Marketing Insider Group

JULY 11, 2023

If you sell to other businesses, advertise online through Facebook and LinkedIn. Success with Facebook comes from mastering bids for keywords. On LinkedIn, target people by job title, function, or industry. Be careful not to become overly promotional by inserting your brand into your content too much.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

NuSpark Consulting

MARCH 3, 2016

Now you need to distribute and promote it. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. The good news?

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Content Marketing Institute

DECEMBER 10, 2018

The word is “LinkedIn.”. If you did, you’re in the same camp as many LinkedIn users who think of their LinkedIn profile as their online resume. LinkedIn = conversation. View @LinkedIn as a conversation platform, not just a digital resume. Their strategies center on the goal of driving conversations on LinkedIn.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Use LinkedIn Ads. Images via LinkedIn Marketing Solutions.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Go Beyond SEO

FEBRUARY 20, 2023

According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. This is because LinkedIn allows lawyers to promote themselves professionally, and because of its popularity within the legal profession.

Social Media 88

Social Media Media Best Practices Marketing Analytics Tools 88

Webbiquity

NOVEMBER 9, 2021

That, along with PR contact information and your website URL. Social Media Account Profiles (Especially LinkedIn). Just as developing the product lays the foundation for it’s success in use, your UVP is the foundation for describing and promoting it. Directory Listings and Buyers Guides.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Biznology

APRIL 15, 2014

Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. Completely Fill Out Your LinkedIn Profile.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Writing on the Web

JANUARY 29, 2014

with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Since social media has come into being, the way you promote your expert ebook is, in fact, a whole lot easier.

Social Media 100

Social Media Promotion Media Tips 100

Go Beyond SEO

FEBRUARY 20, 2023

According to the American Bar Association , law firms continue year after year to prefer LinkedIn as a social media marketing platform. This is because LinkedIn allows lawyers to promote themselves professionally, and because of its popularity within the legal profession.

Social Media 78

Social Media Media Best Practices Marketing Analytics Tools 78

SendX

MARCH 18, 2021

When you set out to strategize an email marketing strategy , the first question that naturally comes to mind is: “what email addresses are going to receive my newsletters, promotional messages, and other communications”? A change in the Facebook algorithm, on the other hand, could restrict your access to Instagram followers.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

NuSpark Consulting

DECEMBER 9, 2012

How do you promote it? There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Promote your paper within your blog’s sidebar or widget. Now what?

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

The Lead Agency

JUNE 2, 2019

Facebook is the go-to for B2B businesses, with 89% of B2B companies using the channel to generate leads. However, as Facebook’s algorithm changes continue to limit the organic reach of posts, it’s important for brands to look for other channels to promote their products and services.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

SmartBug Media

MARCH 4, 2020

UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site. You may know traffic is coming in from Facebook for instance, but what’s the more complete story? UTM Source.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Metadata

JANUARY 22, 2024

Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. To put that growth into perspective, it took Facebook around four and a half years to reach that milestone. Is it for a LinkedIn thought leader ad , a landing page, an organic social post, or something else?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

ConvertKit

JUNE 21, 2021

After customizing your landing page, get the unique URL by clicking Share : Get your URL to share your landing page. Start growing your email list by sharing the URL on your social media channels and adding it to your website or blog! Here are some other ways you can talk to potential customers: Joining relevant Facebook groups.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Brandwatch Marketing

NOVEMBER 8, 2023

1) Hootsuite Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. 4) Buzzsumo Buzzsumo is a great tool for content research, but it also has an excellent way to analyze and monitor your Facebook pages.

Social Media 98

Social Media Tools Media Lead Scoring 98

SmartBug Media

MAY 6, 2020

Facebook and Google both have retargeting technology that allow you to show ads to prospects after they visit your site. Larry Kim from WordStream shared some secret sauce tips at SearchLove Conference in Boston on driving conversions from Facebook, Twitter, and LinkedIn. Video Promotion. Retargeting.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Metadata

SEPTEMBER 28, 2021

Run conversation ads on LinkedIn without an incentive. For example: don’t serve demo request ads to an entirely cold audience that would benefit from sponsored content on Facebook or LinkedIn, instead. Ad Objective : Conversion / Lead Gen Ad Channel : LinkedIn, YouTube, Facebook, Discovery, Display. Here’s how.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Metadata

SEPTEMBER 28, 2021

Run conversation ads on LinkedIn without an incentive. For example: don’t serve demo request ads to an entirely cold audience that would benefit from sponsored content on Facebook or LinkedIn, instead. Ad Objective : Conversion / Lead Gen Ad Channel : LinkedIn, YouTube, Facebook, Discovery, Display. Here’s how.

Account Based Marketing 98

Account Based Marketing ABM Demand Campaigns 98

Circle Studio

JUNE 23, 2022

Promote, promote, promote. The truth is, even the best content still needs to be marketed and promoted. Simply promoting a blog post or white paper on your social channels once isn’t sufficient. The “inbound” effect of content marketing still requires the “outbound” benefits of promotion. on LinkedIn.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Televerde

JANUARY 12, 2021

They instead try to force leads backward: gating all their content behind forms, hounding everyone who provides an email address, and running heavily promotional content. Some of yours might include: Certain Facebook groups and pages. LinkedIn groups. Sadly, too many B2B marketers are still unwilling to accept this and adapt.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

Brandwatch Marketing

JUNE 15, 2022

Hootsuite is one of the best free social media listening tools available and covers multiple social networks, including Twitter, Facebook, LinkedIn, WordPress, Foursquare and Google+. Buzzsumo is a great tool for content research, but it also has an excellent way to analyze and monitor your Facebook pages. 1) Hootsuite.

Social Media 144

Social Media Tools Media Lead Scoring 144

SmartBug Media

NOVEMBER 24, 2021

Start driving pre-launch traffic to your URL. Just because your website isn’t open for business doesn’t mean you can’t begin promoting it. You can start to drive traffic to your site URL before the official website launch to increase visibility in search engines. Focus on SEO. Share content on social media, Quora, and so on.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. ” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. What is your post about?:

Examples 78

Examples ROI Planning Work Management 78

Anyword

JANUARY 21, 2022

One of top ways to promote your business is through content marketing. Content marketing is a strategy that helps businesses connect with their audience through content creation, distribution and promotion. What Is Content Marketing — and Why Do We Need It? But that’s not all. What does the Yoast plugin do?

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Biznology

JULY 19, 2016

I work harder promoting my online content than I do writing the posts themselves. So, the moment I post this onto Biznology, I’ll do the following: I’ll run over to Facebook’s Sharing Debugger to make sure all my shares will look right. Anyway, that’s just my own personal promotional dog and pony show.

Facebook 80

Facebook Twitter Google Social Media 80

Sprout Social

NOVEMBER 11, 2021

Scenario: A user messages you on LinkedIn about an upcoming conference your company is hosting. While you may already have their email information, now you’ll know their LinkedIn handle, and that they had another touchpoint with your brand specifically on social media around your annual conference. Website & URL tracking.

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. Just enter the URL pages of blogs that interest you and pitch to the ones that cater to the same audience as yours. Promoting the post: This step isn’t mandatory, but it sure helps a lot. 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Optinmonster

FEBRUARY 21, 2024

Now that Emil’s epic post was live, it was time to promote. Because AdEspresso’s topic is Facebook advertising–which is a popular topic–the initial keyword list was pretty gigantic. Include Keywords in Post URL Next, the AdEspresso team simply went down the list and started turning keyword ideas into blog post topics.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Oktopost

APRIL 14, 2023

Social media has become a vital channel for businesses to connect with their customers and promote their brand. Real-life example: A social media manager for a B2B company found that their LinkedIn posts were not generating enough engagement, despite efforts to promote the company’s content on the platform.

Social Media 62

Social Media Work Management Tools Media 62

Webbiquity

FEBRUARY 2, 2015

Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 LinkedIn, 187 million active users. Don’t be overly promotional and forget to share some value-added content.

Social Media 100

Social Media Social Marketing Media Business 100

Buzz Marketing for Technology

JULY 2, 2008

What is LinkedIn? A practical example of how LinkedIn works. A practical example of how LinkedIn works. URL: Customize. What is LinkedIn? What Is LinkedIn? LinkedIn Outlook Toolbar. Barack Obama on LinkedIn. LinkedIn Mobile Demo for the iPhone. Facebook Vs. MySpace (and LinkedIn).

Youtube 100

Youtube Linkedin Privacy Policies Digg 100

Anyword

MAY 6, 2021

Facebook Headlines and Primary Text. Fortunately, Facebook has the Multiple Text Options feature that allows you to test the response to the copy variations that you create. Top tip: For headlines, we recommend about five words, and using them to highlight deals, promote a CTA, or brand your product/service. LinkedIn Ads.

Paid Content 98

Paid Content Ads Rules Work Management 98

Optinmonster

MAY 11, 2020

If someone reaches your site via Instagram , for example, you could show them a campaign like this one: Then you could set up a similar campaign for visitors coming from Facebook : By personalizing subtle aspects of your optin campaigns, you can improve user experience (UX) and simultaneously boost conversions. For a spring promotion.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Convince & Convert

APRIL 10, 2018

At a minimum, you should create event pages on: Facebook Events. Linkedin (if it’s a business event). Most speakers are already creating short videos and content they are promoting to their audience. This can be a great opportunity to partner with them to align promotional calendars. Why couldn’t you do that?

Buzz 155

Buzz Social Media Media Conference 155

Televerde

JANUARY 12, 2021

They instead try to force leads backward: gating all their content behind forms, hounding everyone who provides an email address, and running heavily promotional content. Some of yours might include: Certain Facebook groups and pages. LinkedIn groups. Sadly, too many B2B marketers are still unwilling to accept this and adapt.

Lead Generation 52

Lead Generation Marketing AI Generation Leads 52