Customer Experience Matrix

JANUARY 24, 2015

I’m revving up for the next edition of our B2B Marketing Automation Vendor Selection Tool (VEST) report, which will include six first-time entries. It creates email templates with personalization and embedded links but no dynamic content. I’ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr).

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Paid Search Agency Marketing Report 120

Customer Experience Matrix

JANUARY 3, 2013

On days when I have nothing else to be cranky about, I sometimes fuss at how business-to-business software vendors hijacked the term “marketing automation” despite its long and relatively honorable history describing systems for consumer marketing. One vendor taking advantage of this opening is RedPoint.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Resource Management Work Management 120

Webbiquity

MAY 9, 2017

Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com. ” — PR Daily.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214