Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Sample lists can include high-score leads in a particular region who visited your website in the last seven days; or contacts in active opportunities who registered for an upcoming webinar; or prospects who received an email offer and did not click through but visited your website anyways. Marketing Automation.

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Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Online Marketing Institute

JANUARY 3, 2013

Whereas when you use an eyetracking heatmap, you are using a sample group of people who are often taken out of their normal environment, so it may generate distorted results. You should also remember the recency effect , which states that the last thing a person sees will stay on their minds longer.

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Banners Enterprise Management Eye-Tracking Click Rate 40

B2B Marketing Zone Posts

JULY 7, 2010

Lead scoring assigns points based on the prospects’ behavior in relation to specific content over time—in addition to points for demographic fit and recency. What’s a Facebook fan worth? I’ve had a few clients ask me recently what a Facebook fan is worth. Facebook (165). Linkedin (112). Simplicity.

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