. 

This dovetails with regionally targeted digital marketing strategies on social networks such as Facebook or LinkedIn. These are just a sampling of questions. Photo credit: Wikipedia. deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. Pew Research Center.

You know, those buttons you see to the left of this blog post that let you tweet, +1, LinkedIn share, Facebook like, and even sometimes pin our content. Your next conversion offer, then, might be a free sample of unicorn shampoo or a free consultation with a unicorn stylist! You do say thank you, right? 7) Conduct a Survey.

So when interviewing for any marketing openings, ask for plenty of writing samples -- press releases, blog posts, newsletter articles, anything! Questions to Ask: 1) Please send me 3-5 writing samples before our interview. Questions to Ask: 1) Have you ever managed a company Facebook page or Twitter account?

'If you’re on LinkedIn, you more than likely have your work history on it. But does all this type of activity justify calling LinkedIn a social network? But even with the definition fitting the general LinkedIn makeup, would you really put it in the social ranks of Facebook and Twitter? 150 million users.

That means we can all conduct market research for less money, across a larger sample size, and with less time investment. And luckily, social media is getting better and better at targeting -- in fact, just yesterday LinkedIn announced more robust targeting functionality for users! But when you're tasked to sit down and actually.

This is apparent from the large number of abandoned blogs, orphaned Facebook pages, silent Twitter feeds and the like littering the social media landscape. Though nine of the 10 companies are on LinkedIn, though only three have complete, optimized company profiles and product listings. Image credit: The Far Side. Reach out. Interact.

Here’s a sampling of what Google Reader will help you do: Stay up to date with the very latest materials. Easily share your reading to your followers in Google+, Facebook, LinkedIn, Twitter and Pinterest. Reading Will Fuel Your Writing for New Business. Creating content is difficult. My personal preference is Google Reader.

You know the topic of this post, for example, is Facebook because of the slug at the end of the URL. blog.hubspot.com/blog/tabid/6307/bid/31633/ The-Complete-Guide-to-Setting-Up-the-New-Facebook-Page-Design.aspx. Select a sample of content assets from each content asset type your competitor publishes. LinkedIn. Right?

For many marketers, LinkedIn is the top lead generator among the social networks , but this may be different for you. If you're generating little traffic, leads, and customers from Twitter, for example, but are seeing a lot of ROI from Facebook, spend more of your time engaging your Facebook community and less time tweeting.

year's worth of research confirmed my suspicions about the so-called “social media revolution” and revealed an exciting opportunity: A chance for more B2B marketers to generate tangible business leads and sales using tools like LinkedIn, Facebook, blogs and video. These Brands are Making Social Media Sell. Take Action.

Referencing Ann Handley’s Content Rules  sample blog template , we found this to be a fantastic tool in eliminating barriers that employees might have to writing a post. Here are some of the ways that we encourage participation: Participation in LinkedIn groups and Linkedin Today. Marketo blogging basics.

have a theory that would conclude “no,” but before I explain my rational, let’s look at a few more interesting trends from this study: Facebook and LinkedIn lead the way. 500 is Facebook with 74% of companies using it. Virtually tied at 73% is the adoption of the professional network, LinkedIn.

That was the publication date of our book, The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More. Many of the online booksellers also have a sample download available on their sites. It turned out to be a soft launch. We hope you can join us.

They covered everything from Facebook and Twitter to Pinterest and Reddit, and though the sample size is pretty small and doesn't always include the business pages, the results are interesting for social media marketers nonetheless. Facebook. Like on Facebook, someone's Circles was also of interest. LinkedIn.

This is often displayed on search engine results pages below the page title as a sample of the content on the page. Facebook, YouTube, LinkedIn, Google+, and Twitter are popular social media websites. Do you want to optimize your website but have trouble communicating with the technical folks running it? Directory and Dmoz.

Here are some sample schedules they developed for different levels of engagement. Check LinkedIn. Check your business's Facebook Page for questions. Scan LinkedIn questions from network connections. Catch up on LinkedIn discussions. Send LinkedIn invitations to connect with clients when beginning a new assignment.

1.      Friend the Company on Facebook. 2.      Follow the Company on LinkedIn. Get added to an internal seed or sample list if available for emails, SMS and direct mail. Here are 10 tips that you can use to get to know your client better so that you can succeed in delivering the most value to their business:  . So g et engage

Sign up for this event and you'll get access to the interviews plus a follow-up question and answer session on LinkedIn. Since our mailboxes are empty, your direct mail letter, with an offer for a white paper, e-book, demo, info kit, samples, or free trial, will stand out. Another client sent samples of his product to his list.

It also includes a foreward by freelance blogger and marketing consultant  Kristi Hines ( @kikolani ) and some extra quick start guides, sample frameworks and more… Another Great Example of Content Marketing. would be honored if you follow along on  Twitter ,  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog.

Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+  that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Facebook and Twitter.   LinkedIn sharing. In the Name field, type LinkedIn. First, my toolset: RSS Reader from Google.

Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+  that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. Facebook and Twitter.   LinkedIn sharing. In the Name field, type LinkedIn. First, my toolset: RSS Reader from Google.

The sample size was small, but some fascinating trends came to light: 51 percent of companies interviewed were using five or more channels. One is getting the word out through Facebook wall posts. The second is by paid PPC ads on Facebook. Do they prefer LinkedIn questions or Quora? And how did they select these channels?

Just create these fields and track the data for each Channel (I’ve provided sample data for illustration): Source: Email. Share this on LinkedIn. Share this on Facebook. In my last two posts, I suggested strategies and tools for bootstrapping your small business sales and marketing efforts.  But how is “effectiveness” defined? 

Here are some sample subject lines we found that illustrate the point: 1 – Personalized with name -  “ Joel&# , it’s time to renew your xyz seasons tickets –> 65% open rate! Facebook. LinkedIn. by Egan Cheung | Tweet this What’s in a name? When it comes to email marketing , a lot. over the average. Reddit.

Here’s a sampling of what I’ve been talking about. Corporate case studies used to have a purpose in the days when customers couldn’t find each other, but today all it takes is a few searches or LinkedIn queries to identify experienced buyers. Love Your Critics. Read more and comment on The CMO Site.

If you are a new reader, below is a good sampling of the kinds of posts we publish. The most popular social network on this site, based on this list, is Facebook, followed by Twitter, then LinkedIn. That is because more B2B marketers are trying to understand how to use Facebook in their social media plans.

Among the many interesting findings, Pew reports that the social relationship “boost&# received by Facebook users is equivalent to about half the total support that the average American receives as a result of being married. N early 60% of Twitter users, 39% of Facebook users, and 36% of LinkedIn users joined within the past year.

Luckily, Best Events Catering have sample downloads for you. Facebook. LinkedIn. by Laura H. Vogel | Tweet this Here’s the dilemma: You need to plan an event, but you have no background in event planning. Somehow this duty has been thrust upon your shoulders. Relax. We’re here to help. Yet, an event can make or break a campaign.

The open source rival to Facebook drew a lot of attention from the Web and the mainstream press alike. People wanted to feel like they were playing a role in building something big, and so the little startup took in 2,000% of its funding goal and had 6,479 backers, including Facebook CEO Mark Zuckerberg. Facebook. LinkedIn.

So the video gives a sampling of what it’s like to see and hear him. Share this on Facebook. Share this on LinkedIn. How should content marketing be used on the home page of your website? What makes good website copy? No matter what business you’re in, your content must achieve 4 things. This is just the home page.

ll give you a small-scale sample. Facebook. LinkedIn. by Anna Glushkovsky | Tweet this. You might need to buy a car. Maybe you need to hire an advertising agency. Or perhaps you’re in the market for lead management solutions. Whatever the need, the concerns are the same. You need to evaluate your provider and measure results.

This is just a sample, so join up with Topliners today. Facebook. LinkedIn. by Heather Foeh | Tweet this. Every week we bring you the most vibrant conversation from Topliners , a community for marketers to inspire, collaborate and develop winning campaigns. Do you concur? Do you have any additions? Share email. StumbleUpon.

Here’s a sample of what you’ll learn: For example, your content should accomplish these 4 goals: Connect with readers right away (ask them about their problems or challenges). Share this on Facebook. Share this on LinkedIn. Ahhh, that’s what I’ve been trying to figure out for the last 12 years. Digg this!

But the sample you’re likely to reach is the same as the segment of your database you’re already successfully reaching – the active segment.  Facebook. LinkedIn. by Elle Woulfe | Tweet this. But it all starts at the top of the funnel with the great, unwashed masses.  So Many Channels, So Many Repeat Visitors. Share email.

I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. Share this on Facebook. Share this on LinkedIn. People are still confusing features and benefits in their marketing messages. But others…OMG, it’s just sad. They try to say too much.

think smart marketers will advertise on Linkedin, Facebook and Twitter to drive traffic to their social media outposts and their websites to accomplish specific outcomes. Not sure how big this research sample was. February 2011. to marketing professionals. Let’s Get Started! These charts were viewed 22,226 times. Tweet.

Q&A sites, whether they be Quora, Focus, Namesake, ChaCha, Aardvark or good “old fashioned” LinkedIn Answers, are all the rage.  Similarly, “votes” – Quora’s answer to Facebook “Likes” – are disproportionately awarded to the first answer posted.  Facebook. LinkedIn. by Joe Chernov | Tweet this. Answer First. It’s 145. 

That is, you need to design some sample campaigns or other processes and watch the vendor execute them. It’s very easy for vendors to make the sample campaign execution “look easy&#.  Share this on LinkedIn. Share this on Facebook. couldn’t agree more. Tweet This! Stumble upon something good? Digg this!

Recently, I have seen a huge influx of companies getting into social media marketing; they setup up all their accounts on Facebook, Twitter, and Linked and just expect the leads to just come pouring in. So many times, I see companies jump on Twitter or Facebook, just to find no results/only to obtain no results. Step 1. Step 2. Step 3.

Nielsen ratings became a household name by sampling household television viewing. Despite better tracking, people can still practice selective sampling, reporting data that makes them look good but not necessarily the data that enables the company to make wiser decisions and drive revenue performance. Facebook. LinkedIn.

In the sample quote I used about a “128-bit secure site,&# wouldn’t it be more interesting if the business blogged about a client who had a bad experience using an unsecured website? Share this on Facebook. Share this on LinkedIn. Of course, who wouldn’t? There are two ways to persuade people. Digg this!

About half of the companies in the sample have been using social media for only the past year, with nearly 20% starting in the past 13 to 18 months. Companies are focusing their energies on Facebook, Twitter, LinkedIn, YouTube and blogs. Over 33% of the businesses in the sample are not measuring return on investment at all. Among

bail bond company with more than 2,800 Facebook fans? Sweet Leaf Tea ‘s April Riggs showed up with free samples and was promptly brought on stage for a impromptu case study on how the brand has used social media to engage with costumers online, and quickly turn potential negative comments into positive feedback. Facebook.

Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans?

Online tools like blogs, Twitter and Facebook have made it easier for people to share with one another, but they don’t necessarily make the Web social. This post will discuss how to be a thoughtful and engaged commenter, whether you are active in the blogosphere or on LinkedIn, Twitter, Facebook and message boards.

Sample image from 2009 blogger quotes project 7.  Use other social channels for distribution, but focus on your site I don’t do too much to nurture followings in external networks, I simply feed content into Twitter, Facebook, LinkedIn, etc. Yes, blogs are best consumed through feeds.  Exactly. What did I learn? 

Recommendation: Join communities like Spiceworks, ITToolbox and groups in Linkedin and get involved in discussions. Observation: There may be something to this however from a B2B perspective it’s difficult to know whether a Facebook fan is worth more or not. But, Facebook is the social media juggernaut and can’t be ignored.

On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) Even with RSS, bloggers take to Twitter and Facebook to help create bridges between social and interest graphs to related content. startups.

We recommend adding in your Linkedin, Twitter, your companies Facebook Fan page, and maybe even your Tungle.me Sample html code. This sample code looks like: How do you use your email signature to support your marketing efforts? Email isn't dead. Not anymore!). What is WiseStamp? Install WiseStamp for Gmail.

Now, it’s possible that the survey sample was biased in favor of early adopters or that respondents were confusing email service providers with true marketing automation, but it’s also possible that this market is simply maturing faster than its leading vendors have publicly acknowledged. Share this on Facebook. Strange.).

Here is a sample analysis… As you can see, each post or page is graded on search engine standards. Share this on Facebook. Share this on LinkedIn. How can you learn basic search marketing for blogging in 5 minutes or less? Do what all the smart and savvy bloggers and content marketers do: use Scribe. hope this is clear.

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on Facebook. Share this on LinkedIn. Blogs.

They appear as statistically “large&# effects that are often shown by majorities of samples of Americans. Share this on Facebook. Share this on LinkedIn. How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? Scientists know that our attitudes and prejudices are subconscious. Digg this!

Some people truly believe that for most local businesses engaging in Social Media ( e.g. Facebook, Twitter, LinkedIn, blogging, etc. Maybe Twitter, Facebook and LinkedIn aren’t for them, but these geo local sites are just what the doctor ordered. Also…are you on Twitter and Facebook? Directory. Look

Here is a sample analysis… As you can see, each post or page is graded on search engine standards. Share this on Facebook. Share this on LinkedIn. How can you learn basic search marketing for blogging in 5 minutes or less? All I have to do is make a few corrections and usually I can get a 100% score on the 2nd try.

As part of that project we evaluated their web site interactions, but we also interviewed a sampling of their customers so we could understand the reasons behind the actions they were taking on the site.   Connect with George on  LinkedIn or follow him on  Twitter. Share this on Facebook. Share this on LinkedIn.

See B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question ) Lesson #4: Sample kits and CAD drawings The easiest and quickest way to sell to the engineering and industrial marketplace is to have your parts and components “designed in.” should know — I am an engineer too. Don’t! Engineers are creatures of habit. Resources

Well, there is no denying that Lady Gaga is taking the world by storm, she is everywhere – more than 10 million fans on Facebook and  5 million followers on twitter. Both of these situations provide an opportunity to reach out with an offer of assistance, information, or even a free demo or sample.

Well, there is no denying that Lady Gaga is taking the world by storm, she is everywhere – more than 10 million fans on Facebook and  5 million followers on twitter. Both of these situations provide an opportunity to reach out with an offer of assistance, information, or even a free demo or sample. from social media.

They built scale models and chose fabric samples. Home Marketing Matters About Contact B2B Marketing Store Company Website Can Industrial and B2B Marketers Learn Creative Problem Solving from Fifth Graders? Consultative selling is one of the recommended ways and that requires us to sharpen our listening and creative problem solving skills.

Facebook vs. 7 More B2B Social Media Tools You Haven’t Heard Of - Social Media B2B , June 21, 2010 Based on the positive feedback from the first 7 B2B Social Media Tools You Haven’t Heard Of article, we felt we’d highlight several more tools that may be helpful for B2B social media marketers. What’s a Facebook fan worth? Enjoy.

You can read additional posts on her blog or connect with her via Twitter: twitter.com/robinsfox or LinkedIn: linkedin.com/in/robinsfox. Match his language to your message, whether the context is a new blog or maybe a well-conceived Facebook strategy. The following is a guest post from Robin S. Study your CEO like a must-have customer.

Granted, it's a very small sampling (24 marketing executives from UK-based B2B companies), but their answers to the two questions posed (What do you consider the biggest opportunity provided by social media? Pick up the phone, drop us an email, ping us on twitter, LinkedIn or facebook - we're ready when you are! Hint, hint.)

Facebook was just being opened to the public.  Until the day we’re all chained to computer screens 24/7,  consumers will continue to want contact with brands in many different ways and places, from in-store sampling to event marketing to fantastic customer service to active support for charitable causes. . Share this on Facebook.

Both of these situations provide an opportunity to reach out with an offer of assistance, information, or even a free demo or sample. Share this on Facebook. Share this on Linkedin. Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. Tweet This! Share this on del.icio.us. Digg this!

Give away something away that requires an opt-in — Many blogs feature product samples, or eBooks that allow the site to collect info for the company CRM. Share this on Facebook. Share this on Linkedin. Right? Earlier this week I wrote about a growing trend toward sponsored posts and outright selling on blogs.  Why not?

It uses small samples and may involve focus groups, interviews, and behavioral observation.  Share this on Facebook. Share this on Linkedin. This will not be boring, I promise. To make sure we’re all on a level playing field, let me quickly review the difference between QUANTITATIVE and QUALITATIVE data. Story time.

I became very active and established myself on Twitter, Linkedin and FaceBook.  Look at the content on Find New Customers for samples. The big sites are Twitter, Linkedin and FaceBook — if you are not active and present on all three, you are selling yourself short.  This is how I won this top marketing role.

I became very active and established myself on Twitter, Linkedin and FaceBook.  Look at the content on Find New Customers for samples. The big sites are Twitter, Linkedin and FaceBook — if you are not active and present on all three, you are selling yourself short.  This is how I won the role at Aplicor.