Buzz Marketing for Technology

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LinkedIn Search Optimization (LSO) Critical for B2B Marketers

Buzz Marketing for Technology

But for B2B Marketing fans I think you need to expand your game around search to start include what I am calling … LinkedIn Search Optimization (LSO). Late last year LinkedIn launched an advanced search feature on their site. For a good example check out these searches for the terms Facebook Marketing and Social Media.

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Generating a Buyer Persona with Facebook Advertising

Buzz Marketing for Technology

In the book he stresses the importance of having a “buyer persona” and his definition a buyer persona is a “distinct group of potential customers expressed as an archetypal person whom you want your marketing to reach”. How … Facebook! And I stumbled upon this concept while working on a Facebook Ad campaign. Tweet This!

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Could Facebook become a Lead Nurturing platform?

Buzz Marketing for Technology

But Facebook? It involves seeing from the front end of the sale all the way to the consummation of the sale and I believe Facebook has or is planning to have some of the most critical elements all on their platform (and all for free!). A very powerful side benefit of being on the Facebook platform. (to

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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Covering social media business strategy and personal power. Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. Newsletters.

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Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

I think content personalization is the biggest opportunity into 2016 for B2B Marketers. These types of services and many others have made scalable lead generation affordable for businesses, but I often feel the potential for lead scoring and lead nurture through personalization isn’t being exploited as much as it could.

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Why you need to build your Social Capital?

Buzz Marketing for Technology

A web that brings your search results based on what your friends clicked on and a buying experience based on what others in your social network (like Facebook) have bought. This means all this work you are putting into your Facebook profile, LinkedIn account and Twitter followers will all pay off for you and your family.

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When will Amazon go Social?

Buzz Marketing for Technology

I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. And I was looking at the “personalized recommendations” that Amazon provided me. Obviously it lists Facebook for Dummies and maybe not so obvious, Twitter Power. How personal is that?

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