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PR Insights: Understanding Journalists

Champion Communications

Journalism and PR come hand-in-hand, with professionals in both industries leaning on each other to build credibility and trust with their audiences. Each year Muck Rack puts together their State of Journalism and State of PR Reports to uncover any changes in the industries. Building relationships with journalists is a key part of PR.

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Tips for boosting LinkedIn engagement

Biznology

With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals. You can build up your LinkedIn network into the thousands and reach many of them regularly by following our tips for boosting your LinkedIn engagement.

Linkedin 159
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Tips on how to use LinkedIn for Better Lead Generation

markempa

Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? development? Psychology and persuasion were a significant part of the curriculum.

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Elevate B2B Marketing News Weekly Roundup: Social Engagement Metrics Gain Ground & LinkedIn’s Expanding AI Functionality

Top Rank Marketing

Insider Intelligence The Public’s Perception of the Advertising and PR Industry Remains Poor New Gallup data has shown that the advertising and public relations (PR) sectors have hit a new low when it comes to public perception, with 19 percent of U.S. antitrust case trial against Google.

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10 LinkedIn Basics to Support a Holistic PR Strategy

Bluetext

Over the past several years LinkedIn has moved beyond being a tool used solely for job searching. It has also become a hub for social selling and a platform for increasing brand awareness––for personal and organizational brands alike. . Update your personal page and encourage others, especially company executives to do the same.

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How to build your social selling system with LinkedIn and Twitter

Biznology

In this Biznology webinar video with Mindi Rosser, you’ll find out how to: Design a compelling personal brand on LinkedIn and Twitter. Personal branding is like online hygiene: it’s no longer optional. The post How to build your social selling system with LinkedIn and Twitter appeared first on Biznology. Like this post?

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Why influencer marketing is critical in B2B

Martech

The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Building brand credibility on LinkedIn B2B influencer marketing has exploded on LinkedIn. Like other social media sites, LinkedIn attracts professionals from various industries. It makes sense.