ViewPoint

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Five Ways B2B Marketers Can Get the Most from Facebook

ViewPoint

A lot of B2B marketers have chosen not to get on board the Facebook train for fear that Facebook's freewheeling culture clashes with their serious business. They prefer LinkedIn, a professional network that's all about getting business done. Your Facebook presence needs to be fun, conversational and provocative.

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PowerViews with Koka Sexton: How to Leverage Social Media

ViewPoint

Then go on Facebook and let your friends and family know. Click to start video at this point —Koka told me that when he first signed up for LinkedIn, social selling didn’t even have a name. But in sales, you’re out in the cold if you don’t have a browser open to LinkedIn. LinkedIn is more buttoned up.

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Tweet Less and Talk More

ViewPoint

Technology provides us with many great tools, but it is the person behind the LinkedIn profile , all the fancy gadgets, and high-tech presentations who actually makes the sale. Email, texting, social networking—these certainly have their place in business today, but none of them replaces the power of an in-person connection.

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Is It Really B2B, Or Something Different All Together?

ViewPoint

Then consider the world of social media with its Twitter accounts, Facebook pages and YouTube videos. And that person has a name, a face and probably a LinkedIn account. But only in that it allows for a much more personal connection between people and those they wish to communicate with. Person-to-person.

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PowerViews with Chris Snell: Suit Up, Stand Up, Sign Up: A Sales Mantra

ViewPoint

Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads. Knowing what goals to set for your team members is all about knowing your team members on a personal level. LinkedIn: www.linkedin.com/in/snellchris. Stay Tuned.

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Suit Up, Stand Up, Sign Up: A Sales Mantra

ViewPoint

Click to start video at this point —Nowadays there’s a huge push for social selling, with sales reps turning to Facebook, Twitter, and LinkedIn for leads. Knowing what goals to set for your team members is all about knowing your team members on a personal level. LinkedIn: www.linkedin.com/in/snellchris. Stay Tuned.

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3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)

ViewPoint

The best known examples are Staubach to Person in 1975 and Flutie to Phelan in 1984. When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. A visit to the prospects’ Facebook page will provide a glimpse into their personality.