DiscoverOrg

APRIL 25, 2017

Account-based marketing can use sales intelligence for a new level of personalization. The rest of the time, they’re hunting prospects LinkedIn; trying to get past gatekeepers on the phone, only to be transferred around phone trees … or dialing wrong numbers. Historically, salespeople spend just 33% of their day selling.

Account Based Marketing 245

Account Based Marketing CAN-SPAM Trigger Marketing Deliverability 245

DiscoverOrg

AUGUST 23, 2018

This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets. Social selling is more than just making pragmatic connections on LinkedIn. For sales professionals, it’s probably LinkedIn. You do you.

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

DiscoverOrg

FEBRUARY 12, 2019

We want to build a personal relationship with our customers, helping them succeed beyond their use of DiscoverOrg. I was mapping out the company hierarchy using LinkedIn and their website. And our customers – like Alicia Young , Manager of Sales Development at Panoply – love DiscoverOrg. We’re a data partner. Alicia : Yes.

Ideal Customer Profiles 29

Ideal Customer Profiles Enterprise Management Account Based Marketing B2B Sales 29

DiscoverOrg

AUGUST 23, 2018

This means the average user spends approximately 6 hours a week, or 303 hours a year, browsing over Facebook updates, Linkedin notifications, and an abundant amount of tweets. Social selling is more than just making pragmatic connections on LinkedIn. For sales professionals, it’s probably LinkedIn. You do you.

Social Media 120

Social Media Social Networks B2B Sales Linkedin 120

DiscoverOrg

AUGUST 24, 2017

The terms B2C (business-to-consumer) and B2B (business-to-business) are essential, elementary for a person beginning the journey into the professional world. It’s incumbent on marketers in the B2B brand space to form a brand that conveys sincerity, personality, and a form of advanced empathy. Business-to-person (B2P) trumps it all.

B2B 191

B2B Buyer Personas B2B Sales B2B Marketing 191